Food, Beverages, and Tobacco: Hungary Industry Guide

Datamonitor's Food, Beverages, and Tobacco: Hungary Industry Guide is an essential resource for top-level data and analysis covering the Hungary Food, Beverages, and Tobacco industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

Highlights

* The Hungarian agricultural products market generated total revenues of $4.8 billion in 2008, representing a compound annual growth rate (CAGR) of 6.2% for the period spanning 2004-2008.

* The Hungarian alcoholic drinks market generated total revenues of $7.06 billion in 2008, representing a compound annual growth rate (CAGR) of 0.4% for the period spanning 2004-2008.

* The Hungarian beer market generated total revenues of $2.1 billion in 2008, representing a compound annual rate of change (CARC) of -0.1% for the period spanning 2004-2008.

* The Hungarian confectionery market generated total revenues of $559.8 million in 2008, representing a compound annual growth rate (CAGR) of 5.3% for the period spanning 2004-2008.

* The Hungarian dairy market generated total revenues of $1.6 billion in 2008, representing a compound annual growth rate (CAGR) of 5.5% for the period spanning 2004-2008.

* The Hungarian hot drinks market generated total revenues of $205 million in 2008, representing a compound annual growth rate (CAGR) of 4.3% for the period spanning 2004-2008.

* The Hungarian savory snacks market generated total revenues of $159.9 million in 2008, representing a compound annual growth rate (CAGR) of 7.1% for the period spanning 2004-2008.

* The Hungarian soft drinks market generated total revenues of $1.4 billion in 2008, representing a compound annual growth rate (CAGR) of 2.5% for the period spanning 2004-2008.

* The Hungarian spirits market generated total revenues of $1.3 billion in 2008, representing a compound annual growth rate (CAGR) of 1.7% for the period spanning 2004-2008.

* The Hungarian tobacco market generated total revenues of $2 billion in 2008, representing a compound annual rate of change (CARC) of -0.1% for the period spanning 2004-2008.

* The Hungarian wine market generated total revenues of $3.7 billion in 2008, representing a compound annual growth rate (CAGR) of 0.2% for the period spanning 2004-2008.


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Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 AGRICULTURAL PRODUCTS IN HUNGARY 20
1.1 Market Overview 20
1.2 Market Value 22
1.3 Market Volume 23
1.4 Market Segmentation I 24
1.5 Market Segmentation II 25
1.6 Five Forces Analysis 26
1.7 Market Forecasts 32
CHAPTER 2 ALCOHOLIC DRINKS IN HUNGARY 34
2.1 Market Overview 34
2.2 Market Value 36
2.3 Market Volume 37
2.4 Market Segmentation I 38
2.5 Market Segmentation II 39
2.6 Market Share 40
2.7 Five Forces Analysis 41
2.8 Distribution 49
2.9 Market Forecasts 50
CHAPTER 3 BEER IN HUNGARY 52
3.1 Market Overview 52
3.2 Market Value 54
3.3 Market Volume 55
3.4 Market Segmentation I 56
3.5 Market Segmentation II 57
3.6 Market Share 58
3.7 Five Forces Analysis 59
3.8 Distribution 66
3.9 Market Forecasts 67
CHAPTER 4 CONFECTIONERY IN HUNGARY 69
4.1 Market Overview 69
4.2 Market Value 71
4.3 Market Volume 72
4.4 Market Segmentation I 73
4.5 Market Segmentation II 74
4.6 Market Share 75
4.7 Five Forces Analysis 76
4.8 Distribution 85
4.9 Market Forecasts 86
CHAPTER 5 DAIRY IN HUNGARY 88
5.1 Market Overview 88
5.2 Market Value 90
5.3 Market Segmentation I 91
5.4 Market Segmentation II 92
5.5 Market Share 93
5.6 Five Forces Analysis 94
5.7 Distribution 100
5.8 Market Forecasts 101
CHAPTER 6 HOT DRINKS IN HUNGARY 102
6.1 Market Overview 102
6.2 Market Value 104
6.3 Market Volume 105
6.4 Market Segmentation I 106
6.5 Market Segmentation II 107
6.6 Market Share 108
6.7 Five Forces Analysis 109
6.8 Distribution 115
6.9 Market Forecasts 116
CHAPTER 7 SAVORY SNACKS IN HUNGARY 118
7.1 Market Overview 118
7.2 Market Value 120
7.3 Market Volume 121
7.4 Market Segmentation I 122
7.5 Market Segmentation II 123
7.6 Market Share 124
7.7 Five Forces Analysis 125
7.8 Distribution 131
7.9 Market Forecasts 132
CHAPTER 8 SOFT DRINKS IN HUNGARY 134
8.1 Market Overview 134
8.2 Market Value 136
8.3 Market Volume 137
8.4 Market Segmentation I 138
8.5 Market Segmentation II 139
8.6 Market Share 140
8.7 Five Forces Analysis 141
8.8 Distribution 149
8.9 Market Forecasts 150
CHAPTER 9 SPIRITS IN HUNGARY 152
9.1 Market Overview 152
9.2 Market Value 154
9.3 Market Volume 155
9.4 Market Segmentation I 156
9.5 Market Segmentation II 157
9.6 Market Share 158
9.7 Five Forces Analysis 159
9.8 Distribution 167
9.9 Market Forecasts 168
CHAPTER 10 TOBACCO IN HUNGARY 170
10.1 Market Overview 170
10.2 Market Value 172
10.3 Market Segmentation I 173
10.4 Market Segmentation II 174
10.5 Market Share 175
10.6 Five Forces Analysis 176
10.7 Distribution 182
10.8 Market Forecasts 183
CHAPTER 11 WINE IN HUNGARY 184
11.1 Market Overview 184
11.2 Market Value 186
11.3 Market Volume 187
11.4 Market Segmentation I 188
11.5 Market Segmentation II 189
11.6 Market Share 190
11.7 Five Forces Analysis 191
11.8 Distribution 197
11.9 Market Forecasts 198
CHAPTER 12 MACROECONOMIC INDICATORS 200
CHAPTER 13 APPENDIX 202
13.1 Data Research Methodology 202


