TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 definition 3
Chapter 3 Category Analysis: FABs 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: FABs, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: FABs, Argentina, volume by segment (liters, million), 2004?14 14
Figure 3: FABs, Argentina, company share by volume (%), 2008?09 16
Figure 4: FABs, Argentina, distribution channels by volume (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, Argentina, value by segment (ARSm), 2004?09 9
Table 4: FABs, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: FABs, Argentina, value by segment ($m), 2004?09 12
Table 6: FABs, Argentina, value forecast by segment ($m), 2009?14 12
Table 7: FABs, Argentina, volume by segment (liters, million), 2004?09 13
Table 8: FABs, Argentina, volume forecast by segment (liters, million), 2009?14 14
Table 9: FABs, Argentina, brand share by volume (%), 2008?09 15
Table 10: FABs, Argentina, volume by brand (liters, million), 2008?09 15
Table 11: FABs, Argentina, company share by volume (%), 2008?09 17
Table 12: FABs, Argentina, volume by company (liters, million), 2008?09 17
Table 13: FABs, Argentina, distribution channels by volume (%), 2008?09 18
Table 14: FABs, Argentina, volume by distribution channel (liters, million), 2008?09 18
Table 15: FABs, Argentina, expenditure per capita (ARS), 2004?09 20
Table 16: FABs, Argentina, forecast expenditure per capita (ARS), 2009?14 20
Table 17: FABs, Argentina, expenditure per capita ($), 2004?09 21
Table 18: FABs, Argentina, forecast expenditure per capita ($), 2009?14 21
Table 19: FABs, Argentina, consumption per capita (liters), 2004?09 22
Table 20: FABs, Argentina, forecast consumption per capita (liters), 2009?14 22
Table 21: Argentina population, by age group, 2004?09 (millions) 23
Table 22: Argentina population forecast, by age group, 2009?14 (millions) 24
Table 23: Argentina population, by gender, 2004?09 (millions) 24
Table 24: Argentina population forecast, by gender, 2009?14 (millions) 25
Table 25: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 25
Table 26: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 25
Table 27: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 26
Table 28: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 26
Table 29: Argentina real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Argentina consumer price index, 2004?09 (2000=100) 27
Table 32: Argentina consumer price index, 2009?14 (2000=100) 27
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