Feminine Care in South Africa to 2014

Introduction

This databook provides key data and information on the feminine care market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in South Africa increased at a compound annual growth rate of 12.5% between 2004 and 2009.

The sanitary pads category led the feminine care market in South Africa, accounting for a share of 70.2%.

Leading players in South African feminine care market include Lil-lets Group Limited, Procter & Gamble Company, The and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
The Procter & Gamble Company 39
Johnson & Johnson 41
Chapter 5 Category Analysis: Internal Cleansers 43
Value analysis (South African Rand), 2004?09 43
Value analysis (South African Rand), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Pantiliners and Shields 55
Value analysis (South African Rand), 2004?09 55
Value analysis (South African Rand), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Sanitary Pads 68
Value analysis (South African Rand), 2004?09 68
Value analysis (South African Rand), 2009?14 69
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Tampons 81
Value analysis (South African Rand), 2004?09 81
Value analysis (South African Rand), 2009?14 82
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 10 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 11 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 12 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Feminine care, South Africa, value by category (ZARm), 2004?14 23
Figure 2: Feminine care, South Africa, category growth comparison, by value, 2004?14 26
Figure 3: Feminine care, South Africa, volume by category (units/6 oz bottle, million), 2004?14 29
Figure 4: Feminine care, South Africa, company share by value (%), 2008?09 31
Figure 5: Feminine care, South Africa, distribution channels by value (%), 2008?09 34
Figure 6: Internal cleansers, South Africa, value (ZARm), 2004?14 44
Figure 7: Internal cleansers, South Africa, volume (6 oz bottle, million), 2004?14 47
Figure 8: Internal cleansers, South Africa, distribution channels by value (%), 2008?09 51
Figure 9: Pantiliners and shields, South Africa, value (ZARm), 2004?14 56
Figure 10: Pantiliners and shields, South Africa, volume (units, million), 2004?14 59
Figure 11: Pantiliners and shields, South Africa, company share by value (%), 2008?09 61
Figure 12: Pantiliners and shields, South Africa, distribution channels by value (%), 2008?09 64
Figure 13: Sanitary pads, South Africa, value (ZARm), 2004?14 69
Figure 14: Sanitary pads, South Africa, volume (units, million), 2004?14 72
Figure 15: Sanitary pads, South Africa, company share by value (%), 2008?09 74
Figure 16: Sanitary pads, South Africa, distribution channels by value (%), 2008?09 77
Figure 17: Tampons, South Africa, value (ZARm), 2004?14 82
Figure 18: Tampons, South Africa, volume (units, million), 2004?14 85
Figure 19: Tampons, South Africa, company share by value (%), 2008?09 87
Figure 20: Tampons, South Africa, distribution channels by value (%), 2008?09 90
Figure 21: Global feminine care market split (value terms, 2009), top five countries 95
Figure 22: Global feminine care market value, 2004–09, top five countries 97
Figure 23: Global feminine care market split (volume terms, 2009), top five countries 99
Figure 24: Global feminine care market volume, 2004–09, top five countries 101
Figure 25: Annual data review process 112

