First Aid Kits Market in Greece to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the First Aid Kits Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The first aid kits category was valued at €14.9m ($21.8m) in 2009, representing a CAGR of 4.3% since 2004.

By the end of 2014, the first aid kits category will be worth €17.3m ($25.4m), with an expected CAGR of 3.1% between 2009 and 2014.

Johnson & Johnson is the market leader with a 33.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the First Aid Kits Market in Greece (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (Euro), 2004?09 8
Value analysis (Euro), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 12
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic Indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26

LIST OF FIGURES
Figure 1: First aid kits, Greece, value (€m), 2004?14 10
Figure 2: First aid kits, Greece, company share by value (%), 2008?09 13
Figure 3: First aid kits, Greece, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 23

LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, Greece, value (€m), 2004?09 8
Table 4: First aid kits, Greece, value forecast (€m), 2009?14 9
Table 5: First aid kits, Greece, value ($m), 2004?09 11
Table 6: First aid kits, Greece, value forecast ($m), 2009?14 11
Table 7: First aid kits, Greece, brand share by value (%), 2008?09 12
Table 8: First aid kits, Greece, value by brand (€m), 2008?09 12
Table 9: First aid kits, Greece, company share by value (%), 2008?09 14
Table 10: First aid kits, Greece, value by company (€m), 2008?09 14
Table 11: First aid kits, Greece, distribution channels by value (%), 2008?09 15
Table 12: First aid kits, Greece, value by distribution channel (€m), 2008?09 15
Table 13: Greece population, by age group, 2004?09 (millions) 17
Table 14: Greece population forecast, by age group, 2009?14 (millions) 18
Table 15: Greece population, by gender, 2004?09 (millions) 18
Table 16: Greece population forecast, by gender, 2009?14 (millions) 19
Table 17: Greece nominal GDP, 2004?09 (€bn, nominal prices) 19
Table 18: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 19
Table 19: Greece real GDP, 2004?09 (€bn, 2000 prices) 20
Table 20: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 20
Table 21: Greece real GDP, 2004?09 ($bn, 2000 prices) 20
Table 22: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 23: Greece consumer price index, 2004?09 (2000=100) 21
Table 24: Greece consumer price index, 2009?14 (2000=100) 21


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