Feminine Care in South Korea to 2014

Introduction

This databook provides key data and information on the feminine care market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in South Korea increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The sanitary pads category led the feminine care market in South Korea, accounting for a share of 56.5%.

Leading players in South Korean feminine care market include Kimberly-Clark Corporation, Procter & Gamble Company, The and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South Korean Won), 2004?09 21
Value analysis (South Korean Won), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Kimberly-Clark Corporation 40
The Procter & Gamble Company 42
Chapter 5 Category Analysis: Internal Cleansers 44
Value analysis (South Korean Won), 2004?09 44
Value analysis (South Korean Won), 2009?14 45
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Pantiliners and Shields 57
Value analysis (South Korean Won), 2004?09 57
Value analysis (South Korean Won), 2009?14 58
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Sanitary Pads 70
Value analysis (South Korean Won), 2004?09 70
Value analysis (South Korean Won), 2009?14 71
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Tampons 83
Value analysis (South Korean Won), 2004?09 83
Value analysis (South Korean Won), 2009?14 84
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 New Product Development 105
Product launches over time 105
Recent product launches 107
Chapter 11 Macroeconomic Profile 108
Macroeconomic Indicators 108
Chapter 12 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Feminine care, South Korea, value by category (KRWm), 2004?14 23
Figure 2: Feminine care, South Korea, category growth comparison, by value, 2004?14 26
Figure 3: Feminine care, South Korea, volume by category (units/6 oz bottle, million), 2004?14 29
Figure 4: Feminine care, South Korea, category growth comparison, by volume, 2004?14 29
Figure 5: Feminine care, South Korea, company share by value (%), 2008?09 32
Figure 6: Feminine care, South Korea, distribution channels by value (%), 2008?09 35
Figure 7: Internal cleansers, South Korea, value (KRWm), 2004?14 45
Figure 8: Internal cleansers, South Korea, volume (6 oz bottle, million), 2004?14 48
Figure 9: Internal cleansers, South Korea, company share by value (%), 2008?09 50
Figure 10: Internal cleansers, South Korea, distribution channels by value (%), 2008?09 53
Figure 11: Pantiliners and shields, South Korea, value (KRWm), 2004?14 58
Figure 12: Pantiliners and shields, South Korea, volume (units, million), 2004?14 61
Figure 13: Pantiliners and shields, South Korea, company share by value (%), 2008?09 63
Figure 14: Pantiliners and shields, South Korea, distribution channels by value (%), 2008?09 66
Figure 15: Sanitary pads, South Korea, value (KRWm), 2004?14 71
Figure 16: Sanitary pads, South Korea, volume (units, million), 2004?14 74
Figure 17: Sanitary pads, South Korea, company share by value (%), 2008?09 76
Figure 18: Sanitary pads, South Korea, distribution channels by value (%), 2008?09 79
Figure 19: Tampons, South Korea, value (KRWm), 2004?14 84
Figure 20: Tampons, South Korea, volume (units, million), 2004?14 87
Figure 21: Tampons, South Korea, company share by value (%), 2008?09 89
Figure 22: Tampons, South Korea, distribution channels by value (%), 2008?09 92
Figure 23: Global feminine care market split (value terms, 2009), top five countries 97
Figure 24: Global feminine care market value, 2004–09, top five countries 99
Figure 25: Global feminine care market split (volume terms, 2009), top five countries 101
Figure 26: Global feminine care market volume, 2004–09, top five countries 103
Figure 27: Annual data review process 114

