Food, Beverages, and Tobacco: Mexico Industry Guide

Datamonitor's Food, Beverages, and Tobacco: Mexico Industry Guide is an essential resource for top-level data and analysis covering the Mexico Food, Beverages, and Tobacco industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Agricultural Products, Alcoholic Drinks, Beer, Confectionery, Dairy, Hot Drinks, Savory Snacks, Soft Drinks, Spirits, Tobacco and Wine

Highlights

* The Mexican agricultural products market generated total revenues of $29.3 billion in 2008, representing a compound annual growth rate (CAGR) of 4.4% for the period spanning 2004-2008.

* The Mexican alcoholic drinks market generated total revenues of $15.9 billion in 2008, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2004-2008.

* The Mexican beer market generated total revenues of $11.7 billion in 2008, representing a compound annual growth rate (CAGR) of 2.3% for the period spanning 2004-2008.

* The Mexican confectionery market generated total revenues of $3.2 billion in 2008, representing a compound annual growth rate (CAGR) of 2.3% for the period spanning 2004-2008.

* The Mexican dairy market generated total revenues of $7 billion in 2008, representing a compound annual growth rate (CAGR) of 3.2% for the period spanning 2004-2008.

* The Mexican hot drinks market generated total revenues of $866.7 million in 2008, representing a compound annual growth rate (CAGR) of 6% for the period spanning 2004-2008.

* The Mexican savory snacks market generated total revenues of $4.6 billion in 2008, representing a compound annual growth rate (CAGR) of 8.2% for the period spanning 2004-2008.

* The Mexican soft drinks market generated total revenues of $17.2 billion in 2008, representing a compound annual growth rate (CAGR) of 3.7% for the period spanning 2004-2008.

* The Mexican spirits market generated total revenues of $3.4 billion in 2008, representing a compound annual growth rate (CAGR) of 3.8% for the period spanning 2004-2008.

* The Mexican tobacco market generated total revenues of $4 billion in 2008, representing a compound annual growth rate (CAGR) of 5.3% for the period spanning 2004-2008.

* The Mexican wine market generated total revenues of $617.9 million in 2008, representing a compound annual growth rate (CAGR) of 14.5% for the period spanning 2004-2008.


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Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 AGRICULTURAL PRODUCTS IN MEXICO 20
1.1 Market Overview 20
1.2 Market Value 22
1.3 Market Volume 23
1.4 Market Segmentation I 24
1.5 Market Segmentation II 25
1.6 Five Forces Analysis 26
1.7 Market Forecasts 32
CHAPTER 2 ALCOHOLIC DRINKS IN MEXICO 34
2.1 Market Overview 34
2.2 Market Value 36
2.3 Market Volume 37
2.4 Market Segmentation I 38
2.5 Market Segmentation II 39
2.6 Market Share 40
2.7 Five Forces Analysis 41
2.8 Distribution 50
2.9 Market Forecasts 51
CHAPTER 3 BEER IN MEXICO 53
3.1 Market Overview 53
3.2 Market Value 55
3.3 Market Volume 56
3.4 Market Segmentation I 57
3.5 Market Segmentation II 58
3.6 Market Share 59
3.7 Five Forces Analysis 60
3.8 Distribution 67
3.9 Market Forecasts 68
CHAPTER 4 CONFECTIONERY IN MEXICO 70
4.1 Market Overview 70
4.2 Market Value 72
4.3 Market Volume 73
4.4 Market Segmentation I 74
4.5 Market Segmentation II 75
4.6 Market Share 76
4.7 Five Forces Analysis 77
4.8 Distribution 85
4.9 Market Forecasts 86
CHAPTER 5 DAIRY IN MEXICO 88
5.1 Market Overview 88
5.2 Market Value 90
5.3 Market Segmentation I 91
5.4 Market Segmentation II 92
5.5 Market Share 93
5.6 Five Forces Analysis 94
5.7 Distribution 100
5.8 Market Forecasts 101
CHAPTER 6 HOT DRINKS IN MEXICO 102
6.1 Market Overview 102
6.2 Market Value 104
6.3 Market Volume 105
6.4 Market Segmentation I 106
6.5 Market Segmentation II 107
6.6 Market Share 108
6.7 Five Forces Analysis 109
6.8 Distribution 116
6.9 Market Forecasts 117
CHAPTER 7 SAVORY SNACKS IN MEXICO 119
7.1 Market Overview 119
7.2 Market Value 121
7.3 Market Volume 122
7.4 Market Segmentation I 123
7.5 Market Segmentation II 124
7.6 Market Share 125
7.7 Five Forces Analysis 126
7.8 Distribution 132
7.9 Market Forecasts 133
CHAPTER 8 SOFT DRINKS IN MEXICO 135
8.1 Market Overview 135
8.2 Market Value 137
8.3 Market Volume 138
8.4 Market Segmentation I 139
8.5 Market Segmentation II 140
8.6 Market Share 141
8.7 Five Forces Analysis 142
8.8 Distribution 151
8.9 Market Forecasts 152
CHAPTER 9 SPIRITS IN MEXICO 154
9.1 Market Overview 154
9.2 Market Value 156
9.3 Market Volume 157
9.4 Market Segmentation I 158
9.5 Market Segmentation II 159
9.6 Market Share 160
9.7 Five Forces Analysis 161
9.8 Distribution 168
9.9 Market Forecasts 169
CHAPTER 10 TOBACCO IN MEXICO 171
10.1 Market Overview 171
10.2 Market Value 173
10.3 Market Segmentation I 174
10.4 Market Segmentation II 175
10.5 Market Share 176
10.6 Five Forces Analysis 177
10.7 Distribution 183
10.8 Market Forecasts 184
CHAPTER 11 WINE IN MEXICO 185
11.1 Market Overview 185
11.2 Market Value 187
11.3 Market Volume 188
11.4 Market Segmentation I 189
11.5 Market Segmentation II 190
11.6 Market Share 191
11.7 Five Forces Analysis 192
11.8 Distribution 198
11.9 Market Forecasts 199
CHAPTER 12 MACROECONOMIC INDICATORS 201
CHAPTER 13 APPENDIX 203
13.1 Data Research Methodology 203


