TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: FABs 9
Value analysis (New Zealand Dollar), 2004?09 9
Value analysis (New Zealand Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: FABs, New Zealand, value by segment (NZ$m), 2004?14 11
Figure 2: FABs, New Zealand, category growth comparison, by value, 2004?14 13
Figure 3: FABs, New Zealand, volume by segment (liters, million), 2004?14 16
Figure 4: FABs, New Zealand, category growth comparison, by volume, 2004?14 16
Figure 5: FABs, New Zealand, company share by volume (%), 2008?09 18
Figure 6: FABs, New Zealand, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, New Zealand, value by segment (NZ$m), 2004?09 9
Table 4: FABs, New Zealand, value forecast by segment (NZ$m), 2009?14 10
Table 5: FABs, New Zealand, value by segment ($m), 2004?09 12
Table 6: FABs, New Zealand, value forecast by segment ($m), 2009?14 12
Table 7: FABs, New Zealand, volume by segment (liters, million), 2004?09 14
Table 8: FABs, New Zealand, volume forecast by segment (liters, million), 2009?14 15
Table 9: FABs, New Zealand, brand share by volume (%), 2008?09 17
Table 10: FABs, New Zealand, volume by brand (liters, million), 2008?09 17
Table 11: FABs, New Zealand, company share by volume (%), 2008?09 19
Table 12: FABs, New Zealand, volume by company (liters, million), 2008?09 19
Table 13: FABs, New Zealand, distribution channels by volume (%), 2008?09 20
Table 14: FABs, New Zealand, volume by distribution channel (liters, million), 2008?09 20
Table 15: FABs, New Zealand, expenditure per capita (NZ$), 2004?09 22
Table 16: FABs, New Zealand, forecast expenditure per capita (NZ$), 2009?14 22
Table 17: FABs, New Zealand, expenditure per capita ($), 2004?09 23
Table 18: FABs, New Zealand, forecast expenditure per capita ($), 2009?14 23
Table 19: FABs, New Zealand, consumption per capita (liters), 2004?09 24
Table 20: FABs, New Zealand, forecast consumption per capita (liters), 2009?14 24
Table 21: New Zealand population, by age group, 2004?09 (millions) 25
Table 22: New Zealand population forecast, by age group, 2009?14 (millions) 26
Table 23: New Zealand population, by gender, 2004?09 (millions) 26
Table 24: New Zealand population forecast, by gender, 2009?14 (millions) 27
Table 25: New Zealand nominal GDP, 2004?09 (NZ$bn, nominal prices) 27
Table 26: New Zealand nominal GDP forecast, 2009?14 (NZ$bn, nominal prices) 27
Table 27: New Zealand real GDP, 2004?09 (NZ$bn, 2000 prices) 28
Table 28: New Zealand real GDP forecast, 2009?14 (NZ$bn, 2000 prices) 28
Table 29: New Zealand real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: New Zealand real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: New Zealand consumer price index, 2004?09 (2000=100) 29
Table 32: New Zealand consumer price index, 2009?14 (2000=100) 29
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