Financial Deal Insights Consumer Markets - May 2008

Datamonitor's monthly Financial Deal Insights series provides a concise yet comprehensive overview of M&A activity within Consumer Markets. It offers a unique insight into both deal activity, deal rationale and the market fundamentals driving the sector.

Report Highlights
Coming on the back of the Mars and Wrigley deal, there are many rumors regarding further consolidation in the confectionary world. Cadbury has demerged its beverage and confectionary businesses, and has transformed itself into an ideal target for possible mergers or acquisition from the other leading players: Hershey, Kraft Foods and Nestle.
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Datamonitor view 1
Catalyst 1
Summary 1
Analysis 2
Pinkberry caters for the renewed interest in frozen yogurt 2
Frozen yogurt is not a new concept and has seen a resurgence in popularity in recent years 2
The popularity of newly opened Pinkberry stores highlights the renaissance of frozen yogurt 3
Pinkberry outlets employ a distinctive form of interior design 3
Bars are losing customers to alternative social environments which are perceived as healthier 3
Pinkberry's stores offer a designer interior as the company's outlets look to portray an upmarket image 3
Pinkberry does not allow photographs to be taken in store, which has contributed to recommendations being spread through friends 4
Pinkberry is keen to market its products as healthy desserts 4
Yogurt is well known for its good health credentials 4
Pinkberry claims its frozen yogurt has numerous health benefits 5
Pinkberry's marketing strategy has strongly relied on word of mouth recommendation 5
A secretive nature is maintained about several aspects of Pinkberry's business 5
The ""yogurt"" label has caused controversy for Pinkberry 6
Pinkberry gained exposure in an American Express advertising campaign 6
APPENDIX 8
Case study series 8
Methodology 8
Secondary sources 8
Further reading 8
Ask the analyst 8
Datamonitor consulting 9
Disclaimer 9
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Table 1: Market shares of Global confectionary players pre and post acquisition of Cadburys 6
Figure 1: Market share in confectionary sector, by value, 2007 (%) 3
Figure 2: Market share in confectionary sector, by value, 2007 (%) 4
Figure 3: Market shares in confectionary market, by value, 2007 (%) 5
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