Feminine Care in Taiwan to 2014

Introduction

This databook provides key data and information on the feminine care market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for feminine care in Taiwan increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The sanitary pads category led the feminine care market in Taiwan, accounting for a share of 57%.

Leading players in Taiwanese feminine care market include Procter & Gamble Company, The, American Hygienics Corporation and Yiwu Jiahua Daily Chemical Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (New Taiwan Dollar), 2004?09 21
Value analysis (New Taiwan Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Procter & Gamble Company, The 39
Chapter 5 Category Analysis: Internal Cleansers 41
Value analysis (New Taiwan Dollar), 2004?09 41
Value analysis (New Taiwan Dollar), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Pantiliners and Shields 53
Value analysis (New Taiwan Dollar), 2004?09 53
Value analysis (New Taiwan Dollar), 2009?14 54
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Sanitary Pads 66
Value analysis (New Taiwan Dollar), 2004?09 66
Value analysis (New Taiwan Dollar), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Category Analysis: Tampons 79
Value analysis (New Taiwan Dollar), 2004?09 79
Value analysis (New Taiwan Dollar), 2009?14 80
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 9 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 10 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 11 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 12 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Feminine care, Taiwan, value by category (NT$m), 2004?14 23
Figure 2: Feminine care, Taiwan, category growth comparison, by value, 2004?14 25
Figure 3: Feminine care, Taiwan, volume by category (units/6 oz bottle, million), 2004?14 28
Figure 4: Feminine care, Taiwan, category growth comparison, by volume, 2004?14 28
Figure 5: Feminine care, Taiwan, company share by value (%), 2008?09 31
Figure 6: Feminine care, Taiwan, distribution channels by value (%), 2008?09 34
Figure 7: Internal cleansers, Taiwan, value (NT$m), 2004?14 42
Figure 8: Internal cleansers, Taiwan, volume (6 oz bottle, million), 2004?14 45
Figure 9: Internal cleansers, Taiwan, distribution channels by value (%), 2008?09 49
Figure 10: Pantiliners and shields, Taiwan, value (NT$m), 2004?14 54
Figure 11: Pantiliners and shields, Taiwan, volume (units, million), 2004?14 57
Figure 12: Pantiliners and shields, Taiwan, company share by value (%), 2008?09 59
Figure 13: Pantiliners and shields, Taiwan, distribution channels by value (%), 2008?09 62
Figure 14: Sanitary pads, Taiwan, value (NT$m), 2004?14 67
Figure 15: Sanitary pads, Taiwan, volume (units, million), 2004?14 70
Figure 16: Sanitary pads, Taiwan, company share by value (%), 2008?09 72
Figure 17: Sanitary pads, Taiwan, distribution channels by value (%), 2008?09 75
Figure 18: Tampons, Taiwan, value (NT$m), 2004?14 80
Figure 19: Tampons, Taiwan, volume (units, million), 2004?14 83
Figure 20: Tampons, Taiwan, company share by value (%), 2008?09 85
Figure 21: Tampons, Taiwan, distribution channels by value (%), 2008?09 88
Figure 22: Global feminine care market split (value terms, 2009), top five countries 93
Figure 23: Global feminine care market value, 2004–09, top five countries 95
Figure 24: Global feminine care market split (volume terms, 2009), top five countries 97
Figure 25: Global feminine care market volume, 2004–09, top five countries 99
Figure 26: Annual data review process 110