LIST OF TABLES
Table 1: Hungary Agricultural Products Market Value: $ billion, 2004-2008 22
Table 2: Hungary Agricultural Products Market Volume: Tonnes thousand, 2004-2008 23
Table 3: Hungary Agricultural Products Market Segmentation I: % Share, by Value, 2008 24
Table 4: Hungary Agricultural Products Market Segmentation II: % Share, by Value, 2008 25
Table 5: Hungary Agricultural Products Market Value Forecast: $ billion, 2008-2013 32
Table 6: Hungary Agricultural Products Market Volume Forecast: Tonnes thousand, 2008-2013 33
Table 7: Hungary Alcoholic Drinks Market Value: $ million, 2004-2008 36
Table 8: Hungary Alcoholic Drinks Market Volume: Liters million, 2004-2008 37
Table 9: Hungary Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 38
Table 10: Hungary Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 39
Table 11: Hungary Alcoholic Drinks Market Share: % Share, by Volume, 2008 40
Table 12: Hungary Alcoholic Drinks Distribution: % Share, by Volume, 2008 49
Table 13: Hungary Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 50
Table 14: Hungary Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 51
Table 15: Hungary Beer Market Value: $ million, 2004-2008 54
Table 16: Hungary Beer Market Volume: Liters million, 2004-2008 55
Table 17: Hungary Beer Market Segmentation I: % Share, by Value, 2008 56
Table 18: Hungary Beer Market Segmentation II: % Share, by Value, 2008 57
Table 19: Hungary Beer Market Share: % Share, by Volume, 2008 58
Table 20: Hungary Beer Distribution: % Share, by Volume, 2008 66
Table 21: Hungary Beer Market Value Forecast: $ million, 2008-2013 67
Table 22: Hungary Beer Market Volume Forecast: Liters million, 2008-2013 68
Table 23: Hungary Confectionery Market Value: $ million, 2004-2008 71
Table 24: Hungary Confectionery Market Volume: Kilograms million, 2004-2008 72
Table 25: Hungary Confectionery Market Segmentation I: % Share, by Value, 2008 73
Table 26: Hungary Confectionery Market Segmentation II: % Share, by Value, 2008 74
Table 27: Hungary Confectionery Market Share: % Share, by Value, 2008 75
Table 28: Hungary Confectionery Distribution: % Share, by Value, 2008 85
Table 29: Hungary Confectionery Market Value Forecast: $ million, 2008-2013 86
Table 30: Hungary Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Table 31: Hungary Dairy Market Value: $ billion, 2004-2008 90
Table 32: Hungary Dairy Market Segmentation I: % Share, by Value, 2008 91
Table 33: Hungary Dairy Market Segmentation II: % Share, by Value, 2008 92
Table 34: Hungary Dairy Market Share: % Share, by Value, 2008 93
Table 35: Hungary Dairy Distribution: % Share, by Value, 2008 100
Table 36: Hungary Dairy Market Value Forecast: $ billion, 2008-2013 101
Table 37: Hungary Hot Drinks Market Value: $ million, 2004-2008 104
Table 38: Hungary Hot Drinks Market Volume: Kilograms million, 2004-2008 105
Table 39: Hungary Hot Drinks Market Segmentation I: % Share, by Value, 2008 106
Table 40: Hungary Hot Drinks Market Segmentation II: % Share, by Value, 2008 107
Table 41: Hungary Hot Drinks Market Share: % Share, by Volume, 2008 108
Table 42: Hungary Hot Drinks Distribution: % Share, by Volume, 2008 115
