TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: first aid kits 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: First Aid Kits 8
Value analysis (Malaysian Ringgit), 2004?09 8
Value analysis (Malaysian Ringgit), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25
LIST OF FIGURES
Figure 1: First aid kits, Malaysia, value (MYRm), 2004?14 9
Figure 2: First aid kits, Malaysia, company share by value (%), 2008?09 12
Figure 3: First aid kits, Malaysia, distribution channels by value (%), 2008?09 15
Figure 4: Annual data review process 22
LIST OF TABLES
Table 1: First aid kits category definitions 3
Table 2: First aid kits distribution channels 4
Table 3: First aid kits, Malaysia, value (MYRm), 2004?09 8
Table 4: First aid kits, Malaysia, value forecast (MYRm), 2009?14 9
Table 5: First aid kits, Malaysia, value ($m), 2004?09 10
Table 6: First aid kits, Malaysia, value forecast ($m), 2009?14 10
Table 7: First aid kits, Malaysia, brand share by value (%), 2008?09 11
Table 8: First aid kits, Malaysia, value by brand (MYRm), 2008?09 11
Table 9: First aid kits, Malaysia, company share by value (%), 2008?09 13
Table 10: First aid kits, Malaysia, value by company (MYRm), 2008?09 13
Table 11: First aid kits, Malaysia, distribution channels by value (%), 2008?09 14
Table 12: First aid kits, Malaysia, value by distribution channel (MYRm), 2008?09 14
Table 13: Malaysia population, by age group, 2004?09 (millions) 16
Table 14: Malaysia population forecast, by age group, 2009?14 (millions) 17
Table 15: Malaysia population, by gender, 2004?09 (millions) 17
Table 16: Malaysia population forecast, by gender, 2009?14 (millions) 18
Table 17: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 18
Table 18: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 18
Table 19: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 19
Table 20: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 19
Table 21: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 19
Table 22: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 23: Malaysia consumer price index, 2004?09 (2000=100) 20
Table 24: Malaysia consumer price index, 2009?14 (2000=100) 20
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