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, South Korea, value by category (KRWm), 2004?09 21
Table 4: Feminine care, South Korea, value forecast by category (KRWm), 2009?14 22
Table 5: Feminine care, South Korea, value by category ($m), 2004?09 24
Table 6: Feminine care, South Korea, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, South Korea, volume by category (units/6 oz bottle, million), 2004?09 27
Table 8: Feminine care, South Korea, volume forecast by category (units/6 oz bottle, million), 2009?14 28
Table 9: Feminine care, South Korea, brand share by value (%), 2008?09 30
Table 10: Feminine care, South Korea, value by brand (KRWm), 2008?09 31
Table 11: Feminine care, South Korea, company share by value (%), 2008?09 33
Table 12: Feminine care, South Korea, value by company (KRWm), 2008?09 33
Table 13: Feminine care, South Korea, distribution channels by value (%), 2008?09 34
Table 14: Feminine care, South Korea, value by distribution channel (KRWm), 2008?09 34
Table 15: Feminine care, South Korea, expenditure per capita (KRW), 2004?09 36
Table 16: Feminine care, South Korea, forecast expenditure per capita (KRW), 2009?14 37
Table 17: Feminine care, South Korea, expenditure per capita ($), 2004?09 37
Table 18: Feminine care, South Korea, forecast expenditure per capita ($), 2009?14 38
Table 19: Feminine care, South Korea, consumption per capita (units/6 oz bottle), 2004?09 38
Table 20: Feminine care, South Korea, forecast consumption per capita (units/6 oz bottle), 2009?14 39
Table 21: Kimberly-Clark Corporation key facts 40
Table 22: The Procter & Gamble Company key facts 42
Table 23: Internal cleansers, South Korea, value (KRWm), 2004?09 44
Table 24: Internal cleansers, South Korea, value forecast (KRWm), 2009?14 45
Table 25: Internal cleansers, South Korea, value ($m), 2004?09 46
Table 26: Internal cleansers, South Korea, value forecast ($m), 2009?14 46
Table 27: Internal cleansers, South Korea, volume (6 oz bottle, million), 2004?09 47
Table 28: Internal cleansers, South Korea, volume forecast (6 oz bottle, million), 2009?14 48
Table 29: Internal cleansers, South Korea, brand share by value (%), 2008?09 49
Table 30: Internal cleansers, South Korea, value by brand (KRWm), 2008?09 49
Table 31: Internal cleansers, South Korea, company share by value (%), 2008?09 51
Table 32: Internal cleansers, South Korea, value by company (KRWm), 2008?09 51
Table 33: Internal cleansers, South Korea, distribution channels by value (%), 2008?09 52
Table 34: Internal cleansers, South Korea, value by distribution channel (KRWm), 2008?09 52
Table 35: Internal cleansers, South Korea, expenditure per capita (KRW), 2004?09 54
Table 36: Internal cleansers, South Korea, forecast expenditure per capita (KRW), 2009?14 54
Table 37: Internal cleansers, South Korea, expenditure per capita ($), 2004?09 55
Table 38: Internal cleansers, South Korea, forecast expenditure per capita ($), 2009?14 55
Table 39: Internal cleansers, South Korea, consumption per capita (6 oz bottle), 2004?09 56
Table 40: Internal cleansers, South Korea, forecast consumption per capita (6 oz bottle), 2009?14 56
Table 41: Pantiliners and shields, South Korea, value (KRWm), 2004?09 57
Table 42: Pantiliners and shields, South Korea, value forecast (KRWm), 2009?14 58
Table 43: Pantiliners and shields, South Korea, value ($m), 2004?09 59
Table 44: Pantiliners and shields, South Korea, value forecast ($m), 2009?14 59
Table 45: Pantiliners and shields, South Korea, volume (units, million), 2004?09 60
Table 46: Pantiliners and shields, South Korea, volume forecast (units, million), 2009?14 61
Table 47: Pantiliners and shields, South Korea, brand share by value (%), 2008?09 62
Table 48: Pantiliners and shields, South Korea, value by brand (KRWm), 2008?09 62
Table 49: Pantiliners and shields, South Korea, company share by value (%), 2008?09 64
Table 50: Pantiliners and shields, South Korea, value by company (KRWm), 2008?09 64
Table 51: Pantiliners and shields, South Korea, distribution channels by value (%), 2008?09 65
Table 52: Pantiliners and shields, South Korea, value by distribution channel (KRWm), 2008?09 65
Table 53: Pantiliners and shields, South Korea, expenditure per capita (KRW), 2004?09 67
Table 54: Pantiliners and shields, South Korea, forecast expenditure per capita (KRW), 2009?14 67
Table 55: Pantiliners and shields, South Korea, expenditure per capita ($), 2004?09 68
Table 56: Pantiliners and shields, South Korea, forecast expenditure per capita ($), 2009?14 68
Table 57: Pantiliners and shields, South Korea, consumption per capita (units), 2004?09 69
