Feminine Care in Russia to 2014

Introduction

This databook provides key data and information on the feminine care market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Russia increased at a compound annual growth rate of 7.4% between 2004 and 2009.

The sanitary pads category led the feminine market in Russia, accounting for a share of 57.4%.

Leading players in Russian feminine care market include Procter & Gamble Company, The, TZMO S.A. and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Russian Ruble), 2004?09 21
Value analysis (Russian Ruble), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
The Procter & Gamble Company 39
Kimberly-Clark Corporation 41
Chapter 5 Category Analysis: Internal Cleansers 43
Value analysis (Russian Ruble), 2004?09 43
Value analysis (Russian Ruble), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Pantiliners and Shields 56
Value analysis (Russian Ruble), 2004?09 56
Value analysis (Russian Ruble), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Sanitary Pads 69
Value analysis (Russian Ruble), 2004?09 69
Value analysis (Russian Ruble), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Tampons 83
Value analysis (Russian Ruble), 2004?09 83
Value analysis (Russian Ruble), 2009?14 84
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 New Product Development 105
Product launches over time 105
Recent product launches 107
Chapter 11 Macroeconomic Profile 108
Macroeconomic Indicators 108
Chapter 12 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Feminine care, Russia, value by category (RUBm), 2004?14 23
Figure 2: Feminine care, Russia, category growth comparison, by value, 2004?14 25
Figure 3: Feminine care, Russia, volume by category (units/6 oz bottle, million), 2004?14 28
Figure 4: Feminine care, Russia, category growth comparison, by volume, 2004?14 28
Figure 5: Feminine care, Russia, company share by value (%), 2008?09 31
Figure 6: Feminine care, Russia, distribution channels by value (%), 2008?09 34
Figure 7: Internal cleansers, Russia, value (RUBm), 2004?14 44
Figure 8: Internal cleansers, Russia, volume (6 oz bottle, million), 2004?14 47
Figure 9: Internal cleansers, Russia, company share by value (%), 2008?09 49
Figure 10: Internal cleansers, Russia, distribution channels by value (%), 2008?09 52
Figure 11: Pantiliners and shields, Russia, value (RUBm), 2004?14 57
Figure 12: Pantiliners and shields, Russia, volume (units, million), 2004?14 60
Figure 13: Pantiliners and shields, Russia, company share by value (%), 2008?09 62
Figure 14: Pantiliners and shields, Russia, distribution channels by value (%), 2008?09 65
Figure 15: Sanitary pads, Russia, value (RUBm), 2004?14 70
Figure 16: Sanitary pads, Russia, volume (units, million), 2004?14 73
Figure 17: Sanitary pads, Russia, company share by value (%), 2008?09 76
Figure 18: Sanitary pads, Russia, distribution channels by value (%), 2008?09 79
Figure 19: Tampons, Russia, value (RUBm), 2004?14 84
Figure 20: Tampons, Russia, volume (units, million), 2004?14 87
Figure 21: Tampons, Russia, company share by value (%), 2008?09 89
Figure 22: Tampons, Russia, distribution channels by value (%), 2008?09 92
Figure 23: Global feminine care market split (value terms, 2009), top five countries 97
Figure 24: Global feminine care market value, 2004–09, top five countries 99
Figure 25: Global feminine care market split (volume terms, 2009), top five countries 101
Figure 26: Global feminine care market volume, 2004–09, top five countries 103
Figure 27: Annual data review process 114

