TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company and brand share analysis 10
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: First aid kits, US, value ($m), 2004?14 9
Figure 2: First aid kits, US, company share by value (%), 2008?09 11
Figure 3: First aid kits, US, distribution channels by value (%), 2008?09 14
Figure 4: Annual data review process 21
LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, US, value ($m), 2004?09 8
Table 4: First aid kits, US, value forecast ($m), 2009?14 9
Table 5: First aid kits, US, brand share by value (%), 2008?09 10
Table 6: First aid kits, US, value by brand ($m), 2008?09 10
Table 7: First aid kits, US, company share by value (%), 2008?09 12
Table 8: First aid kits, US, value by company ($m), 2008?09 12
Table 9: First aid kits, US, distribution channels by value (%), 2008?09 13
Table 10: First aid kits, US, value by distribution channel ($m), 2008?09 13
Table 11: US population, by age group, 2004?09 (millions) 15
Table 12: US population forecast, by age group, 2009?14 (millions) 16
Table 13: US population, by gender, 2004?09 (millions) 16
Table 14: US population forecast, by gender, 2009?14 (millions) 17
Table 15: US nominal GDP, 2004?09 ($bn, nominal prices) 17
Table 16: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 17
Table 17: US real GDP, 2004?09 ($bn, 2000 prices) 18
Table 18: US real GDP forecast, 2009?14 ($bn, 2000 prices) 18
Table 19: US consumer price index, 2004?09 (2000=100) 19
Table 20: US consumer price index, 2009?14 (2000=100) 19
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