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, South Africa, value by category (ZARm), 2004?09 21
Table 4: Feminine care, South Africa, value forecast by category (ZARm), 2009?14 22
Table 5: Feminine care, South Africa, value by category ($m), 2004?09 24
Table 6: Feminine care, South Africa, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, South Africa, volume by category (units/6 oz bottle, million), 2004?09 27
Table 8: Feminine care, South Africa, volume forecast by category (units/6 oz bottle, million), 2009?14 28
Table 9: Feminine care, South Africa, brand share by value (%), 2008?09 30
Table 10: Feminine care, South Africa, value by brand (ZARm), 2008?09 30
Table 11: Feminine care, South Africa, company share by value (%), 2008?09 32
Table 12: Feminine care, South Africa, value by company (ZARm), 2008?09 32
Table 13: Feminine care, South Africa, distribution channels by value (%), 2008?09 33
Table 14: Feminine care, South Africa, value by distribution channel (ZARm), 2008?09 33
Table 15: Feminine care, South Africa, expenditure per capita (ZAR), 2004?09 35
Table 16: Feminine care, South Africa, forecast expenditure per capita (ZAR), 2009?14 36
Table 17: Feminine care, South Africa, expenditure per capita ($), 2004?09 36
Table 18: Feminine care, South Africa, forecast expenditure per capita ($), 2009?14 37
Table 19: Feminine care, South Africa, consumption per capita (units/6 oz bottle), 2004?09 37
Table 20: Feminine care, South Africa, forecast consumption per capita (units/6 oz bottle), 2009?14 38
Table 21: The Procter & Gamble Company key facts 39
Table 22: Johnson & Johnson key facts 41
Table 23: Internal cleansers, South Africa, value (ZARm), 2004?09 43
Table 24: Internal cleansers, South Africa, value forecast (ZARm), 2009?14 44
Table 25: Internal cleansers, South Africa, value ($m), 2004?09 45
Table 26: Internal cleansers, South Africa, value forecast ($m), 2009?14 45
Table 27: Internal cleansers, South Africa, volume (6 oz bottle, million), 2004?09 46
Table 28: Internal cleansers, South Africa, volume forecast (6 oz bottle, million), 2009?14 47
Table 29: Internal cleansers, South Africa, brand share by value (%), 2008?09 48
Table 30: Internal cleansers, South Africa, value by brand (ZARm), 2008?09 48
Table 31: Internal cleansers, South Africa, company share by value (%), 2008?09 49
Table 32: Internal cleansers, South Africa, value by company (ZARm), 2008?09 49
Table 33: Internal cleansers, South Africa, distribution channels by value (%), 2008?09 50
Table 34: Internal cleansers, South Africa, value by distribution channel (ZARm), 2008?09 50
Table 35: Internal cleansers, South Africa, expenditure per capita (ZAR), 2004?09 52
Table 36: Internal cleansers, South Africa, forecast expenditure per capita (ZAR), 2009?14 52
Table 37: Internal cleansers, South Africa, expenditure per capita ($), 2004?09 53
Table 38: Internal cleansers, South Africa, forecast expenditure per capita ($), 2009?14 53
Table 39: Internal cleansers, South Africa, consumption per capita (6 oz bottle), 2004?09 54
Table 40: Internal cleansers, South Africa, forecast consumption per capita (6 oz bottle), 2009?14 54
Table 41: Pantiliners and shields, South Africa, value (ZARm), 2004?09 55
Table 42: Pantiliners and shields, South Africa, value forecast (ZARm), 2009?14 56
Table 43: Pantiliners and shields, South Africa, value ($m), 2004?09 57
Table 44: Pantiliners and shields, South Africa, value forecast ($m), 2009?14 57
Table 45: Pantiliners and shields, South Africa, volume (units, million), 2004?09 58
Table 46: Pantiliners and shields, South Africa, volume forecast (units, million), 2009?14 59
Table 47: Pantiliners and shields, South Africa, brand share by value (%), 2008?09 60
Table 48: Pantiliners and shields, South Africa, value by brand (ZARm), 2008?09 60
Table 49: Pantiliners and shields, South Africa, company share by value (%), 2008?09 62
Table 50: Pantiliners and shields, South Africa, value by company (ZARm), 2008?09 62
Table 51: Pantiliners and shields, South Africa, distribution channels by value (%), 2008?09 63
Table 52: Pantiliners and shields, South Africa, value by distribution channel (ZARm), 2008?09 63
Table 53: Pantiliners and shields, South Africa, expenditure per capita (ZAR), 2004?09 65
Table 54: Pantiliners and shields, South Africa, forecast expenditure per capita (ZAR), 2009?14 65
Table 55: Pantiliners and shields, South Africa, expenditure per capita ($), 2004?09 66
Table 56: Pantiliners and shields, South Africa, forecast expenditure per capita ($), 2009?14 66
Table 57: Pantiliners and shields, South Africa, consumption per capita (units), 2004?09 67