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Russia, value by category (RUBm), 2004?09 21
Table 4: Feminine care, Russia, value forecast by category (RUBm), 2009?14 22
Table 5: Feminine care, Russia, value by category ($m), 2004?09 24
Table 6: Feminine care, Russia, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, Russia, volume by category (units/6 oz bottle, million), 2004?09 26
Table 8: Feminine care, Russia, volume forecast by category (units/6 oz bottle, million), 2009?14 27
Table 9: Feminine care, Russia, brand share by value (%), 2008?09 29
Table 10: Feminine care, Russia, value by brand (RUBm), 2008?09 30
Table 11: Feminine care, Russia, company share by value (%), 2008?09 32
Table 12: Feminine care, Russia, value by company (RUBm), 2008?09 32
Table 13: Feminine care, Russia, distribution channels by value (%), 2008?09 33
Table 14: Feminine care, Russia, value by distribution channel (RUBm), 2008?09 33
Table 15: Feminine care, Russia, expenditure per capita (RUB), 2004?09 35
Table 16: Feminine care, Russia, forecast expenditure per capita (RUB), 2009?14 36
Table 17: Feminine care, Russia, expenditure per capita ($), 2004?09 36
Table 18: Feminine care, Russia, forecast expenditure per capita ($), 2009?14 37
Table 19: Feminine care, Russia, consumption per capita (units/6 oz bottle), 2004?09 37
Table 20: Feminine care, Russia, forecast consumption per capita (units/6 oz bottle), 2009?14 38
Table 21: The Procter & Gamble Company key facts 39
Table 22: Kimberly-Clark Corporation key facts 41
Table 23: Internal cleansers, Russia, value (RUBm), 2004?09 43
Table 24: Internal cleansers, Russia, value forecast (RUBm), 2009?14 44
Table 25: Internal cleansers, Russia, value ($m), 2004?09 45
Table 26: Internal cleansers, Russia, value forecast ($m), 2009?14 45
Table 27: Internal cleansers, Russia, volume (6 oz bottle, million), 2004?09 46
Table 28: Internal cleansers, Russia, volume forecast (6 oz bottle, million), 2009?14 47
Table 29: Internal cleansers, Russia, brand share by value (%), 2008?09 48
Table 30: Internal cleansers, Russia, value by brand (RUBm), 2008?09 48
Table 31: Internal cleansers, Russia, company share by value (%), 2008?09 50
Table 32: Internal cleansers, Russia, value by company (RUBm), 2008?09 50
Table 33: Internal cleansers, Russia, distribution channels by value (%), 2008?09 51
Table 34: Internal cleansers, Russia, value by distribution channel (RUBm), 2008?09 51
Table 35: Internal cleansers, Russia, expenditure per capita (RUB), 2004?09 53
Table 36: Internal cleansers, Russia, forecast expenditure per capita (RUB), 2009?14 53
Table 37: Internal cleansers, Russia, expenditure per capita ($), 2004?09 54
Table 38: Internal cleansers, Russia, forecast expenditure per capita ($), 2009?14 54
Table 39: Internal cleansers, Russia, consumption per capita (6 oz bottle), 2004?09 55
Table 40: Internal cleansers, Russia, forecast consumption per capita (6 oz bottle), 2009?14 55
Table 41: Pantiliners and shields, Russia, value (RUBm), 2004?09 56
Table 42: Pantiliners and shields, Russia, value forecast (RUBm), 2009?14 57
Table 43: Pantiliners and shields, Russia, value ($m), 2004?09 58
Table 44: Pantiliners and shields, Russia, value forecast ($m), 2009?14 58
Table 45: Pantiliners and shields, Russia, volume (units, million), 2004?09 59
Table 46: Pantiliners and shields, Russia, volume forecast (units, million), 2009?14 60
Table 47: Pantiliners and shields, Russia, brand share by value (%), 2008?09 61
Table 48: Pantiliners and shields, Russia, value by brand (RUBm), 2008?09 61
Table 49: Pantiliners and shields, Russia, company share by value (%), 2008?09 63
Table 50: Pantiliners and shields, Russia, value by company (RUBm), 2008?09 63
Table 51: Pantiliners and shields, Russia, distribution channels by value (%), 2008?09 64
Table 52: Pantiliners and shields, Russia, value by distribution channel (RUBm), 2008?09 64
Table 53: Pantiliners and shields, Russia, expenditure per capita (RUB), 2004?09 66
Table 54: Pantiliners and shields, Russia, forecast expenditure per capita (RUB), 2009?14 66
Table 55: Pantiliners and shields, Russia, expenditure per capita ($), 2004?09 67
Table 56: Pantiliners and shields, Russia, forecast expenditure per capita ($), 2009?14 67
Table 57: Pantiliners and shields, Russia, consumption per capita (units), 2004?09 68
