Feminine Care in Vietnam to 2014

Introduction

This databook provides key data and information on the feminine care market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories; sanitary pads, pantiliners and shields.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine care in Vietnam increased at a compound annual growth rate of 11.6% between 2004 and 2009.

The sanitary pads category led the feminine care market in Vietnam, accounting for a share of 77.7%.

Leading players in Vietnamese feminine care market include Johnson & Johnson, Kimberly-Clark Corporation and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Vietnamese Dong), 2004?09 17
Value analysis (Vietnamese Dong), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 34
Johnson & Johnson 34
Kimberly-Clark Corporation 36
Chapter 5 Category Analysis: Pantiliners and Shields 38
Value analysis (Vietnamese Dong), 2004?09 38
Value analysis (Vietnamese Dong), 2009?14 39
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Sanitary Pads 51
Value analysis (Vietnamese Dong), 2004?09 51
Value analysis (Vietnamese Dong), 2009?14 52
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Country Comparison 64
Value 64
Volume 68
Market share 72
Chapter 8 New Product Development 73
Product launches over time 73
Recent product launches 75
Chapter 9 Macroeconomic Profile 76
Macroeconomic Indicators 76
Chapter 10 Research Methodology 81
Methodology overview 81
Secondary research 82
Market modeling 83
Creating an initial data model 83
Revising the initial data model 83
Creating a final estimate 84
Creating demographic value splits 84
Primary research 84
Data finalization 85
Ongoing research 85
Chapter 11 Appendix 86
Future readings 86
How to contact experts in your industry 86
Disclaimer 86

LIST OF FIGURES
Figure 1: Feminine care, Vietnam, value by category (VNDm), 2004?14 19
Figure 2: Feminine care, Vietnam, category growth comparison, by value, 2004?14 21
Figure 3: Feminine care, Vietnam, volume by category (units, million), 2004?14 24
Figure 4: Feminine care, Vietnam, category growth comparison, by volume, 2004?14 24
Figure 5: Feminine care, Vietnam, company share by value (%), 2008?09 26
Figure 6: Feminine care, Vietnam, distribution channels by value (%), 2008?09 29
Figure 7: Pantiliners and shields, Vietnam, value (VNDm), 2004?14 39
Figure 8: Pantiliners and shields, Vietnam, volume (units, million), 2004?14 42
Figure 9: Pantiliners and shields, Vietnam, company share by value (%), 2008?09 44
Figure 10: Pantiliners and shields, Vietnam, distribution channels by value (%), 2008?09 47
Figure 11: Sanitary pads, Vietnam, value (VNDm), 2004?14 52
Figure 12: Sanitary pads, Vietnam, volume (units, million), 2004?14 55
Figure 13: Sanitary pads, Vietnam, company share by value (%), 2008?09 57
Figure 14: Sanitary pads, Vietnam, distribution channels by value (%), 2008?09 60
Figure 15: Global feminine care market split (value terms, 2009), top five countries 65
Figure 16: Global feminine care market value, 2004–09, top five countries 67
Figure 17: Global feminine care market split (volume terms, 2009), top five countries 69
Figure 18: Global feminine care market volume, 2004–09, top five countries 71
Figure 19: Annual data review process 82