Table 43: Hungary Hot Drinks Market Value Forecast: $ million, 2008-2013 116
Table 44: Hungary Hot Drinks Market Volume Forecast: Kilograms million, 2008-2013 117
Table 45: Hungary Savory Snacks Market Value: $ million, 2004-2008 120
Table 46: Hungary Savory Snacks Market Volume: Kilograms million, 2004-2008 121
Table 47: Hungary Savory Snacks Market Segmentation I: % Share, by Value, 2008 122
Table 48: Hungary Savory Snacks Market Segmentation II: % Share, by Value, 2008 123
Table 49: Hungary Savory Snacks Market Share: % Share, by Value, 2008 124
Table 50: Hungary Savory Snacks Distribution: % Share, by Value, 2008 131
Table 51: Hungary Savory Snacks Market Value Forecast: $ million, 2008-2013 132
Table 52: Hungary Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 133
Table 53: Hungary Soft Drinks Market Value: $ million, 2004-2008 136
Table 54: Hungary Soft Drinks Market Volume: Liters billion, 2004-2008 137
Table 55: Hungary Soft Drinks Market Segmentation I: % Share, by Value, 2008 138
Table 56: Hungary Soft Drinks Market Segmentation II: % Share, by Value, 2008 139
Table 57: Hungary Soft Drinks Market Share: % Share, by Volume, 2008 140
Table 58: Hungary Soft Drinks Distribution: % Share, by Volume, 2008 149
Table 59: Hungary Soft Drinks Market Value Forecast: $ million, 2008-2013 150
Table 60: Hungary Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 151
Table 61: Hungary Spirits Market Value: $ million, 2004-2008 154
Table 62: Hungary Spirits Market Volume: Liters million, 2004-2008 155
Table 63: Hungary Spirits Market Segmentation I: % Share, by Value, 2008 156
Table 64: Hungary Spirits Market Segmentation II: % Share, by Value, 2008 157
Table 65: Hungary Spirits Market Share: % Share, by Volume, 2008 158
Table 66: Hungary Spirits Distribution: % Share, by Volume, 2008 167
Table 67: Hungary Spirits Market Value Forecast: $ million, 2008-2013 168
Table 68: Hungary Spirits Market Volume Forecast: Liters million, 2008-2013 169
Table 69: Hungary Tobacco Market Value: $ million, 2004-2008 172
Table 70: Hungary Tobacco Market Segmentation I: % Share, by Value, 2008 173
Table 71: Hungary Tobacco Market Segmentation II: % Share, by Value, 2008 174
Table 72: Hungary Tobacco Market Share: % Share, by Value, 2008 175
Table 73: Hungary Tobacco Distribution: % Share, by Value, 2008 182
Table 74: Hungary Tobacco Market Value Forecast: $ million, 2008-2013 183
Table 75: Hungary Wine Market Value: $ million, 2004-2008 186
Table 76: Hungary Wine Market Volume: Liters million, 2004-2008 187
Table 77: Hungary Wine Market Segmentation I: % Share, by Value, 2008 188
Table 78: Hungary Wine Market Segmentation II: % Share, by Value, 2008 189
Table 79: Hungary Wine Market Share: % Share, by Volume, 2008 190
Table 80: Hungary Wine Distribution: % Share, by Volume, 2008 197
Table 81: Hungary Wine Market Value Forecast: $ million, 2008-2013 198
Table 82: Hungary Wine Market Volume Forecast: Liters million, 2008-2013 199
Table 83: Hungary Size of Population (million) , 2004-2008 200
Table 84: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008 200
Table 85: Hungary Inflation, 2004-2008 201
Table 86: Hungary Exchange Rate, 2004-2008 201

