TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (Chinese Yuan Renminbi), 2004?09 8
Value analysis (Chinese Yuan Renminbi), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25
LIST OF FIGURES
Figure 1: First aid kits, China, value (CNYm), 2004?14 9
Figure 2: First aid kits, China, company share by value (%), 2008?09 12
Figure 3: First aid kits, China, distribution channels by value (%), 2008?09 15
Figure 4: Annual data review process 22
LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, China, value (CNYm), 2004?09 8
Table 4: First aid kits, China, value forecast (CNYm), 2009?14 9
Table 5: First aid kits, China, value ($m), 2004?09 10
Table 6: First aid kits, China, value forecast ($m), 2009?14 10
Table 7: First aid kits, China, brand share by value (%), 2008?09 11
Table 8: First aid kits, China, value by brand (CNYm), 2008?09 11
Table 9: First aid kits, China, company share by value (%), 2008?09 13
Table 10: First aid kits, China, value by company (CNYm), 2008?09 13
Table 11: First aid kits, China, distribution channels by value (%), 2008?09 14
Table 12: First aid kits, China, value by distribution channel (CNYm), 2008?09 14
Table 13: China population, by age group, 2004?09 (millions) 16
Table 14: China population forecast, by age group, 2009?14 (millions) 17
Table 15: China population, by gender, 2004?09 (millions) 17
Table 16: China population forecast, by gender, 2009?14 (millions) 18
Table 17: China nominal GDP, 2004?09 (CNYbn, nominal prices) 18
Table 18: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 18
Table 19: China real GDP, 2004?09 (CNYbn, 2000 prices) 19
Table 20: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 19
Table 21: China real GDP, 2004?09 ($bn, 2000 prices) 19
Table 22: China real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 23: China consumer price index, 2004?09 (2000=100) 20
Table 24: China consumer price index, 2009?14 (2000=100) 20
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