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Taiwan, value by category (NT$m), 2004?09 21
Table 4: Feminine care, Taiwan, value forecast by category (NT$m), 2009?14 22
Table 5: Feminine care, Taiwan, value by category ($m), 2004?09 24
Table 6: Feminine care, Taiwan, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, Taiwan, volume by category (units/6 oz bottle, million), 2004?09 26
Table 8: Feminine care, Taiwan, volume forecast by category (units/6 oz bottle, million), 2009?14 27
Table 9: Feminine care, Taiwan, brand share by value (%), 2008?09 29
Table 10: Feminine care, Taiwan, value by brand (NT$m), 2008?09 30
Table 11: Feminine care, Taiwan, company share by value (%), 2008?09 32
Table 12: Feminine care, Taiwan, value by company (NT$m), 2008?09 32
Table 13: Feminine care, Taiwan, distribution channels by value (%), 2008?09 33
Table 14: Feminine care, Taiwan, value by distribution channel (NT$m), 2008?09 33
Table 15: Feminine care, Taiwan, expenditure per capita (NT$), 2004?09 35
Table 16: Feminine care, Taiwan, forecast expenditure per capita (NT$), 2009?14 36
Table 17: Feminine care, Taiwan, expenditure per capita ($), 2004?09 36
Table 18: Feminine care, Taiwan, forecast expenditure per capita ($), 2009?14 37
Table 19: Feminine care, Taiwan, consumption per capita (units/6 oz bottle), 2004?09 37
Table 20: Feminine care, Taiwan, forecast consumption per capita (units/6 oz bottle), 2009?14 38
Table 21: Procter & Gamble Company, The key facts 39
Table 22: Internal cleansers, Taiwan, value (NT$m), 2004?09 41
Table 23: Internal cleansers, Taiwan, value forecast (NT$m), 2009?14 42
Table 24: Internal cleansers, Taiwan, value ($m), 2004?09 43
Table 25: Internal cleansers, Taiwan, value forecast ($m), 2009?14 43
Table 26: Internal cleansers, Taiwan, volume (6 oz bottle, million), 2004?09 44
Table 27: Internal cleansers, Taiwan, volume forecast (6 oz bottle, million), 2009?14 45
Table 28: Internal cleansers, Taiwan, brand share by value (%), 2008?09 46
Table 29: Internal cleansers, Taiwan, value by brand (NT$m), 2008?09 46
Table 30: Internal cleansers, Taiwan, company share by value (%), 2008?09 47
Table 31: Internal cleansers, Taiwan, value by company (NT$m), 2008?09 47
Table 32: Internal cleansers, Taiwan, distribution channels by value (%), 2008?09 48
Table 33: Internal cleansers, Taiwan, value by distribution channel (NT$m), 2008?09 48
Table 34: Internal cleansers, Taiwan, expenditure per capita (NT$), 2004?09 50
Table 35: Internal cleansers, Taiwan, forecast expenditure per capita (NT$), 2009?14 50
Table 36: Internal cleansers, Taiwan, expenditure per capita ($), 2004?09 51
Table 37: Internal cleansers, Taiwan, forecast expenditure per capita ($), 2009?14 51
Table 38: Internal cleansers, Taiwan, consumption per capita (6 oz bottle), 2004?09 52
Table 39: Internal cleansers, Taiwan, forecast consumption per capita (6 oz bottle), 2009?14 52
Table 40: Pantiliners and shields, Taiwan, value (NT$m), 2004?09 53
Table 41: Pantiliners and shields, Taiwan, value forecast (NT$m), 2009?14 54
Table 42: Pantiliners and shields, Taiwan, value ($m), 2004?09 55
Table 43: Pantiliners and shields, Taiwan, value forecast ($m), 2009?14 55
Table 44: Pantiliners and shields, Taiwan, volume (units, million), 2004?09 56
Table 45: Pantiliners and shields, Taiwan, volume forecast (units, million), 2009?14 57
Table 46: Pantiliners and shields, Taiwan, brand share by value (%), 2008?09 58
Table 47: Pantiliners and shields, Taiwan, value by brand (NT$m), 2008?09 58
Table 48: Pantiliners and shields, Taiwan, company share by value (%), 2008?09 60
Table 49: Pantiliners and shields, Taiwan, value by company (NT$m), 2008?09 60
Table 50: Pantiliners and shields, Taiwan, distribution channels by value (%), 2008?09 61
Table 51: Pantiliners and shields, Taiwan, value by distribution channel (NT$m), 2008?09 61
Table 52: Pantiliners and shields, Taiwan, expenditure per capita (NT$), 2004?09 63
Table 53: Pantiliners and shields, Taiwan, forecast expenditure per capita (NT$), 2009?14 63
Table 54: Pantiliners and shields, Taiwan, expenditure per capita ($), 2004?09 64
Table 55: Pantiliners and shields, Taiwan, forecast expenditure per capita ($), 2009?14 64
Table 56: Pantiliners and shields, Taiwan, consumption per capita (units), 2004?09 65
