TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: FABs 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: FABs, Japan, value by segment (JPYm), 2004?14 11
Figure 2: FABs, Japan, volume by segment (liters, million), 2004?14 15
Figure 3: FABs, Japan, company share by volume (%), 2008?09 17
Figure 4: FABs, Japan, distribution channels by volume (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, Japan, value by segment (JPYm), 2004?09 9
Table 4: FABs, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: FABs, Japan, value by segment ($m), 2004?09 12
Table 6: FABs, Japan, value forecast by segment ($m), 2009?14 12
Table 7: FABs, Japan, volume by segment (liters, million), 2004?09 13
Table 8: FABs, Japan, volume forecast by segment (liters, million), 2009?14 14
Table 9: FABs, Japan, brand share by volume (%), 2008?09 16
Table 10: FABs, Japan, volume by brand (liters, million), 2008?09 16
Table 11: FABs, Japan, company share by volume (%), 2008?09 18
Table 12: FABs, Japan, volume by company (liters, million), 2008?09 18
Table 13: FABs, Japan, distribution channels by volume (%), 2008?09 19
Table 14: FABs, Japan, volume by distribution channel (liters, million), 2008?09 19
Table 15: FABs, Japan, expenditure per capita (JPY), 2004?09 21
Table 16: FABs, Japan, forecast expenditure per capita (JPY), 2009?14 21
Table 17: FABs, Japan, expenditure per capita ($), 2004?09 22
Table 18: FABs, Japan, forecast expenditure per capita ($), 2009?14 22
Table 19: FABs, Japan, consumption per capita (liters), 2004?09 23
Table 20: FABs, Japan, forecast consumption per capita (liters), 2009?14 23
Table 21: Japan population, by age group, 2004?09 (millions) 24
Table 22: Japan population forecast, by age group, 2009?14 (millions) 25
Table 23: Japan population, by gender, 2004?09 (millions) 25
Table 24: Japan population forecast, by gender, 2009?14 (millions) 26
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 26
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 26
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 27
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 27
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Japan consumer price index, 2004?09 (2000=100) 28
Table 32: Japan consumer price index, 2009?14 (2000=100) 28
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