First Aid Kits Market in Argentina to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the First Aid Kits Market in Argentina (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The first aid kits category was valued at ARS19.9m ($6.3m) in 2009, representing a CAGR of 6.5% since 2004.

By the end of 2014, the first aid kits category will be worth ARS25.4m ($8.1m), with an expected CAGR of 5.1% between 2009 and 2014.

Johnson & Johnson is the market leader with a 44.9% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the First Aid Kits Market in Argentina (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (Argentine Peso), 2004?09 8
Value analysis (Argentine Peso), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 13
Chapter 4 Macroeconomic Profile 15
Macroeconomic Indicators 15
Chapter 5 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24

LIST OF FIGURES
Figure 1: First aid kits, Argentina, value (ARSm), 2004?14 9
Figure 2: First aid kits, Argentina, distribution channels by value (%), 2008?09 14
Figure 3: Annual data review process 21

LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, Argentina, value (ARSm), 2004?09 8
Table 4: First aid kits, Argentina, value forecast (ARSm), 2009?14 9
Table 5: First aid kits, Argentina, value ($m), 2004?09 10
Table 6: First aid kits, Argentina, value forecast ($m), 2009?14 10
Table 7: First aid kits, Argentina, brand share by value (%), 2008?09 11
Table 8: First aid kits, Argentina, value by brand (ARSm), 2008?09 11
Table 9: First aid kits, Argentina, company share by value (%), 2008?09 12
Table 10: First aid kits, Argentina, value by company (ARSm), 2008?09 12
Table 11: First aid kits, Argentina, distribution channels by value (%), 2008?09 13
Table 12: First aid kits, Argentina, value by distribution channel (ARSm), 2008?09 13
Table 13: Argentina population, by age group, 2004?09 (millions) 15
Table 14: Argentina population forecast, by age group, 2009?14 (millions) 16
Table 15: Argentina population, by gender, 2004?09 (millions) 16
Table 16: Argentina population forecast, by gender, 2009?14 (millions) 17
Table 17: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 17
Table 18: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 17
Table 19: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 18
Table 20: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 18
Table 21: Argentina real GDP, 2004?09 ($bn, 2000 prices) 18
Table 22: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 19
Table 23: Argentina consumer price index, 2004?09 (2000=100) 19
Table 24: Argentina consumer price index, 2009?14 (2000=100) 19


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