Table 57: Pantiliners and shields, Taiwan, forecast consumption per capita (units), 2009?14 65
Table 58: Sanitary pads, Taiwan, value (NT$m), 2004?09 66
Table 59: Sanitary pads, Taiwan, value forecast (NT$m), 2009?14 67
Table 60: Sanitary pads, Taiwan, value ($m), 2004?09 68
Table 61: Sanitary pads, Taiwan, value forecast ($m), 2009?14 68
Table 62: Sanitary pads, Taiwan, volume (units, million), 2004?09 69
Table 63: Sanitary pads, Taiwan, volume forecast (units, million), 2009?14 70
Table 64: Sanitary pads, Taiwan, brand share by value (%), 2008?09 71
Table 65: Sanitary pads, Taiwan, value by brand (NT$m), 2008?09 71
Table 66: Sanitary pads, Taiwan, company share by value (%), 2008?09 73
Table 67: Sanitary pads, Taiwan, value by company (NT$m), 2008?09 73
Table 68: Sanitary pads, Taiwan, distribution channels by value (%), 2008?09 74
Table 69: Sanitary pads, Taiwan, value by distribution channel (NT$m), 2008?09 74
Table 70: Sanitary pads, Taiwan, expenditure per capita (NT$), 2004?09 76
Table 71: Sanitary pads, Taiwan, forecast expenditure per capita (NT$), 2009?14 76
Table 72: Sanitary pads, Taiwan, expenditure per capita ($), 2004?09 77
Table 73: Sanitary pads, Taiwan, forecast expenditure per capita ($), 2009?14 77
Table 74: Sanitary pads, Taiwan, consumption per capita (units), 2004?09 78
Table 75: Sanitary pads, Taiwan, forecast consumption per capita (units), 2009?14 78
Table 76: Tampons, Taiwan, value (NT$m), 2004?09 79
Table 77: Tampons, Taiwan, value forecast (NT$m), 2009?14 80
Table 78: Tampons, Taiwan, value ($m), 2004?09 81
Table 79: Tampons, Taiwan, value forecast ($m), 2009?14 81
Table 80: Tampons, Taiwan, volume (units, million), 2004?09 82
Table 81: Tampons, Taiwan, volume forecast (units, million), 2009?14 83
Table 82: Tampons, Taiwan, brand share by value (%), 2008?09 84
Table 83: Tampons, Taiwan, value by brand (NT$m), 2008?09 84
Table 84: Tampons, Taiwan, company share by value (%), 2008?09 86
Table 85: Tampons, Taiwan, value by company (NT$m), 2008?09 86
Table 86: Tampons, Taiwan, distribution channels by value (%), 2008?09 87
Table 87: Tampons, Taiwan, value by distribution channel (NT$m), 2008?09 87
Table 88: Tampons, Taiwan, expenditure per capita (NT$), 2004?09 89
Table 89: Tampons, Taiwan, forecast expenditure per capita (NT$), 2009?14 89
Table 90: Tampons, Taiwan, expenditure per capita ($), 2004?09 90
Table 91: Tampons, Taiwan, forecast expenditure per capita ($), 2009?14 90
Table 92: Tampons, Taiwan, consumption per capita (units), 2004?09 91
Table 93: Tampons, Taiwan, forecast consumption per capita (units), 2009?14 91
Table 94: Global feminine care market value, 2009 92
Table 95: Global feminine care market split (value terms ($m), 2009), top five countries 95
Table 96: Global feminine care market volume, 2009 96
Table 97: Global feminine care market split (volume terms, 2009), top five countries 99
Table 98: Leading players, top five countries 100
Table 99: Taiwan feminine care new product launches reports, by company (top five companies), 2009 101
Table 100: Taiwan feminine care new product launches SKUs, by company (top five companies), 2009 101
Table 101: Taiwan feminine care new product launches (reports), by flavor and fragrances, 2009 102
Table 102: Taiwan feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 103: Taiwan feminine care new product launches (reports), by package tags or claims, 2009 103
Table 104: Taiwan feminine care new product launches - recent five launches (2009) 103
Table 105: Taiwan population, by age group, 2004?09 (millions) 104
Table 106: Taiwan population forecast, by age group, 2009?14 (millions) 105
Table 107: Taiwan population, by gender, 2004?09 (millions) 105
Table 108: Taiwan population forecast, by gender, 2009?14 (millions) 106
Table 109: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 106
Table 110: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 106
Table 111: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 107
Table 112: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 107
Table 113: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 107
Table 114: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 115: Taiwan consumer price index, 2004?09 (2000=100) 108
Table 116: Taiwan consumer price index, 2009?14 (2000=100) 108



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