LIST OF TABLES
Table 1: Mexico Agricultural Products Market Value: $ billion, 2004-2008 22
Table 2: Mexico Agricultural Products Market Volume: Tonnes million, 2004-2008 23
Table 3: Mexico Agricultural Products Market Segmentation I: % Share, by Value, 2008 24
Table 4: Mexico Agricultural Products Market Segmentation II: % Share, by Value, 2008 25
Table 5: Mexico Agricultural Products Market Value Forecast: $ billion, 2008-2013 32
Table 6: Mexico Agricultural Products Market Volume Forecast: Tonnes million, 2008-2013 33
Table 7: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 36
Table 8: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 37
Table 9: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 38
Table 10: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 39
Table 11: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 40
Table 12: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 50
Table 13: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 51
Table 14: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 52
Table 15: Mexico Beer Market Value: $ billion, 2004-2008 55
Table 16: Mexico Beer Market Volume: Liters million, 2004-2008 56
Table 17: Mexico Beer Market Segmentation I: % Share, by Value, 2008 57
Table 18: Mexico Beer Market Segmentation II: % Share, by Value, 2008 58
Table 19: Mexico Beer Market Share: % Share, by Volume, 2008 59
Table 20: Mexico Beer Distribution: % Share, by Volume, 2008 67
Table 21: Mexico Beer Market Value Forecast: $ billion, 2008-2013 68
Table 22: Mexico Beer Market Volume Forecast: Liters million, 2008-2013 69
Table 23: Mexico Confectionery Market Value: $ million, 2004-2008 72
Table 24: Mexico Confectionery Market Volume: Kilograms million, 2004-2008 73
Table 25: Mexico Confectionery Market Segmentation I: % Share, by Value, 2008 74
Table 26: Mexico Confectionery Market Segmentation II: % Share, by Value, 2008 75
Table 27: Mexico Confectionery Market Share: % Share, by Value, 2008 76
Table 28: Mexico Confectionery Distribution: % Share, by Value, 2008 85
Table 29: Mexico Confectionery Market Value Forecast: $ million, 2008-2013 86
Table 30: Mexico Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Table 31: Mexico Dairy Market Value: $ billion, 2004-2008 90
Table 32: Mexico Dairy Market Segmentation I: % Share, by Value, 2008 91
Table 33: Mexico Dairy Market Segmentation II: % Share, by Value, 2008 92
Table 34: Mexico Dairy Market Share: % Share, by Value, 2008 93
Table 35: Mexico Dairy Distribution: % Share, by Value, 2008 100
Table 36: Mexico Dairy Market Value Forecast: $ billion, 2008-2013 101
Table 37: Mexico Hot Drinks Market Value: $ million, 2004-2008 104
Table 38: Mexico Hot Drinks Market Volume: Kilograms million, 2004-2008 105
Table 39: Mexico Hot Drinks Market Segmentation I: % Share, by Value, 2008 106
Table 40: Mexico Hot Drinks Market Segmentation II: % Share, by Value, 2008 107
Table 41: Mexico Hot Drinks Market Share: % Share, by Volume, 2008 108
Table 42: Mexico Hot Drinks Distribution: % Share, by Volume, 2008 116
Table 43: Mexico Hot Drinks Market Value Forecast: $ million, 2008-2013 117
