TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 definition 3
Chapter 3 Category Analysis: FABs 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: FABs, Finland, value by segment (€m), 2004?14 11
Figure 2: FABs, Finland, category growth comparison, by value, 2004?14 13
Figure 3: FABs, Finland, volume by segment (liters, million), 2004?14 16
Figure 4: FABs, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: FABs, Finland, company share by volume (%), 2008?09 18
Figure 6: FABs, Finland, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, Finland, value by segment (€m), 2004?09 9
Table 4: FABs, Finland, value forecast by segment (€m), 2009?14 10
Table 5: FABs, Finland, value by segment ($m), 2004?09 12
Table 6: FABs, Finland, value forecast by segment ($m), 2009?14 12
Table 7: FABs, Finland, volume by segment (liters, million), 2004?09 14
Table 8: FABs, Finland, volume forecast by segment (liters, million), 2009?14 15
Table 9: FABs, Finland, brand share by volume (%), 2008?09 17
Table 10: FABs, Finland, volume by brand (liters, million), 2008?09 17
Table 11: FABs, Finland, company share by volume (%), 2008?09 19
Table 12: FABs, Finland, volume by company (liters, million), 2008?09 19
Table 13: FABs, Finland, distribution channels by volume (%), 2008?09 20
Table 14: FABs, Finland, volume by distribution channel (liters, million), 2008?09 20
Table 15: FABs, Finland, expenditure per capita (€), 2004?09 22
Table 16: FABs, Finland, forecast expenditure per capita (€), 2009?14 22
Table 17: FABs, Finland, expenditure per capita ($), 2004?09 23
Table 18: FABs, Finland, forecast expenditure per capita ($), 2009?14 23
Table 19: FABs, Finland, consumption per capita (liters), 2004?09 24
Table 20: FABs, Finland, forecast consumption per capita (liters), 2009?14 24
Table 21: Finland population, by age group, 2004?09 (millions) 25
Table 22: Finland population forecast, by age group, 2009?14 (millions) 26
Table 23: Finland population, by gender, 2004?09 (millions) 26
Table 24: Finland population forecast, by gender, 2009?14 (millions) 27
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 27
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 27
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 28
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 28
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Finland consumer price index, 2004?09 (2000=100) 29
Table 32: Finland consumer price index, 2009?14 (2000=100) 29
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