Table 58: Pantiliners and shields, South Africa, forecast consumption per capita (units), 2009?14 67
Table 59: Sanitary pads, South Africa, value (ZARm), 2004?09 68
Table 60: Sanitary pads, South Africa, value forecast (ZARm), 2009?14 69
Table 61: Sanitary pads, South Africa, value ($m), 2004?09 70
Table 62: Sanitary pads, South Africa, value forecast ($m), 2009?14 70
Table 63: Sanitary pads, South Africa, volume (units, million), 2004?09 71
Table 64: Sanitary pads, South Africa, volume forecast (units, million), 2009?14 72
Table 65: Sanitary pads, South Africa, brand share by value (%), 2008?09 73
Table 66: Sanitary pads, South Africa, value by brand (ZARm), 2008?09 73
Table 67: Sanitary pads, South Africa, company share by value (%), 2008?09 75
Table 68: Sanitary pads, South Africa, value by company (ZARm), 2008?09 75
Table 69: Sanitary pads, South Africa, distribution channels by value (%), 2008?09 76
Table 70: Sanitary pads, South Africa, value by distribution channel (ZARm), 2008?09 76
Table 71: Sanitary pads, South Africa, expenditure per capita (ZAR), 2004?09 78
Table 72: Sanitary pads, South Africa, forecast expenditure per capita (ZAR), 2009?14 78
Table 73: Sanitary pads, South Africa, expenditure per capita ($), 2004?09 79
Table 74: Sanitary pads, South Africa, forecast expenditure per capita ($), 2009?14 79
Table 75: Sanitary pads, South Africa, consumption per capita (units), 2004?09 80
Table 76: Sanitary pads, South Africa, forecast consumption per capita (units), 2009?14 80
Table 77: Tampons, South Africa, value (ZARm), 2004?09 81
Table 78: Tampons, South Africa, value forecast (ZARm), 2009?14 82
Table 79: Tampons, South Africa, value ($m), 2004?09 83
Table 80: Tampons, South Africa, value forecast ($m), 2009?14 83
Table 81: Tampons, South Africa, volume (units, million), 2004?09 84
Table 82: Tampons, South Africa, volume forecast (units, million), 2009?14 85
Table 83: Tampons, South Africa, brand share by value (%), 2008?09 86
Table 84: Tampons, South Africa, value by brand (ZARm), 2008?09 86
Table 85: Tampons, South Africa, company share by value (%), 2008?09 88
Table 86: Tampons, South Africa, value by company (ZARm), 2008?09 88
Table 87: Tampons, South Africa, distribution channels by value (%), 2008?09 89
Table 88: Tampons, South Africa, value by distribution channel (ZARm), 2008?09 89
Table 89: Tampons, South Africa, expenditure per capita (ZAR), 2004?09 91
Table 90: Tampons, South Africa, forecast expenditure per capita (ZAR), 2009?14 91
Table 91: Tampons, South Africa, expenditure per capita ($), 2004?09 92
Table 92: Tampons, South Africa, forecast expenditure per capita ($), 2009?14 92
Table 93: Tampons, South Africa, consumption per capita (units), 2004?09 93
Table 94: Tampons, South Africa, forecast consumption per capita (units), 2009?14 93
Table 95: Global feminine care market value, 2009 94
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 97
Table 97: Global feminine care market volume, 2009 98
Table 98: Global feminine care market split (volume terms, 2009), top five countries 101
Table 99: Leading players, top five countries 102
Table 100: South Africa feminine care new product launches reports, by company, 2009 103
Table 101: South Africa feminine care new product launches SKUs, by company, 2009 103
Table 102: South Africa feminine care new product launches (reports), by flavor and fragrances, 2009 104
Table 103: South Africa feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 104: South Africa feminine care new product launches (reports), by package tags or claims, 2009 105
Table 105: South Africa feminine care new product launches - recent five launches (2009) 105
Table 106: South Africa population, by age group, 2004?09 (millions) 106
Table 107: South Africa population forecast, by age group, 2009?14 (millions) 107
Table 108: South Africa population, by gender, 2004?09 (millions) 107
Table 109: South Africa population forecast, by gender, 2009?14 (millions) 108
Table 110: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 108
Table 111: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 108
Table 112: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 109
Table 113: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 109
Table 114: South Africa real GDP, 2004?09 ($bn, 2000 prices) 109
Table 115: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 116: South Africa consumer price index, 2004?09 (2000=100) 110
Table 117: South Africa consumer price index, 2009?14 (2000=100) 110


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