LIST OF FIGURES
Figure 1: Hungary Agricultural Products Market Value: $ billion, 2004-2008 22
Figure 2: Hungary Agricultural Products Market Volume: Tonnes thousand, 2004-2008 23
Figure 3: Hungary Agricultural Products Market Segmentation I: % Share, by Value, 2008 24
Figure 4: Hungary Agricultural Products Market Segmentation II: % Share, by Value, 2008 25
Figure 5: Forces Driving Competition in the Agricultural Products Market in Hungary, 2008 26
Figure 6: Drivers of Buyer Power in the Agricultural Products Market in Hungary, 2008 27
Figure 7: Drivers of Supplier Power in the Agricultural Products Market in Hungary, 2008 28
Figure 8: Factors Influencing the Likelihood of New Entrants in the Agricultural Products Market in Hungary, 2008 29
Figure 9: Factors Influencing the Threat of Substitutes in the Agricultural Products Market in Hungary, 2008 30
Figure 10: Drivers of Degree of Rivalry in the Agricultural Products Market in Hungary, 2008 31
Figure 11: Hungary Agricultural Products Market Value Forecast: $ billion, 2008-2013 32
Figure 12: Hungary Agricultural Products Market Volume Forecast: Tonnes thousand, 2008-2013 33
Figure 13: Hungary Alcoholic Drinks Market Value: $ million, 2004-2008 36
Figure 14: Hungary Alcoholic Drinks Market Volume: Liters million, 2004-2008 37
Figure 15: Hungary Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 38
Figure 16: Hungary Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 39
Figure 17: Hungary Alcoholic Drinks Market Share: % Share, by Volume, 2008 40
Figure 18: Forces Driving Competition in the Alcoholic Drinks Market in Hungary, 2008 41
Figure 19: Drivers of Buyer Power in the Alcoholic Drinks Market in Hungary, 2008 43
Figure 20: Drivers of Supplier Power in the Alcoholic Drinks Market in Hungary, 2008 45
Figure 21: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Hungary, 2008 46
Figure 22: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Hungary, 2008 47
Figure 23: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Hungary, 2008 48
Figure 24: Hungary Alcoholic Drinks Distribution: % Share, by Volume, 2008 49
Figure 25: Hungary Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 50
Figure 26: Hungary Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 51
Figure 27: Hungary Beer Market Value: $ million, 2004-2008 54
Figure 28: Hungary Beer Market Volume: Liters million, 2004-2008 55
Figure 29: Hungary Beer Market Segmentation I: % Share, by Value, 2008 56
Figure 30: Hungary Beer Market Segmentation II: % Share, by Value, 2008 57
Figure 31: Hungary Beer Market Share: % Share, by Volume, 2008 58
Figure 32: Forces Driving Competition in the Beer Market in Hungary, 2008 59
Figure 33: Drivers of Buyer Power in the Beer Market in Hungary, 2008 61
Figure 34: Drivers of Supplier Power in the Beer Market in Hungary, 2008 62
Figure 35: Factors Influencing the Likelihood of New Entrants in the Beer Market in Hungary, 2008 63
Figure 36: Factors Influencing the Threat of Substitutes in the Beer Market in Hungary, 2008 64
Figure 37: Drivers of Degree of Rivalry in the Beer Market in Hungary, 2008 65
Figure 38: Hungary Beer Distribution: % Share, by Volume, 2008 66
Figure 39: Hungary Beer Market Value Forecast: $ million, 2008-2013 67
Figure 40: Hungary Beer Market Volume Forecast: Liters million, 2008-2013 68
Figure 41: Hungary Confectionery Market Value: $ million, 2004-2008 71
Figure 42: Hungary Confectionery Market Volume: Kilograms million, 2004-2008 72
Figure 43: Hungary Confectionery Market Segmentation I: % Share, by Value, 2008 73
Figure 44: Hungary Confectionery Market Segmentation II: % Share, by Value, 2008 74
Figure 45: Hungary Confectionery Market Share: % Share, by Value, 2008 75
Figure 46: Forces Driving Competition in the Confectionery Market in Hungary, 2008 76
Figure 47: Drivers of Buyer Power in the Confectionery Market in Hungary, 2008 78
Figure 48: Drivers of Supplier Power in the Confectionery Market in Hungary, 2008 80