LIST OF TABLES
Table 1: Feminine care category definitions 7
Table 2: Feminine care distribution channels 8
Table 3: Feminine care, Vietnam, value by category (VNDm), 2004?09 17
Table 4: Feminine care, Vietnam, value forecast by category (VNDm), 2009?14 18
Table 5: Feminine care, Vietnam, value by category ($m), 2004?09 20
Table 6: Feminine care, Vietnam, value forecast by category ($m), 2009?14 21
Table 7: Feminine care, Vietnam, volume by category (units, million), 2004?09 22
Table 8: Feminine care, Vietnam, volume forecast by category (units million), 2009?14 23
Table 9: Feminine care, Vietnam, brand share by value (%), 2008?09 25
Table 10: Feminine care, Vietnam, value by brand (VNDm), 2008?09 25
Table 11: Feminine care, Vietnam, company share by value (%), 2008?09 27
Table 12: Feminine care, Vietnam, value by company (VNDm), 2008?09 27
Table 13: Feminine care, Vietnam, distribution channels by value (%), 2008?09 28
Table 14: Feminine care, Vietnam, value by distribution channel (VNDm), 2008?09 28
Table 15: Feminine care, Vietnam, expenditure per capita (VND), 2004?09 30
Table 16: Feminine care, Vietnam, forecast expenditure per capita (VND), 2009?14 31
Table 17: Feminine care, Vietnam, expenditure per capita ($), 2004?09 31
Table 18: Feminine care, Vietnam, forecast expenditure per capita ($), 2009?14 32
Table 19: Feminine care, Vietnam, consumption per capita (units), 2004?09 32
Table 20: Feminine care, Vietnam, forecast consumption per capita (units), 2009?14 33
Table 21: Johnson & Johnson key facts 34
Table 22: Kimberly-Clark Corporation key facts 36
Table 23: Pantiliners and shields, Vietnam, value (VNDm), 2004?09 38
Table 24: Pantiliners and shields, Vietnam, value forecast (VNDm), 2009?14 39
Table 25: Pantiliners and shields, Vietnam, value ($m), 2004?09 40
Table 26: Pantiliners and shields, Vietnam, value forecast ($m), 2009?14 40
Table 27: Pantiliners and shields, Vietnam, volume (units, million), 2004?09 41
Table 28: Pantiliners and shields, Vietnam, volume forecast (units, million), 2009?14 42
Table 29: Pantiliners and shields, Vietnam, brand share by value (%), 2008?09 43
Table 30: Pantiliners and shields, Vietnam, value by brand (VNDm), 2008?09 43
Table 31: Pantiliners and shields, Vietnam, company share by value (%), 2008?09 45
Table 32: Pantiliners and shields, Vietnam, value by company (VNDm), 2008?09 45
Table 33: Pantiliners and shields, Vietnam, distribution channels by value (%), 2008?09 46
Table 34: Pantiliners and shields, Vietnam, value by distribution channel (VNDm), 2008?09 46
Table 35: Pantiliners and shields, Vietnam, expenditure per capita (VND), 2004?09 48
Table 36: Pantiliners and shields, Vietnam, forecast expenditure per capita (VND), 2009?14 48
Table 37: Pantiliners and shields, Vietnam, expenditure per capita ($), 2004?09 49
Table 38: Pantiliners and shields, Vietnam, forecast expenditure per capita ($), 2009?14 49
Table 39: Pantiliners and shields, Vietnam, consumption per capita (units), 2004?09 50
Table 40: Pantiliners and shields, Vietnam, forecast consumption per capita (units), 2009?14 50
Table 41: Sanitary pads, Vietnam, value (VNDm), 2004?09 51
Table 42: Sanitary pads, Vietnam, value forecast (VNDm), 2009?14 52
Table 43: Sanitary pads, Vietnam, value ($m), 2004?09 53
Table 44: Sanitary pads, Vietnam, value forecast ($m), 2009?14 53
Table 45: Sanitary pads, Vietnam, volume (units, million), 2004?09 54
Table 46: Sanitary pads, Vietnam, volume forecast (units, million), 2009?14 55
Table 47: Sanitary pads, Vietnam, brand share by value (%), 2008?09 56
Table 48: Sanitary pads, Vietnam, value by brand (VNDm), 2008?09 56
Table 49: Sanitary pads, Vietnam, company share by value (%), 2008?09 58
Table 50: Sanitary pads, Vietnam, value by company (VNDm), 2008?09 58
Table 51: Sanitary pads, Vietnam, distribution channels by value (%), 2008?09 59
Table 52: Sanitary pads, Vietnam, value by distribution channel (VNDm), 2008?09 59
Table 53: Sanitary pads, Vietnam, expenditure per capita (VND), 2004?09 61
Table 54: Sanitary pads, Vietnam, forecast expenditure per capita (VND), 2009?14 61
Table 55: Sanitary pads, Vietnam, expenditure per capita ($), 2004?09 62
Table 56: Sanitary pads, Vietnam, forecast expenditure per capita ($), 2009?14 62
Table 57: Sanitary pads, Vietnam, consumption per capita (units), 2004?09 63
Table 58: Sanitary pads, Vietnam, forecast consumption per capita (units), 2009?14 63
Table 59: Global feminine care market value, 2009 64
Table 60: Global feminine care market split (value terms ($m), 2009), top five countries 67
Table 61: Global feminine care market volume, 2009 68
Table 62: Global feminine care market split (volume terms, 2009), top five countries 71
Table 63: Leading players, top five countries 72
Table 64: Vietnam feminine care new product launches reports, by company (top five companies), 2009 73
Table 65: Vietnam feminine care new product launches SKUs, by company (top five companies), 2009 73
Table 66: Vietnam feminine care new product launches (reports), by flavor and fragrances, 2009 74
Table 67: Vietnam feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 74
Table 68: Vietnam feminine care new product launches (reports), by package tags or claims, 2009 75
Table 69: Vietnam feminine care new product launches - recent five launches (2009) 75
Table 70: Vietnam population, by age group, 2004?09 (millions) 76
Table 71: Vietnam population forecast, by age group, 2009?14 (millions) 77
Table 72: Vietnam population, by gender, 2004?09 (millions) 77
Table 73: Vietnam population forecast, by gender, 2009?14 (millions) 78
Table 74: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 78
Table 75: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 78
Table 76: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 79
Table 77: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 79
Table 78: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 79
Table 79: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 80
Table 80: Vietnam consumer price index, 2004?09 (2000=100) 80
Table 81: Vietnam consumer price index, 2009?14 (2000=100) 80


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