Table 44: Mexico Hot Drinks Market Volume Forecast: Kilograms million, 2008-2013 118
Table 45: Mexico Savory Snacks Market Value: $ billion, 2004-2008 121
Table 46: Mexico Savory Snacks Market Volume: Kilograms million, 2004-2008 122
Table 47: Mexico Savory Snacks Market Segmentation I: % Share, by Value, 2008 123
Table 48: Mexico Savory Snacks Market Segmentation II: % Share, by Value, 2008 124
Table 49: Mexico Savory Snacks Market Share: % Share, by Value, 2008 125
Table 50: Mexico Savory Snacks Distribution: % Share, by Value, 2008 132
Table 51: Mexico Savory Snacks Market Value Forecast: $ billion, 2008-2013 133
Table 52: Mexico Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 134
Table 53: Mexico Soft Drinks Market Value: $ billion, 2004-2008 137
Table 54: Mexico Soft Drinks Market Volume: Liters billion, 2004-2008 138
Table 55: Mexico Soft Drinks Market Segmentation I: % Share, by Value, 2008 139
Table 56: Mexico Soft Drinks Market Segmentation II: % Share, by Value, 2008 140
Table 57: Mexico Soft Drinks Market Share: % Share, by Volume, 2008 141
Table 58: Mexico Soft Drinks Distribution: % Share, by Volume, 2008 151
Table 59: Mexico Soft Drinks Market Value Forecast: $ billion, 2008-2013 152
Table 60: Mexico Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 153
Table 61: Mexico Spirits Market Value: $ billion, 2004-2008 156
Table 62: Mexico Spirits Market Volume: Liters million, 2004-2008 157
Table 63: Mexico Spirits Market Segmentation I: % Share, by Value, 2008 158
Table 64: Mexico Spirits Market Segmentation II: % Share, by Value, 2008 159
Table 65: Mexico Spirits Market Share: % Share, by Volume, 2008 160
Table 66: Mexico Spirits Distribution: % Share, by Volume, 2008 168
Table 67: Mexico Spirits Market Value Forecast: $ billion, 2008-2013 169
Table 68: Mexico Spirits Market Volume Forecast: Liters million, 2008-2013 170
Table 69: Mexico Tobacco Market Value: $ billion, 2004-2008 173
Table 70: Mexico Tobacco Market Segmentation I: % Share, by Value, 2008 174
Table 71: Mexico Tobacco Market Segmentation II: % Share, by Value, 2008 175
Table 72: Mexico Tobacco Market Share: % Share, by Value, 2008 176
Table 73: Mexico Tobacco Distribution: % Share, by Value, 2008 183
Table 74: Mexico Tobacco Market Value Forecast: $ billion, 2008-2013 184
Table 75: Mexico Wine Market Value: $ million, 2004-2008 187
Table 76: Mexico Wine Market Volume: Liters million, 2004-2008 188
Table 77: Mexico Wine Market Segmentation I: % Share, by Value, 2008 189
Table 78: Mexico Wine Market Segmentation II: % Share, by Value, 2008 190
Table 79: Mexico Wine Market Share: % Share, by Volume, 2008 191
Table 80: Mexico Wine Distribution: % Share, by Volume, 2008 198
Table 81: Mexico Wine Market Value Forecast: $ million, 2008-2013 199
Table 82: Mexico Wine Market Volume Forecast: Liters million, 2008-2013 200
Table 83: Mexico Size of Population (million) , 2004-2008 201
Table 84: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 201
Table 85: Mexico Inflation, 2004-2008 202
Table 86: Mexico Exchange Rate, 2004-2008 202