Table 58: Pantiliners and shields, South Korea, forecast consumption per capita (units), 2009?14 69
Table 59: Sanitary pads, South Korea, value (KRWm), 2004?09 70
Table 60: Sanitary pads, South Korea, value forecast (KRWm), 2009?14 71
Table 61: Sanitary pads, South Korea, value ($m), 2004?09 72
Table 62: Sanitary pads, South Korea, value forecast ($m), 2009?14 72
Table 63: Sanitary pads, South Korea, volume (units, million), 2004?09 73
Table 64: Sanitary pads, South Korea, volume forecast (units, million), 2009?14 74
Table 65: Sanitary pads, South Korea, brand share by value (%), 2008?09 75
Table 66: Sanitary pads, South Korea, value by brand (KRWm), 2008?09 75
Table 67: Sanitary pads, South Korea, company share by value (%), 2008?09 77
Table 68: Sanitary pads, South Korea, value by company (KRWm), 2008?09 77
Table 69: Sanitary pads, South Korea, distribution channels by value (%), 2008?09 78
Table 70: Sanitary pads, South Korea, value by distribution channel (KRWm), 2008?09 78
Table 71: Sanitary pads, South Korea, expenditure per capita (KRW), 2004?09 80
Table 72: Sanitary pads, South Korea, forecast expenditure per capita (KRW), 2009?14 80
Table 73: Sanitary pads, South Korea, expenditure per capita ($), 2004?09 81
Table 74: Sanitary pads, South Korea, forecast expenditure per capita ($), 2009?14 81
Table 75: Sanitary pads, South Korea, consumption per capita (units), 2004?09 82
Table 76: Sanitary pads, South Korea, forecast consumption per capita (units), 2009?14 82
Table 77: Tampons, South Korea, value (KRWm), 2004?09 83
Table 78: Tampons, South Korea, value forecast (KRWm), 2009?14 84
Table 79: Tampons, South Korea, value ($m), 2004?09 85
Table 80: Tampons, South Korea, value forecast ($m), 2009?14 85
Table 81: Tampons, South Korea, volume (units, million), 2004?09 86
Table 82: Tampons, South Korea, volume forecast (units, million), 2009?14 87
Table 83: Tampons, South Korea, brand share by value (%), 2008?09 88
Table 84: Tampons, South Korea, value by brand (KRWm), 2008?09 88
Table 85: Tampons, South Korea, company share by value (%), 2008?09 90
Table 86: Tampons, South Korea, value by company (KRWm), 2008?09 90
Table 87: Tampons, South Korea, distribution channels by value (%), 2008?09 91
Table 88: Tampons, South Korea, value by distribution channel (KRWm), 2008?09 91
Table 89: Tampons, South Korea, expenditure per capita (KRW), 2004?09 93
Table 90: Tampons, South Korea, forecast expenditure per capita (KRW), 2009?14 93
Table 91: Tampons, South Korea, expenditure per capita ($), 2004?09 94
Table 92: Tampons, South Korea, forecast expenditure per capita ($), 2009?14 94
Table 93: Tampons, South Korea, consumption per capita (units), 2004?09 95
Table 94: Tampons, South Korea, forecast consumption per capita (units), 2009?14 95
Table 95: Global feminine care market value, 2009 96
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 99
Table 97: Global feminine care market volume, 2009 100
Table 98: Global feminine care market split (volume terms, 2009), top five countries 103
Table 99: Leading players, top five countries 104
Table 100: South Korea feminine care new product launches reports, by company 2009 105
Table 101: South Korea feminine care new product launches SKUs, by company, 2009 105
Table 102: South Korea feminine care new product launches (reports), by flavor and fragrances , 2009 106
Table 103: South Korea feminine care new product launches (reports), by ingredients, 2009 106
Table 104: South Korea feminine care new product launches (reports), by package tags or claims 2009 107
Table 105: South Korea feminine care new product launches - recent five launches (2009) 107
Table 106: South Korea population, by age group, 2004?09 (millions) 108
Table 107: South Korea population forecast, by age group, 2009?14 (millions) 109
Table 108: South Korea population, by gender, 2004?09 (millions) 109
Table 109: South Korea population forecast, by gender, 2009?14 (millions) 110
Table 110: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 110
Table 111: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 110
Table 112: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 111
Table 113: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 111
Table 114: South Korea real GDP, 2004?09 ($bn, 2000 prices) 111
Table 115: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 112
Table 116: South Korea consumer price index, 2004?09 (2000=100) 112
Table 117: South Korea consumer price index, 2009?14 (2000=100) 112


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