Feminine Care in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the feminine care market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories; sanitary pads, pantiliners and shields.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Saudi Arabia increased at a compound annual growth rate of 4% between 2004 and 2009.

The sanitary pads category led the feminine care market in Saudi Arabia, accounting for a share of 77.8%.

Leading players in Saudi Arabian feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Saudi Riyal), 2004?09 17
Value analysis (Saudi Riyal), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 34
The Procter & Gamble Company 34
Johnson & Johnson 36
Chapter 5 Category Analysis: Pantiliners and Shields 38
Value analysis (Saudi Riyal), 2004?09 38
Value analysis (Saudi Riyal), 2009?14 39
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Sanitary Pads 51
Value analysis (Saudi Riyal), 2004?09 51
Value analysis (Saudi Riyal), 2009?14 52
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Country Comparison 64
Value 64
Volume 68
Market share 72
Chapter 8 New Product Development 73
Product launches over time 73
Recent product launches 75
Chapter 9 Macroeconomic Profile 76
Macroeconomic Indicators 76
Chapter 10 Research Methodology 81
Methodology overview 81
Secondary research 82
Market modeling 83
Creating an initial data model 83
Revising the initial data model 83
Creating a final estimate 84
Creating demographic value splits 84
Primary research 84
Data finalization 85
Ongoing research 85
Chapter 11 Appendix 86
Future readings 86
How to contact experts in your industry 86
Disclaimer 86

LIST OF FIGURES
Figure 1: Feminine care, Saudi Arabia, value by category (SARm), 2004?14 19
Figure 2: Feminine care, Saudi Arabia, category growth comparison, by value, 2004?14 21
Figure 3: Feminine care, Saudi Arabia, volume by category (units, million), 2004?14 24
Figure 4: Feminine care, Saudi Arabia, category growth comparison, by volume, 2004?14 24
Figure 5: Feminine care, Saudi Arabia, company share by value (%), 2008?09 26
Figure 6: Feminine care, Saudi Arabia, distribution channels by value (%), 2008?09 29
Figure 7: Pantiliners and shields, Saudi Arabia, value (SARm), 2004?14 39
Figure 8: Pantiliners and shields, Saudi Arabia, volume (units, million), 2004?14 42
Figure 9: Pantiliners and shields, Saudi Arabia, company share by value (%), 2008?09 44
Figure 10: Pantiliners and shields, Saudi Arabia, distribution channels by value (%), 2008?09 47
Figure 11: Sanitary pads, Saudi Arabia, value (SARm), 2004?14 52
Figure 12: Sanitary pads, Saudi Arabia, volume (units, million), 2004?14 55
Figure 13: Sanitary pads, Saudi Arabia, company share by value (%), 2008?09 57
Figure 14: Sanitary pads, Saudi Arabia, distribution channels by value (%), 2008?09 60
Figure 15: Global feminine care market split (value terms, 2009), top five countries 65
Figure 16: Global feminine care market value, 2004–09, top five countries 67
Figure 17: Global feminine care market split (volume terms, 2009), top five countries 69
Figure 18: Global feminine care market volume, 2004–09, top five countries 71
Figure 19: Annual data review process 82