LIST OF FIGURES
Figure 1: Mexico Agricultural Products Market Value: $ billion, 2004-2008 22
Figure 2: Mexico Agricultural Products Market Volume: Tonnes million, 2004-2008 23
Figure 3: Mexico Agricultural Products Market Segmentation I: % Share, by Value, 2008 24
Figure 4: Mexico Agricultural Products Market Segmentation II: % Share, by Value, 2008 25
Figure 5: Forces Driving Competition in the Agricultural Products Market in Mexico, 2008 26
Figure 6: Drivers of Buyer Power in the Agricultural Products Market in Mexico, 2008 27
Figure 7: Drivers of Supplier Power in the Agricultural Products Market in Mexico, 2008 28
Figure 8: Factors Influencing the Likelihood of New Entrants in the Agricultural Products Market in Mexico, 2008 29
Figure 9: Factors Influencing the Threat of Substitutes in the Agricultural Products Market in Mexico, 2008 30
Figure 10: Drivers of Degree of Rivalry in the Agricultural Products Market in Mexico, 2008 31
Figure 11: Mexico Agricultural Products Market Value Forecast: $ billion, 2008-2013 32
Figure 12: Mexico Agricultural Products Market Volume Forecast: Tonnes million, 2008-2013 33
Figure 13: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 36
Figure 14: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 37
Figure 15: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 38
Figure 16: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 39
Figure 17: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 40
Figure 18: Forces Driving Competition in the Alcoholic Drinks Market in Mexico, 2008 41
Figure 19: Drivers of Buyer Power in the Alcoholic Drinks Market in Mexico, 2008 43
Figure 20: Drivers of Supplier Power in the Alcoholic Drinks Market in Mexico, 2008 45
Figure 21: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Mexico, 2008 47
Figure 22: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Mexico, 2008 48
Figure 23: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Mexico, 2008 49
Figure 24: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 50
Figure 25: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 51
Figure 26: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 52
Figure 27: Mexico Beer Market Value: $ billion, 2004-2008 55
Figure 28: Mexico Beer Market Volume: Liters million, 2004-2008 56
Figure 29: Mexico Beer Market Segmentation I: % Share, by Value, 2008 57
Figure 30: Mexico Beer Market Segmentation II: % Share, by Value, 2008 58
Figure 31: Mexico Beer Market Share: % Share, by Volume, 2008 59
Figure 32: Forces Driving Competition in the Beer Market in Mexico, 2008 60
Figure 33: Drivers of Buyer Power in the Beer Market in Mexico, 2008 62
Figure 34: Drivers of Supplier Power in the Beer Market in Mexico, 2008 63
Figure 35: Factors Influencing the Likelihood of New Entrants in the Beer Market in Mexico, 2008 64
Figure 36: Factors Influencing the Threat of Substitutes in the Beer Market in Mexico, 2008 65
Figure 37: Drivers of Degree of Rivalry in the Beer Market in Mexico, 2008 66
Figure 38: Mexico Beer Distribution: % Share, by Volume, 2008 67
Figure 39: Mexico Beer Market Value Forecast: $ billion, 2008-2013 68
Figure 40: Mexico Beer Market Volume Forecast: Liters million, 2008-2013 69
Figure 41: Mexico Confectionery Market Value: $ million, 2004-2008 72
Figure 42: Mexico Confectionery Market Volume: Kilograms million, 2004-2008 73
Figure 43: Mexico Confectionery Market Segmentation I: % Share, by Value, 2008 74
Figure 44: Mexico Confectionery Market Segmentation II: % Share, by Value, 2008 75
Figure 45: Mexico Confectionery Market Share: % Share, by Value, 2008 76
Figure 46: Forces Driving Competition in the Confectionery Market in Mexico, 2008 77
Figure 47: Drivers of Buyer Power in the Confectionery Market in Mexico, 2008 79
Figure 48: Drivers of Supplier Power in the Confectionery Market in Mexico, 2008 81
Figure 49: Factors Influencing the Likelihood of New Entrants in the Confectionery Market in Mexico, 2008 82
