Executive Summary
Advisors are predominantly sole independent traders, with a diversified customer base
Advisors believe that Aviva and Fidelity are offering strong levels of service and high quality products
Provider opportunities lie in taking advantage of workplace marketing
OVERVIEW
Catalyst
Summary
Methodology
FINANCIAL ADVISORS BENCHMARK PROVIDERS
Introduction to the Q3 2010 Financial Advisor Survey
Advisors view Aviva very positively as an insurer
Aviva is rated positively by IFAs for its level of service
Aviva is viewed positively by advisors for the strength of their product range
Santander is viewed more negatively by IFAs than other life companies
Fidelity ranks highly as an asset manager in terms of service and product quality
ADVISORS' VIEWS OF PENSIONS REFORMS
Workplace pensions reforms miss the mark with employees, according to advisors
Advisors believe that workplace pensions have been detrimentally affected by the fallout from the financial crisis
IFAs are doubtful of the effectiveness of auto-enrollment
Consumers' perception of affordability is stalling pension savings
Advisors believe that people should save into a workplace pension as soon they enter full-time employment
IFAs are concerned that NESTs will not be advantageous for those on low incomes
The NEST investment strategy must focus on achieving good retirement income for members
IFAs see employers facing substantial administrative burdens to implement NESTs in the workplace
Advisors see certain pension products faring better than others
Advisors believe that stakeholder pension products will suffer once NESTs are implemented in the workplace
Group personal pensions may play a key role beyond the introduction of NESTs in 2012
The increasing interest in NESTs does not necessarily signal an end for SIPPs
Provider opportunities for pensions lie in promoting workplace marketing
Advisors believe that workplace marketing for pensions will grow in prominence
Consumers’ trust in financial service institutions is lower than ever and they are increasingly turning to the workplace
Workplace marketing provides an opportunity to meet consumers’ short-term priorities
Advisors have a key role in helping to increase consumer engagement and understanding of pensions reform
Provider opportunities also lie in proactively encouraging companies to set up financial benefit schemes
The right targeting, effective education and appropriate levels of service are essential for a successful workplace operation
Communication and understanding are vitally important to the development of benefits in the workplace
Financial services providers must not forget the role of service in workplace marketing
APPENDIX
Data
Product definitions
Life-based savings products
Life assurance
Single premium life
With-profit bond
Unit-linked bond
Income and growth bonds
Guaranteed equity bonds
Distribution bonds
Purchased life annuities
Other bonds
ISAs
Matrix-Data definitions
IFA firm types
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
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