First Aid Kits Market in Bulgaria to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the First Aid Kits Market in Bulgaria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The first aid kits category was valued at BGN10.7m ($8m) in 2009, representing a CAGR of 5.4% since 2004.

By the end of 2014, the first aid kits category will be worth BGN13.4m ($10m), with an expected CAGR of 4.5% between 2009 and 2014.

Johnson & Johnson is the market leader with a 22.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the First Aid Kits Market in Bulgaria (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (Bulgarian Lev), 2004?09 8
Value analysis (Bulgarian Lev), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: First aid kits, Bulgaria, value (BGNm), 2004?14 9
Figure 2: First aid kits, Bulgaria, company share by value (%), 2008?09 12
Figure 3: First aid kits, Bulgaria, distribution channels by value (%), 2008?09 15
Figure 4: Annual data review process 22

LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, Bulgaria, value (BGNm), 2004?09 8
Table 4: First aid kits, Bulgaria, value forecast (BGNm), 2009?14 9
Table 5: First aid kits, Bulgaria, value ($m), 2004?09 10
Table 6: First aid kits, Bulgaria, value forecast ($m), 2009?14 10
Table 7: First aid kits, Bulgaria, brand share by value (%), 2008?09 11
Table 8: First aid kits, Bulgaria, value by brand (BGNm), 2008?09 11
Table 9: First aid kits, Bulgaria, company share by value (%), 2008?09 13
Table 10: First aid kits, Bulgaria, value by company (BGNm), 2008?09 13
Table 11: First aid kits, Bulgaria, distribution channels by value (%), 2008?09 14
Table 12: First aid kits, Bulgaria, value by distribution channel (BGNm), 2008?09 14
Table 13: Bulgaria population, by age group, 2004?09 (millions) 16
Table 14: Bulgaria population forecast, by age group, 2009?14 (millions) 17
Table 15: Bulgaria population, by gender, 2004?09 (millions) 17
Table 16: Bulgaria population forecast, by gender, 2009?14 (millions) 18
Table 17: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 18
Table 18: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 18
Table 19: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 19
Table 20: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 19
Table 21: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 19
Table 22: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 23: Bulgaria consumer price index, 2004?09 (2000=100) 20
Table 24: Bulgaria consumer price index, 2009?14 (2000=100) 20


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