Figure 50: Factors Influencing the Threat of Substitutes in the Confectionery Market in Mexico, 2008 83
Figure 51: Drivers of Degree of Rivalry in the Confectionery Market in Mexico, 2008 84
Figure 52: Mexico Confectionery Distribution: % Share, by Value, 2008 85
Figure 53: Mexico Confectionery Market Value Forecast: $ million, 2008-2013 86
Figure 54: Mexico Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Figure 55: Mexico Dairy Market Value: $ billion, 2004-2008 90
Figure 56: Mexico Dairy Market Segmentation I: % Share, by Value, 2008 91
Figure 57: Mexico Dairy Market Segmentation II: % Share, by Value, 2008 92
Figure 58: Mexico Dairy Market Share: % Share, by Value, 2008 93
Figure 59: Forces Driving Competition in the Dairy Market in Mexico, 2008 94
Figure 60: Drivers of Buyer Power in the Dairy Market in Mexico, 2008 95
Figure 61: Drivers of Supplier Power in the Dairy Market in Mexico, 2008 96
Figure 62: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Mexico, 2008 97
Figure 63: Factors Influencing the Threat of Substitutes in the Dairy Market in Mexico, 2008 98
Figure 64: Drivers of Degree of Rivalry in the Dairy Market in Mexico, 2008 99
Figure 65: Mexico Dairy Distribution: % Share, by Value, 2008 100
Figure 66: Mexico Dairy Market Value Forecast: $ billion, 2008-2013 101
Figure 67: Mexico Hot Drinks Market Value: $ million, 2004-2008 104
Figure 68: Mexico Hot Drinks Market Volume: Kilograms million, 2004-2008 105
Figure 69: Mexico Hot Drinks Market Segmentation I: % Share, by Value, 2008 106
Figure 70: Mexico Hot Drinks Market Segmentation II: % Share, by Value, 2008 107
Figure 71: Mexico Hot Drinks Market Share: % Share, by Volume, 2008 108
Figure 72: Forces Driving Competition in the Hot Drinks Market in Mexico, 2008 109
Figure 73: Drivers of Buyer Power in the Hot Drinks Market in Mexico, 2008 110
Figure 74: Drivers of Supplier Power in the Hot Drinks Market in Mexico, 2008 111
Figure 75: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Mexico, 2008 112
Figure 76: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Mexico, 2008 114
Figure 77: Drivers of Degree of Rivalry in the Hot Drinks Market in Mexico, 2008 115
Figure 78: Mexico Hot Drinks Distribution: % Share, by Volume, 2008 116
Figure 79: Mexico Hot Drinks Market Value Forecast: $ million, 2008-2013 117
Figure 80: Mexico Hot Drinks Market Volume Forecast: Kilograms million, 2008-2013 118
Figure 81: Mexico Savory Snacks Market Value: $ billion, 2004-2008 121
Figure 82: Mexico Savory Snacks Market Volume: Kilograms million, 2004-2008 122
Figure 83: Mexico Savory Snacks Market Segmentation I: % Share, by Value, 2008 123
Figure 84: Mexico Savory Snacks Market Segmentation II: % Share, by Value, 2008 124
Figure 85: Mexico Savory Snacks Market Share: % Share, by Value, 2008 125
Figure 86: Forces Driving Competition in the Savory Snacks Market in Mexico, 2008 126
Figure 87: Drivers of Buyer Power in the Savory Snacks Market in Mexico, 2008 127
Figure 88: Drivers of Supplier Power in the Savory Snacks Market in Mexico, 2008 128
Figure 89: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Mexico, 2008 129
Figure 90: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Mexico, 2008 130
Figure 91: Drivers of Degree of Rivalry in the Savory Snacks Market in Mexico, 2008 131
Figure 92: Mexico Savory Snacks Distribution: % Share, by Value, 2008 132
Figure 93: Mexico Savory Snacks Market Value Forecast: $ billion, 2008-2013 133
Figure 94: Mexico Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 134
Figure 95: Mexico Soft Drinks Market Value: $ billion, 2004-2008 137
Figure 96: Mexico Soft Drinks Market Volume: Liters billion, 2004-2008 138
Figure 97: Mexico Soft Drinks Market Segmentation I: % Share, by Value, 2008 139
Figure 98: Mexico Soft Drinks Market Segmentation II: % Share, by Value, 2008 140
Figure 99: Mexico Soft Drinks Market Share: % Share, by Volume, 2008 141
