Feminine Care in Western Europe to 2014

Introduction

This databook provides key data and information on the feminine care market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: sanitary pads, pantiliners and shields, tampons, and internal cleansers

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Western Europe increased at a compound annual growth rate of 4% between 2004 and 2009.

The sanitary pads category led the feminine care market in Western Europe, accounting for a share of 50.5%.

The leading players in the Western European feminine care market includeProcter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Western Europe Feminine care: Market Overview 23
Value analysis (US Dollars), 2004?09 23
Value analysis (US Dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
The Procter & Gamble Company 37
Johnson & Johnson 39
Chapter 6 Category Analysis: Internal Cleansers 41
Value analysis (US Dollars), 2004?09 41
Value analysis (US Dollars), 2009?14 42
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 7 Category Analysis: Pantiliners and Shields 52
Value analysis (US Dollars), 2004?09 52
Value analysis (US Dollars), 2009?14 53
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Sanitary Pads 63
Value analysis (US Dollars), 2004?09 63
Value analysis (US Dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Category Analysis: Tampons 74
Value analysis (US Dollars), 2004?09 74
Value analysis (US Dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 10 Research Methodology 85
Methodology overview 85
Secondary research 86
Market modeling 87
Creating an initial data model 87
Revising the initial data model 87
Creating a final estimate 88
Creating demographic value splits 88
Primary research 88
Data finalization 89
Ongoing research 89
Chapter 11 Appendix 90
Future readings 90
How to contact experts in your industry 90
Disclaimer 90

LIST OF FIGURES
Figure 1: Feminine care, Western Europe, value by category ($m), 2004?14 25
Figure 2: Feminine care, Western Europe, category growth comparison, by value, 2004?14 25
Figure 3: Feminine care, Western Europe, volume by category (units/6 oz bottle, million), 2004?14 28
Figure 4: Feminine care, Western Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Feminine care, Western Europe, company share (top five companies) by value (%), 2008?09 31
Figure 6: Feminine care, Western Europe, distribution channels by value (%), 2008?09 33
Figure 7: Internal cleansers, Western Europe, value ($m), 2004?14 42
Figure 8: Internal cleansers, Western Europe, volume (6 oz bottle, million), 2004?14 44
Figure 9: Internal cleansers, Western Europe, company share (top five companies) by value (%), 2008?09 47
Figure 10: Internal cleansers, Western Europe, distribution channels by value (%), 2008?09 49
Figure 11: Pantiliners and shields, Western Europe, value ($m), 2004?14 53
Figure 12: Pantiliners and shields, Western Europe, volume (units, million), 2004?14 55
Figure 13: Pantiliners and shields, Western Europe, company share (top five companies) by value (%), 2008?09 58
Figure 14: Pantiliners and shields, Western Europe, distribution channels by value (%), 2008?09 60
Figure 15: Sanitary pads, Western Europe, value ($m), 2004?14 64
Figure 16: Sanitary pads, Western Europe, volume (units, million), 2004?14 66
Figure 17: Sanitary pads, Western Europe, company share (top five companies) by value (%), 2008?09 69
Figure 18: Sanitary pads, Western Europe, distribution channels by value (%), 2008?09 71
Figure 19: Tampons, Western Europe, value ($m), 2004?14 75
Figure 20: Tampons, Western Europe, volume (units, million), 2004?14 77
Figure 21: Tampons, Western Europe, company share (top five companies) by value (%), 2008?09 80
Figure 22: Tampons, Western Europe, distribution channels by value (%), 2008?09 82
Figure 23: Annual data review process 86

