TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest first aid kits market 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
China leads the first aid kits market among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 13
BRIC first aid kits market, value overview 13
Chapter 4 Global First Aid Kits Market Ð Top Five vs BRIC Countries 18
Value Analysis 18
Chapter 5 Brazil 20
Value analysis (Brazilian Real), 2004?09 20
Value analysis (Brazilian Real), 2009?14 21
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Company and brand share analysis 23
Distribution analysis 26
Chapter 6 Russia 28
Value analysis (Russian Ruble), 2004?09 28
Value analysis (Russian Ruble), 2009?14 29
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Company and brand share analysis 31
Distribution analysis 34
Chapter 7 India 36
Value analysis (Indian Rupee), 2004?09 36
Value analysis (Indian Rupee), 2009?14 37
Value analysis (US dollars), 2004?09 38
Value analysis (US dollars), 2009?14 38
Company and brand share analysis 39
Distribution analysis 41
Chapter 8 China 43
Value analysis (Chinese Yuan Renminbi), 2004?09 43
Value analysis (Chinese Yuan Renminbi), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Company and brand share analysis 46
Distribution analysis 49
Chapter 9 New Product Development 51
Product launches 2009: Brazil 51
Recent product launches 53
Product launches 2009: China 54
Recent product launches 56
Chapter 10 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61
Chapter 11 Appendix 62
Future readings 62
How to contact experts in your industry 62
Disclaimer 62
LIST OF FIGURES
Figure 1: First aid kits market, BRIC, value ($m), 2004?14 13
Figure 2: First aid kits market, BRIC, value ($m) , 2004?09 15
Figure 3: First aid kits market, BRIC, value ($m) , 2009?14 16
Figure 4: First aid kits market, BRIC, value growth analysis, 2004?14 17
Figure 5: Global first aid kits market split ($m), top five vs BRIC countries, 2009Ð14 18
Figure 6: First aid kits, Brazil, value (BRLm), 2004?14 21
Figure 7: First aid kits, Brazil, company share by value (%), 2008?09 24
Figure 8: First aid kits, Brazil, distribution channels by value (%), 2008?09 27
Figure 9: First aid kits, Russia, value (RUBm), 2004?14 29
Figure 10: First aid kits, Russia, company share by value (%), 2008?09 32
Figure 11: First aid kits, Russia, distribution channels by value (%), 2008?09 35
Figure 12: First aid kits, India, value (INRm), 2004?14 37
Figure 13: First aid kits, India, distribution channels by value (%), 2008?09 42
Figure 14: First aid kits, China, value (CNYm), 2004?14 44
Figure 15: First aid kits, China, company share by value (%), 2008?09 47
Figure 16: First aid kits, China, distribution channels by value (%), 2008?09 50
Figure 17: Annual data review process 58
LIST OF TABLES
Table 1: First aid kits category definitions 5
Table 2: First aid kits distribution channels 6
Table 3: First aid kits market, BRIC, value ($m), 2004?14 14
Table 4: First aid kits market, BRIC, value ($m), 2004?09 15
Table 5: First aid kits market, BRIC, value ($m), 2009?14 16
Table 6: Global first aid kits market split ($m), top five vs BRIC countries, 2009Ð14 19
Table 7: First aid kits, Brazil, value (BRLm), 2004?09 20
Table 8: First aid kits, Brazil, value forecast (BRLm), 2009?14 21
Table 9: First aid kits, Brazil, value ($m), 2004?09 22
Table 10: First aid kits, Brazil, value forecast ($m), 2009?14 22
Table 11: First aid kits, Brazil, brand share by value (%), 2008?09 23
Table 12: First aid kits, Brazil, value by brand (BRLm), 2008?09 23
Table 13: First aid kits, Brazil, company share by value (%), 2008?09 25
Table 14: First aid kits, Brazil, value by company (BRLm), 2008?09 25
Table 15: First aid kits, Brazil, distribution channels by value (%), 2008?09 26
Table 16: First aid kits, Brazil, value by distribution channel (BRLm), 2008?09 26
Table 17: First aid kits, Russia, value (RUBm), 2004?09 28
Table 18: First aid kits, Russia, value forecast (RUBm), 2009?14 29
Table 19: First aid kits, Russia, value ($m), 2004?09 30
Table 20: First aid kits, Russia, value forecast ($m), 2009?14 30
Table 21: First aid kits, Russia, brand share by value (%), 2008?09 31
Table 22: First aid kits, Russia, value by brand (RUBm), 2008?09 31
Table 23: First aid kits, Russia, company share by value (%), 2008?09 33
Table 24: First aid kits, Russia, value by company (RUBm), 2008?09 33
Table 25: First aid kits, Russia, distribution channels by value (%), 2008?09 34
Table 26: First aid kits, Russia, value by distribution channel (RUBm), 2008?09 34
Table 27: First aid kits, India, value (INRm), 2004?09 36
Table 28: First aid kits, India, value forecast (INRm), 2009?14 37
Table 29: First aid kits, India, value ($m), 2004?09 38
Table 30: First aid kits, India, value forecast ($m), 2009?14 38
Table 31: First aid kits, India, brand share by value (%), 2008?09 39
Table 32: First aid kits, India, value by brand (INRm), 2008?09 39
Table 33: First aid kits, India, company share by value (%), 2008?09 40
Table 34: First aid kits, India, value by company (INRm), 2008?09 40
Table 35: First aid kits, India, distribution channels by value (%), 2008?09 41
Table 36: First aid kits, India, value by distribution channel (INRm), 2008?09 41
Table 37: First aid kits, China, value (CNYm), 2004?09 43
Table 38: First aid kits, China, value forecast (CNYm), 2009?14 44
Table 39: First aid kits, China, value ($m), 2004?09 45
Table 40: First aid kits, China, value forecast ($m), 2009?14 45
Table 41: First aid kits, China, brand share by value (%), 2008?09 46
Table 42: First aid kits, China, value by brand (CNYm), 2008?09 46
Table 43: First aid kits, China, company share by value (%), 2008?09 48
Table 44: First aid kits, China, value by company (CNYm), 2008?09 48
Table 45: First aid kits, China, distribution channels by value (%), 2008?09 49
Table 46: First aid kits, China, value by distribution channel (CNYm), 2008?09 49
Table 47: Brazil first aid kits new product launches reports, by company, 2009 51
Table 48: Brazil first aid kits new product launches SKUs, by company, 2009 51
Table 49: Brazil first aid kits new product launches (reports), by flavor and fragrances, 2009 52
Table 50: Brazil first aid kits new product launches (reports), by ingredients, 2009 52
Table 51: Brazil first aid kits new product launches (reports), by package tags or claims, 2009 53
Table 52: Brazil first aid kits new product launches - recent launches (2009) 53
Table 53: China first aid kits new product launches reports, by company (top five companies), 2009 54
Table 54: China first aid kits new product launches SKUs, by company (top five companies), 2009 54
Table 55: China first aid kits new product launches (reports), by flavor and fragrances, 2009 55
Table 56: China first aid kits new product launches (reports), by ingredients, 2009 55
Table 57: China first aid kits new product launches (reports), by package tags or claims, 2009 56
Table 58: China first aid kits new product launches - recent five launches (2009) 56
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