Table 58: Pantiliners and shields, Russia, forecast consumption per capita (units), 2009?14 68
Table 59: Sanitary pads, Russia, value (RUBm), 2004?09 69
Table 60: Sanitary pads, Russia, value forecast (RUBm), 2009?14 70
Table 61: Sanitary pads, Russia, value ($m), 2004?09 71
Table 62: Sanitary pads, Russia, value forecast ($m), 2009?14 71
Table 63: Sanitary pads, Russia, volume (units, million), 2004?09 72
Table 64: Sanitary pads, Russia, volume forecast (units, million), 2009?14 73
Table 65: Sanitary pads, Russia, brand share by value (%), 2008?09 74
Table 66: Sanitary pads, Russia, value by brand (RUBm), 2008?09 75
Table 67: Sanitary pads, Russia, company share by value (%), 2008?09 77
Table 68: Sanitary pads, Russia, value by company (RUBm), 2008?09 77
Table 69: Sanitary pads, Russia, distribution channels by value (%), 2008?09 78
Table 70: Sanitary pads, Russia, value by distribution channel (RUBm), 2008?09 78
Table 71: Sanitary pads, Russia, expenditure per capita (RUB), 2004?09 80
Table 72: Sanitary pads, Russia, forecast expenditure per capita (RUB), 2009?14 80
Table 73: Sanitary pads, Russia, expenditure per capita ($), 2004?09 81
Table 74: Sanitary pads, Russia, forecast expenditure per capita ($), 2009?14 81
Table 75: Sanitary pads, Russia, consumption per capita (units), 2004?09 82
Table 76: Sanitary pads, Russia, forecast consumption per capita (units), 2009?14 82
Table 77: Tampons, Russia, value (RUBm), 2004?09 83
Table 78: Tampons, Russia, value forecast (RUBm), 2009?14 84
Table 79: Tampons, Russia, value ($m), 2004?09 85
Table 80: Tampons, Russia, value forecast ($m), 2009?14 85
Table 81: Tampons, Russia, volume (units, million), 2004?09 86
Table 82: Tampons, Russia, volume forecast (units, million), 2009?14 87
Table 83: Tampons, Russia, brand share by value (%), 2008?09 88
Table 84: Tampons, Russia, value by brand (RUBm), 2008?09 88
Table 85: Tampons, Russia, company share by value (%), 2008?09 90
Table 86: Tampons, Russia, value by company (RUBm), 2008?09 90
Table 87: Tampons, Russia, distribution channels by value (%), 2008?09 91
Table 88: Tampons, Russia, value by distribution channel (RUBm), 2008?09 91
Table 89: Tampons, Russia, expenditure per capita (RUB), 2004?09 93
Table 90: Tampons, Russia, forecast expenditure per capita (RUB), 2009?14 93
Table 91: Tampons, Russia, expenditure per capita ($), 2004?09 94
Table 92: Tampons, Russia, forecast expenditure per capita ($), 2009?14 94
Table 93: Tampons, Russia, consumption per capita (units), 2004?09 95
Table 94: Tampons, Russia, forecast consumption per capita (units), 2009?14 95
Table 95: Global feminine care market value, 2009 96
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 99
Table 97: Global feminine care market volume, 2009 100
Table 98: Global feminine care market split (volume terms, 2009), top five countries 103
Table 99: Leading players, top five countries 104
Table 100: Russia feminine care new product launches reports, by company (top five companies), 2009 105
Table 101: Russia feminine care new product launches SKUs, by company (top five companies), 2009 105
Table 102: Russia feminine care new product launches (reports), by flavor and fragrances, 2009 106
Table 103: Russia feminine care new product launches (reports), by ingredients(top 10 ingredients) , 2009 106
Table 104: Russia feminine care new product launches (reports), by package tags or claims , 2009 107
Table 105: Russia feminine care new product launches - recent five launches (2009) 107
Table 106: Russia population, by age group, 2004?09 (millions) 108
Table 107: Russia population forecast, by age group, 2009?14 (millions) 109
Table 108: Russia population, by gender, 2004?09 (millions) 109
Table 109: Russia population forecast, by gender, 2009?14 (millions) 110
Table 110: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 110
Table 111: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 110
Table 112: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 111
Table 113: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 111
Table 114: Russia real GDP, 2004?09 ($bn, 2000 prices) 111
Table 115: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 112
Table 116: Russia consumer price index, 2004?09 (2000=100) 112
Table 117: Russia consumer price index, 2009?14 (2000=100) 112


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