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Western Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Feminine care, Western Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Feminine care, Western Europe, volume (country-wise), 2004?09 (units/6 oz bottle, million) 21
Table 6: Feminine care, Western Europe, volume (country-wise) forecast, 2009?14 (units/6 oz bottle, million) 22
Table 7: Feminine care, Western Europe, value by category ($m), 2004?09 23
Table 8: Feminine care, Western Europe, value forecast by category ($m), 2009?14 24
Table 9: Feminine care, Western Europe, volume by category (units/6 oz bottle, million), 2004?09 26
Table 10: Feminine care, Western Europe, volume forecast by category (units/6 oz bottle, million), 2009?14 27
Table 11: Feminine care, Western Europe, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Feminine care, Western Europe, value by company ($m), 2008?09 30
Table 13: Feminine care, Western Europe, distribution channels by value (%), 2008?09 32
Table 14: Feminine care, Western Europe, value by distribution channel ($m), 2008?09 32
Table 15: Feminine care, Western Europe, expenditure per capita ($), 2004?09 34
Table 16: Feminine care, Western Europe, forecast expenditure per capita ($), 2009?14 35
Table 17: Feminine care, Western Europe, consumption per capita (units/6 oz bottle), 2004?09 35
Table 18: Feminine care, Western Europe, forecast consumption per capita (units/6 oz bottle), 2009?14 36
Table 19: The Procter & Gamble Company key facts 37
Table 20: Johnson & Johnson key facts 39
Table 21: Internal cleansers, Western Europe, value ($m), 2004?09 41
Table 22: Internal cleansers, Western Europe, value forecast ($m), 2009?14 42
Table 23: Internal cleansers, Western Europe, volume (6 oz bottle, million), 2004?09 43
Table 24: Internal cleansers, Western Europe, volume forecast (6 oz bottle, million), 2009?14 44
Table 25: Internal cleansers, Western Europe, company share by value (%), 2008?09 45
Table 26: Internal cleansers, Western Europe, value by company ($m), 2008?09 46
Table 27: Internal cleansers, Western Europe, distribution channels by value (%), 2008?09 48
Table 28: Internal cleansers, Western Europe, value by distribution channel ($m), 2008?09 48
Table 29: Internal cleansers, Western Europe, expenditure per capita ($), 2004?09 50
Table 30: Internal cleansers, Western Europe, forecast expenditure per capita ($), 2009?14 50
Table 31: Internal cleansers, Western Europe, consumption per capita (6 oz bottle), 2004?09 51
Table 32: Internal cleansers, Western Europe, forecast consumption per capita (6 oz bottle), 2009?14 51
Table 33: Pantiliners and shields, Western Europe, value ($m), 2004?09 52
Table 34: Pantiliners and shields, Western Europe, value forecast ($m), 2009?14 53
Table 35: Pantiliners and shields, Western Europe, volume (units, million), 2004?09 54
Table 36: Pantiliners and shields, Western Europe, volume forecast (units, million), 2009?14 55
Table 37: Pantiliners and shields, Western Europe, company share by value (%), 2008?09 56
Table 38: Pantiliners and shields, Western Europe, value by company ($m), 2008?09 57
Table 39: Pantiliners and shields, Western Europe, distribution channels by value (%), 2008?09 59
Table 40: Pantiliners and shields, Western Europe, value by distribution channel ($m), 2008?09 59
Table 41: Pantiliners and shields, Western Europe, expenditure per capita ($), 2004?09 61
Table 42: Pantiliners and shields, Western Europe, forecast expenditure per capita ($), 2009?14 61
Table 43: Pantiliners and shields, Western Europe, consumption per capita (units), 2004?09 62
Table 44: Pantiliners and shields, Western Europe, forecast consumption per capita (units), 2009?14 62
Table 45: Sanitary pads, Western Europe, value ($m), 2004?09 63
Table 46: Sanitary pads, Western Europe, value forecast ($m), 2009?14 64
Table 47: Sanitary pads, Western Europe, volume (units, million), 2004?09 65
Table 48: Sanitary pads, Western Europe, volume forecast (units, million), 2009?14 66
Table 49: Sanitary pads, Western Europe, company share by value (%), 2008?09 67
Table 50: Sanitary pads, Western Europe, value by company ($m), 2008?09 68
Table 51: Sanitary pads, Western Europe, distribution channels by value (%), 2008?09 70
Table 52: Sanitary pads, Western Europe, value by distribution channel ($m), 2008?09 70
Table 53: Sanitary pads, Western Europe, expenditure per capita ($), 2004?09 72
Table 54: Sanitary pads, Western Europe, forecast expenditure per capita ($), 2009?14 72
Table 55: Sanitary pads, Western Europe, consumption per capita (units), 2004?09 73
Table 56: Sanitary pads, Western Europe, forecast consumption per capita (units), 2009?14 73
Table 57: Tampons, Western Europe, value ($m), 2004?09 74
Table 58: Tampons, Western Europe, value forecast ($m), 2009?14 75
Table 59: Tampons, Western Europe, volume (units, million), 2004?09 76
Table 60: Tampons, Western Europe, volume forecast (units, million), 2009?14 77
Table 61: Tampons, Western Europe, company share by value (%), 2008?09 78
Table 62: Tampons, Western Europe, value by company ($m), 2008?09 79
Table 63: Tampons, Western Europe, distribution channels by value (%), 2008?09 81
Table 64: Tampons, Western Europe, value by distribution channel ($m), 2008?09 81
Table 65: Tampons, Western Europe, expenditure per capita ($), 2004?09 83
Table 66: Tampons, Western Europe, forecast expenditure per capita ($), 2009?14 83
Table 67: Tampons, Western Europe, consumption per capita (units), 2004?09 84
Table 68: Tampons, Western Europe, forecast consumption per capita (units), 2009?14 84



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