Feminine Care in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the feminine care market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: sanitary pads, pantiliners and shields, tampons, and internal cleansers

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Middle East and Africa increased at a compound annual growth rate of 8.9% between 2004 and 2009.

The sanitary pads category led the feminine care market in Middle East and Africa, accounting for a share of 70.2%.

The leading players in the Middle East and African feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Feminine care: Market Overview 21
Value analysis (US Dollars), 2004?09 21
Value analysis (US Dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 35
The Procter & Gamble Company 35
Johnson & Johnson 37
Chapter 6 Category Analysis: Internal Cleansers 39
Value analysis (US Dollars), 2004?09 39
Value analysis (US Dollars), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 43
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Pantiliners and Shields 48
Value analysis (US Dollars), 2004?09 48
Value analysis (US Dollars), 2009?14 49
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 8 Category Analysis: Sanitary Pads 58
Value analysis (US Dollars), 2004?09 58
Value analysis (US Dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 9 Category Analysis: Tampons 69
Value analysis (US Dollars), 2004?09 69
Value analysis (US Dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company share analysis 73
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 10 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 11 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Feminine care, Middle East and Africa, value by category ($m), 2004?14 23
Figure 2: Feminine care, Middle East and Africa, volume by category (units/6 oz bottle, million), 2004?14 26
Figure 3: Feminine care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 29
Figure 4: Feminine care, Middle East and Africa, distribution channels by value (%), 2008?09 31
Figure 5: Internal cleansers, Middle East and Africa, value ($m), 2004?14 40
Figure 6: Internal cleansers, Middle East and Africa, volume (6 oz bottle, million), 2004?14 42
Figure 7: Internal cleansers, Middle East and Africa, distribution channels by value (%), 2008?09 45
Figure 8: Pantiliners and shields, Middle East and Africa, value ($m), 2004?14 49
Figure 9: Pantiliners and shields, Middle East and Africa, volume (units, million), 2004?14 51
Figure 10: Pantiliners and shields, Middle East and Africa, company share (top five companies) by value (%), 2008?09 53
Figure 11: Pantiliners and shields, Middle East and Africa, distribution channels by value (%), 2008?09 55
Figure 12: Sanitary pads, Middle East and Africa, value ($m), 2004?14 59
Figure 13: Sanitary pads, Middle East and Africa, volume (units, million), 2004?14 61
Figure 14: Sanitary pads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 64
Figure 15: Sanitary pads, Middle East and Africa, distribution channels by value (%), 2008?09 66
Figure 16: Tampons, Middle East and Africa, value ($m), 2004?14 70
Figure 17: Tampons, Middle East and Africa, volume (units, million), 2004?14 72
Figure 18: Tampons, Middle East and Africa, company share by value (%), 2008?09 74
Figure 19: Tampons, Middle East and Africa, distribution channels by value (%), 2008?09 76
Figure 20: Annual data review process 80