Figure 49: Factors Influencing the Likelihood of New Entrants in the Confectionery Market in Hungary, 2008 81
Figure 50: Factors Influencing the Threat of Substitutes in the Confectionery Market in Hungary, 2008 83
Figure 51: Drivers of Degree of Rivalry in the Confectionery Market in Hungary, 2008 84
Figure 52: Hungary Confectionery Distribution: % Share, by Value, 2008 85
Figure 53: Hungary Confectionery Market Value Forecast: $ million, 2008-2013 86
Figure 54: Hungary Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Figure 55: Hungary Dairy Market Value: $ billion, 2004-2008 90
Figure 56: Hungary Dairy Market Segmentation I: % Share, by Value, 2008 91
Figure 57: Hungary Dairy Market Segmentation II: % Share, by Value, 2008 92
Figure 58: Hungary Dairy Market Share: % Share, by Value, 2008 93
Figure 59: Forces Driving Competition in the Dairy Market in Hungary, 2008 94
Figure 60: Drivers of Buyer Power in the Dairy Market in Hungary, 2008 95
Figure 61: Drivers of Supplier Power in the Dairy Market in Hungary, 2008 96
Figure 62: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Hungary, 2008 97
Figure 63: Factors Influencing the Threat of Substitutes in the Dairy Market in Hungary, 2008 98
Figure 64: Drivers of Degree of Rivalry in the Dairy Market in Hungary, 2008 99
Figure 65: Hungary Dairy Distribution: % Share, by Value, 2008 100
Figure 66: Hungary Dairy Market Value Forecast: $ billion, 2008-2013 101
Figure 67: Hungary Hot Drinks Market Value: $ million, 2004-2008 104
Figure 68: Hungary Hot Drinks Market Volume: Kilograms million, 2004-2008 105
Figure 69: Hungary Hot Drinks Market Segmentation I: % Share, by Value, 2008 106
Figure 70: Hungary Hot Drinks Market Segmentation II: % Share, by Value, 2008 107
Figure 71: Hungary Hot Drinks Market Share: % Share, by Volume, 2008 108
Figure 72: Forces Driving Competition in the Hot Drinks Market in Hungary, 2008 109
Figure 73: Drivers of Buyer Power in the Hot Drinks Market in Hungary, 2008 110
Figure 74: Drivers of Supplier Power in the Hot Drinks Market in Hungary, 2008 111
Figure 75: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Hungary, 2008 112
Figure 76: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Hungary, 2008 113
Figure 77: Drivers of Degree of Rivalry in the Hot Drinks Market in Hungary, 2008 114
Figure 78: Hungary Hot Drinks Distribution: % Share, by Volume, 2008 115
Figure 79: Hungary Hot Drinks Market Value Forecast: $ million, 2008-2013 116
Figure 80: Hungary Hot Drinks Market Volume Forecast: Kilograms million, 2008-2013 117
Figure 81: Hungary Savory Snacks Market Value: $ million, 2004-2008 120
Figure 82: Hungary Savory Snacks Market Volume: Kilograms million, 2004-2008 121
Figure 83: Hungary Savory Snacks Market Segmentation I: % Share, by Value, 2008 122
Figure 84: Hungary Savory Snacks Market Segmentation II: % Share, by Value, 2008 123
Figure 85: Hungary Savory Snacks Market Share: % Share, by Value, 2008 124
Figure 86: Forces Driving Competition in the Savory Snacks Market in Hungary, 2008 125
Figure 87: Drivers of Buyer Power in the Savory Snacks Market in Hungary, 2008 126
Figure 88: Drivers of Supplier Power in the Savory Snacks Market in Hungary, 2008 127
Figure 89: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Hungary, 2008 128
Figure 90: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Hungary, 2008 129
Figure 91: Drivers of Degree of Rivalry in the Savory Snacks Market in Hungary, 2008 130
Figure 92: Hungary Savory Snacks Distribution: % Share, by Value, 2008 131
Figure 93: Hungary Savory Snacks Market Value Forecast: $ million, 2008-2013 132
Figure 94: Hungary Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 133
Figure 95: Hungary Soft Drinks Market Value: $ million, 2004-2008 136
Figure 96: Hungary Soft Drinks Market Volume: Liters billion, 2004-2008 137
Figure 97: Hungary Soft Drinks Market Segmentation I: % Share, by Value, 2008 138
Figure 98: Hungary Soft Drinks Market Segmentation II: % Share, by Value, 2008 139
Figure 99: Hungary Soft Drinks Market Share: % Share, by Volume, 2008 140