Figure 100: Forces Driving Competition in the Soft Drinks Market in Mexico, 2008 142
Figure 101: Drivers of Buyer Power in the Soft Drinks Market in Mexico, 2008 144
Figure 102: Drivers of Supplier Power in the Soft Drinks Market in Mexico, 2008 146
Figure 103: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Mexico, 2008 148
Figure 104: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Mexico, 2008 149
Figure 105: Drivers of Degree of Rivalry in the Soft Drinks Market in Mexico, 2008 150
Figure 106: Mexico Soft Drinks Distribution: % Share, by Volume, 2008 151
Figure 107: Mexico Soft Drinks Market Value Forecast: $ billion, 2008-2013 152
Figure 108: Mexico Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 153
Figure 109: Mexico Spirits Market Value: $ billion, 2004-2008 156
Figure 110: Mexico Spirits Market Volume: Liters million, 2004-2008 157
Figure 111: Mexico Spirits Market Segmentation I: % Share, by Value, 2008 158
Figure 112: Mexico Spirits Market Segmentation II: % Share, by Value, 2008 159
Figure 113: Mexico Spirits Market Share: % Share, by Volume, 2008 160
Figure 114: Forces Driving Competition in the Spirits Market in Mexico, 2008 161
Figure 115: Drivers of Buyer Power in the Spirits Market in Mexico, 2008 163
Figure 116: Drivers of Supplier Power in the Spirits Market in Mexico, 2008 164
Figure 117: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Mexico, 2008 165
Figure 118: Factors Influencing the Threat of Substitutes in the Spirits Market in Mexico, 2008 166
Figure 119: Drivers of Degree of Rivalry in the Spirits Market in Mexico, 2008 167
Figure 120: Mexico Spirits Distribution: % Share, by Volume, 2008 168
Figure 121: Mexico Spirits Market Value Forecast: $ billion, 2008-2013 169
Figure 122: Mexico Spirits Market Volume Forecast: Liters million, 2008-2013 170
Figure 123: Mexico Tobacco Market Value: $ billion, 2004-2008 173
Figure 124: Mexico Tobacco Market Segmentation I: % Share, by Value, 2008 174
Figure 125: Mexico Tobacco Market Segmentation II: % Share, by Value, 2008 175
Figure 126: Mexico Tobacco Market Share: % Share, by Value, 2008 176
Figure 127: Forces Driving Competition in the Tobacco Market in Mexico, 2008 177
Figure 128: Drivers of Buyer Power in the Tobacco Market in Mexico, 2008 178
Figure 129: Drivers of Supplier Power in the Tobacco Market in Mexico, 2008 179
Figure 130: Factors Influencing the Likelihood of New Entrants in the Tobacco Market in Mexico, 2008 180
Figure 131: Factors Influencing the Threat of Substitutes in the Tobacco Market in Mexico, 2008 181
Figure 132: Drivers of Degree of Rivalry in the Tobacco Market in Mexico, 2008 182
Figure 133: Mexico Tobacco Distribution: % Share, by Value, 2008 183
Figure 134: Mexico Tobacco Market Value Forecast: $ billion, 2008-2013 184
Figure 135: Mexico Wine Market Value: $ million, 2004-2008 187
Figure 136: Mexico Wine Market Volume: Liters million, 2004-2008 188
Figure 137: Mexico Wine Market Segmentation I: % Share, by Value, 2008 189
Figure 138: Mexico Wine Market Segmentation II: % Share, by Value, 2008 190
Figure 139: Mexico Wine Market Share: % Share, by Volume, 2008 191
Figure 140: Forces Driving Competition in the Wine Market in Mexico, 2008 192
Figure 141: Drivers of Buyer Power in the Wine Market in Mexico, 2008 193
Figure 142: Drivers of Supplier Power in the Wine Market in Mexico, 2008 194
Figure 143: Factors Influencing the Likelihood of New Entrants in the Wine Market in Mexico, 2008 195
Figure 144: Factors Influencing the Threat of Substitutes in the Wine Market in Mexico, 2008 196
Figure 145: Drivers of Degree of Rivalry in the Wine Market in Mexico, 2008 197
Figure 146: Mexico Wine Distribution: % Share, by Volume, 2008 198
Figure 147: Mexico Wine Market Value Forecast: $ million, 2008-2013 199
Figure 148: Mexico Wine Market Volume Forecast: Liters million, 2008-2013 200


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