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Middle East and Africa, value (country-wise), 2004?09 ($m) 19
Table 4: Feminine care, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Feminine care, Middle East and Africa, volume (country-wise), 2004?09 (units/6 oz bottle, million) 20
Table 6: Feminine care, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units/6 oz bottle, million) 20
Table 7: Feminine care, Middle East and Africa, value by category ($m), 2004?09 21
Table 8: Feminine care, Middle East and Africa, value forecast by category ($m), 2009?14 22
Table 9: Feminine care, Middle East and Africa, volume by category (units/6 oz bottle, million), 2004?09 24
Table 10: Feminine care, Middle East and Africa, volume forecast by category (units/6 oz bottle, million), 2009?14 25
Table 11: Feminine care, Middle East and Africa, company share by value (%), 2008?09 27
Table 12: Feminine care, Middle East and Africa, value by company ($m), 2008?09 28
Table 13: Feminine care, Middle East and Africa, distribution channels by value (%), 2008?09 30
Table 14: Feminine care, Middle East and Africa, value by distribution channel ($m), 2008?09 30
Table 15: Feminine care, Middle East and Africa, expenditure per capita ($), 2004?09 32
Table 16: Feminine care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 33
Table 17: Feminine care, Middle East and Africa, consumption per capita (units/6 oz bottle), 2004?09 33
Table 18: Feminine care, Middle East and Africa, forecast consumption per capita (units/6 oz bottle), 2009?14 34
Table 19: The Procter & Gamble Company key facts 35
Table 20: Johnson & Johnson key facts 37
Table 21: Internal cleansers, Middle East and Africa, value ($m), 2004?09 39
Table 22: Internal cleansers, Middle East and Africa, value forecast ($m), 2009?14 40
Table 23: Internal cleansers, Middle East and Africa, volume (6 oz bottle, million), 2004?09 41
Table 24: Internal cleansers, Middle East and Africa, volume forecast (6 oz bottle, million), 2009?14 42
Table 25: Internal cleansers, Middle East and Africa, company share by value (%), 2008?09 43
Table 26: Internal cleansers, Middle East and Africa, value by company ($m), 2008?09 43
Table 27: Internal cleansers, Middle East and Africa, distribution channels by value (%), 2008?09 44
Table 28: Internal cleansers, Middle East and Africa, value by distribution channel ($m), 2008?09 44
Table 29: Internal cleansers, Middle East and Africa, expenditure per capita ($), 2004?09 46
Table 30: Internal cleansers, Middle East and Africa, forecast expenditure per capita ($), 2009?14 46
Table 31: Internal cleansers, Middle East and Africa, consumption per capita (6 oz bottle), 2004?09 47
Table 32: Internal cleansers, Middle East and Africa, forecast consumption per capita (6 oz bottle), 2009?14 47
Table 33: Pantiliners and shields, Middle East and Africa, value ($m), 2004?09 48
Table 34: Pantiliners and shields, Middle East and Africa, value forecast ($m), 2009?14 49
Table 35: Pantiliners and shields, Middle East and Africa, volume (units, million), 2004?09 50
Table 36: Pantiliners and shields, Middle East and Africa, volume forecast (units, million), 2009?14 51
Table 37: Pantiliners and shields, Middle East and Africa, company share by value (%), 2008?09 52
Table 38: Pantiliners and shields, Middle East and Africa, value by company ($m), 2008?09 52
Table 39: Pantiliners and shields, Middle East and Africa, distribution channels by value (%), 2008?09 54
Table 40: Pantiliners and shields, Middle East and Africa, value by distribution channel ($m), 2008?09 54
Table 41: Pantiliners and shields, Middle East and Africa, expenditure per capita ($), 2004?09 56
Table 42: Pantiliners and shields, Middle East and Africa, forecast expenditure per capita ($), 2009?14 56
Table 43: Pantiliners and shields, Middle East and Africa, consumption per capita (units), 2004?09 57
Table 44: Pantiliners and shields, Middle East and Africa, forecast consumption per capita (units), 2009?14 57
Table 45: Sanitary pads, Middle East and Africa, value ($m), 2004?09 58
Table 46: Sanitary pads, Middle East and Africa, value forecast ($m), 2009?14 59
Table 47: Sanitary pads, Middle East and Africa, volume (units, million), 2004?09 60
Table 48: Sanitary pads, Middle East and Africa, volume forecast (units, million), 2009?14 61
Table 49: Sanitary pads, Middle East and Africa, company share by value (%), 2008?09 62
Table 50: Sanitary pads, Middle East and Africa, value by company ($m), 2008?09 63
Table 51: Sanitary pads, Middle East and Africa, distribution channels by value (%), 2008?09 65
Table 52: Sanitary pads, Middle East and Africa, value by distribution channel ($m), 2008?09 65
Table 53: Sanitary pads, Middle East and Africa, expenditure per capita ($), 2004?09 67
Table 54: Sanitary pads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 67
Table 55: Sanitary pads, Middle East and Africa, consumption per capita (units), 2004?09 68
Table 56: Sanitary pads, Middle East and Africa, forecast consumption per capita (units), 2009?14 68
Table 57: Tampons, Middle East and Africa, value ($m), 2004?09 69
Table 58: Tampons, Middle East and Africa, value forecast ($m), 2009?14 70
Table 59: Tampons, Middle East and Africa, volume (units, million), 2004?09 71
Table 60: Tampons, Middle East and Africa, volume forecast (units, million), 2009?14 72
Table 61: Tampons, Middle East and Africa, company share by value (%), 2008?09 73
Table 62: Tampons, Middle East and Africa, value by company ($m), 2008?09 73
Table 63: Tampons, Middle East and Africa, distribution channels by value (%), 2008?09 75
Table 64: Tampons, Middle East and Africa, value by distribution channel ($m), 2008?09 75
Table 65: Tampons, Middle East and Africa, expenditure per capita ($), 2004?09 77
Table 66: Tampons, Middle East and Africa, forecast expenditure per capita ($), 2009?14 77
Table 67: Tampons, Middle East and Africa, consumption per capita (units), 2004?09 78
Table 68: Tampons, Middle East and Africa, forecast consumption per capita (units), 2009?14 78


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