LIST OF TABLES
Table 1: Feminine care category definitions 7
Table 2: Feminine care distribution channels 8
Table 3: Feminine care, Saudi Arabia, value by category (SARm), 2004?09 17
Table 4: Feminine care, Saudi Arabia, value forecast by category (SARm), 2009?14 18
Table 5: Feminine care, Saudi Arabia, value by category ($m), 2004?09 20
Table 6: Feminine care, Saudi Arabia, value forecast by category ($m), 2009?14 21
Table 7: Feminine care, Saudi Arabia, volume by category (units, million), 2004?09 22
Table 8: Feminine care, Saudi Arabia, volume forecast by category (units, million), 2009?14 23
Table 9: Feminine care, Saudi Arabia, brand share by value (%), 2008?09 25
Table 10: Feminine care, Saudi Arabia, value by brand (SARm), 2008?09 25
Table 11: Feminine care, Saudi Arabia, company share by value (%), 2008?09 27
Table 12: Feminine care, Saudi Arabia, value by company (SARm), 2008?09 27
Table 13: Feminine care, Saudi Arabia, distribution channels by value (%), 2008?09 28
Table 14: Feminine care, Saudi Arabia, value by distribution channel (SARm), 2008?09 28
Table 15: Feminine care, Saudi Arabia, expenditure per capita (SAR), 2004?09 30
Table 16: Feminine care, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 31
Table 17: Feminine care, Saudi Arabia, expenditure per capita ($), 2004?09 31
Table 18: Feminine care, Saudi Arabia, forecast expenditure per capita ($), 2009?14 32
Table 19: Feminine care, Saudi Arabia, consumption per capita (units), 2004?09 32
Table 20: Feminine care, Saudi Arabia, forecast consumption per capita (units), 2009?14 33
Table 21: The Procter & Gamble Company key facts 34
Table 22: Johnson & Johnson key facts 36
Table 23: Pantiliners and shields, Saudi Arabia, value (SARm), 2004?09 38
Table 24: Pantiliners and shields, Saudi Arabia, value forecast (SARm), 2009?14 39
Table 25: Pantiliners and shields, Saudi Arabia, value ($m), 2004?09 40
Table 26: Pantiliners and shields, Saudi Arabia, value forecast ($m), 2009?14 40
Table 27: Pantiliners and shields, Saudi Arabia, volume (units, million), 2004?09 41
Table 28: Pantiliners and shields, Saudi Arabia, volume forecast (units, million), 2009?14 42
Table 29: Pantiliners and shields, Saudi Arabia, brand share by value (%), 2008?09 43
Table 30: Pantiliners and shields, Saudi Arabia, value by brand (SARm), 2008?09 43
Table 31: Pantiliners and shields, Saudi Arabia, company share by value (%), 2008?09 45
Table 32: Pantiliners and shields, Saudi Arabia, value by company (SARm), 2008?09 45
Table 33: Pantiliners and shields, Saudi Arabia, distribution channels by value (%), 2008?09 46
Table 34: Pantiliners and shields, Saudi Arabia, value by distribution channel (SARm), 2008?09 46
Table 35: Pantiliners and shields, Saudi Arabia, expenditure per capita (SAR), 2004?09 48
Table 36: Pantiliners and shields, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 48
Table 37: Pantiliners and shields, Saudi Arabia, expenditure per capita ($), 2004?09 49
Table 38: Pantiliners and shields, Saudi Arabia, forecast expenditure per capita ($), 2009?14 49
Table 39: Pantiliners and shields, Saudi Arabia, consumption per capita (units), 2004?09 50
Table 40: Pantiliners and shields, Saudi Arabia, forecast consumption per capita (units), 2009?14 50
Table 41: Sanitary pads, Saudi Arabia, value (SARm), 2004?09 51
Table 42: Sanitary pads, Saudi Arabia, value forecast (SARm), 2009?14 52
Table 43: Sanitary pads, Saudi Arabia, value ($m), 2004?09 53
Table 44: Sanitary pads, Saudi Arabia, value forecast ($m), 2009?14 53
Table 45: Sanitary pads, Saudi Arabia, volume (units, million), 2004?09 54
Table 46: Sanitary pads, Saudi Arabia, volume forecast (units, million), 2009?14 55
Table 47: Sanitary pads, Saudi Arabia, brand share by value (%), 2008?09 56
Table 48: Sanitary pads, Saudi Arabia, value by brand (SARm), 2008?09 56
Table 49: Sanitary pads, Saudi Arabia, company share by value (%), 2008?09 58
Table 50: Sanitary pads, Saudi Arabia, value by company (SARm), 2008?09 58
Table 51: Sanitary pads, Saudi Arabia, distribution channels by value (%), 2008?09 59
Table 52: Sanitary pads, Saudi Arabia, value by distribution channel (SARm), 2008?09 59
Table 53: Sanitary pads, Saudi Arabia, expenditure per capita (SAR), 2004?09 61
Table 54: Sanitary pads, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 61
Table 55: Sanitary pads, Saudi Arabia, expenditure per capita ($), 2004?09 62
Table 56: Sanitary pads, Saudi Arabia, forecast expenditure per capita ($), 2009?14 62
Table 57: Sanitary pads, Saudi Arabia, consumption per capita (units), 2004?09 63
Table 58: Sanitary pads, Saudi Arabia, forecast consumption per capita (units), 2009?14 63
Table 59: Global feminine care market value, 2009 64
Table 60: Global feminine care market split (value terms ($m), 2009), top five countries 67
Table 61: Global feminine care market volume, 2009 68
Table 62: Global feminine care market split (volume terms, 2009), top five countries 71
Table 63: Leading players, top five countries 72
Table 64: Saudi Arabia feminine care new product launches reports, by company, 2009 73
Table 65: Saudi Arabia feminine care new product launches SKUs, by company, 2009 73
Table 66: Saudi Arabia feminine care new product launches (reports), by flavor and fragrances, 2009 74
Table 67: Saudi Arabia feminine care new product launches (reports), by ingredients, 2009 74
Table 68: Saudi Arabia feminine care new product launches (reports), by package tags or claims, 2009 75
Table 69: Saudi Arabia feminine care new product launches - recent launches (2009) 75
Table 70: Saudi Arabia population, by age group, 2004?09 (millions) 76
Table 71: Saudi Arabia population forecast, by age group, 2009?14 (millions) 77
Table 72: Saudi Arabia population, by gender, 2004?09 (millions) 77
Table 73: Saudi Arabia population forecast, by gender, 2009?14 (millions) 78
Table 74: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 78
Table 75: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 78
Table 76: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 79
Table 77: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 79
Table 78: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 79
Table 79: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 80
Table 80: Saudi Arabia consumer price index, 2004?09 (2000=100) 80
Table 81: Saudi Arabia consumer price index, 2009?14 (2000=100) 80


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