Figure 100: Forces Driving Competition in the Soft Drinks Market in Hungary, 2008 141
Figure 101: Drivers of Buyer Power in the Soft Drinks Market in Hungary, 2008 143
Figure 102: Drivers of Supplier Power in the Soft Drinks Market in Hungary, 2008 145
Figure 103: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Hungary, 2008 146
Figure 104: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Hungary, 2008 147
Figure 105: Drivers of Degree of Rivalry in the Soft Drinks Market in Hungary, 2008 148
Figure 106: Hungary Soft Drinks Distribution: % Share, by Volume, 2008 149
Figure 107: Hungary Soft Drinks Market Value Forecast: $ million, 2008-2013 150
Figure 108: Hungary Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 151
Figure 109: Hungary Spirits Market Value: $ million, 2004-2008 154
Figure 110: Hungary Spirits Market Volume: Liters million, 2004-2008 155
Figure 111: Hungary Spirits Market Segmentation I: % Share, by Value, 2008 156
Figure 112: Hungary Spirits Market Segmentation II: % Share, by Value, 2008 157
Figure 113: Hungary Spirits Market Share: % Share, by Volume, 2008 158
Figure 114: Forces Driving Competition in the Spirits Market in Hungary, 2008 159
Figure 115: Drivers of Buyer Power in the Spirits Market in Hungary, 2008 161
Figure 116: Drivers of Supplier Power in the Spirits Market in Hungary, 2008 162
Figure 117: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Hungary, 2008 163
Figure 118: Factors Influencing the Threat of Substitutes in the Spirits Market in Hungary, 2008 164
Figure 119: Drivers of Degree of Rivalry in the Spirits Market in Hungary, 2008 165
Figure 120: Hungary Spirits Distribution: % Share, by Volume, 2008 167
Figure 121: Hungary Spirits Market Value Forecast: $ million, 2008-2013 168
Figure 122: Hungary Spirits Market Volume Forecast: Liters million, 2008-2013 169
Figure 123: Hungary Tobacco Market Value: $ million, 2004-2008 172
Figure 124: Hungary Tobacco Market Segmentation I: % Share, by Value, 2008 173
Figure 125: Hungary Tobacco Market Segmentation II: % Share, by Value, 2008 174
Figure 126: Hungary Tobacco Market Share: % Share, by Value, 2008 175
Figure 127: Forces Driving Competition in the Tobacco Market in Hungary, 2008 176
Figure 128: Drivers of Buyer Power in the Tobacco Market in Hungary, 2008 177
Figure 129: Drivers of Supplier Power in the Tobacco Market in Hungary, 2008 178
Figure 130: Factors Influencing the Likelihood of New Entrants in the Tobacco Market in Hungary, 2008 179
Figure 131: Factors Influencing the Threat of Substitutes in the Tobacco Market in Hungary, 2008 180
Figure 132: Drivers of Degree of Rivalry in the Tobacco Market in Hungary, 2008 181
Figure 133: Hungary Tobacco Distribution: % Share, by Value, 2008 182
Figure 134: Hungary Tobacco Market Value Forecast: $ million, 2008-2013 183
Figure 135: Hungary Wine Market Value: $ million, 2004-2008 186
Figure 136: Hungary Wine Market Volume: Liters million, 2004-2008 187
Figure 137: Hungary Wine Market Segmentation I: % Share, by Value, 2008 188
Figure 138: Hungary Wine Market Segmentation II: % Share, by Value, 2008 189
Figure 139: Hungary Wine Market Share: % Share, by Volume, 2008 190
Figure 140: Forces Driving Competition in the Wine Market in Hungary, 2008 191
Figure 141: Drivers of Buyer Power in the Wine Market in Hungary, 2008 192
Figure 142: Drivers of Supplier Power in the Wine Market in Hungary, 2008 193
Figure 143: Factors Influencing the Likelihood of New Entrants in the Wine Market in Hungary, 2008 194
Figure 144: Factors Influencing the Threat of Substitutes in the Wine Market in Hungary, 2008 195
Figure 145: Drivers of Degree of Rivalry in the Wine Market in Hungary, 2008 196
Figure 146: Hungary Wine Distribution: % Share, by Volume, 2008 197
Figure 147: Hungary Wine Market Value Forecast: $ million, 2008-2013 198
Figure 148: Hungary Wine Market Volume Forecast: Liters million, 2008-2013 199

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