Food and Beverages: Venezuela Industry Guide

Datamonitor's Food and Beverages: Venezuela Industry Guide is an essential resource for top-level data and analysis covering the Venezuela Food and Beverages industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Alcoholic Drinks, Beer, Bottled Water, Confectionery, Dairy, Frozen Food, Savory Snacks and Soft Drinks

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Alcoholic Drinks, Beer, Bottled Water, Confectionery, Dairy, Frozen Food, Savory Snacks and Soft Drinks

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Alcoholic Drinks, Beer, Bottled Water, Confectionery, Dairy, Frozen Food, Savory Snacks and Soft Drinks

Highlights

* The Venezuelan alcoholic drinks market generated total revenues of $4.2 billion in 2008, representing a compound annual growth rate (CAGR) of 5.9% for the period spanning 2004-2008.

* The Venezuelan beer market generated total revenues of $3.7 billion in 2008, representing a compound annual growth rate (CAGR) of 5.6% for the period spanning 2004-2008.

* The Venezuelan bottled water market generated total revenues of $241.6 million in 2008, representing a compound annual growth rate (CAGR) of 15% for the period spanning 2004-2008.

* The Venezuelan confectionery market generated total revenues of $222.4 million in 2008, representing a compound annual growth rate (CAGR) of 7.3% for the period spanning 2004-2008.

* The Venezuelan dairy market generated total revenues of $1.5 billion in 2008, representing a compound annual growth rate (CAGR) of 4.7% for the period spanning 2004-2008.

* The Venezuelan frozen food market generated total revenues of $273.9 million in 2008, representing a compound annual growth rate (CAGR) of 5.5% for the period spanning 2004-2008.

* The Venezuelan savory snacks market generated total revenues of $304.7 million in 2008, representing a compound annual growth rate (CAGR) of 10.3% for the period spanning 2004-2008.

* The Venezuelan soft drinks market generated total revenues of $3.2 billion in 2008, representing a compound annual growth rate (CAGR) of 7.9% for the period spanning 2004-2008.


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Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 SOFT DRINKS IN VENEZUELA 17
1.1 Market Overview 17
1.2 Market Value 19
1.3 Market Volume 20
1.4 Market Segmentation I 21
1.5 Market Segmentation II 22
1.6 Market Share 23
1.7 Five Forces Analysis 24
1.8 Distribution 32
1.9 Market Forecasts 33
CHAPTER 2 BOTTLED WATER IN VENEZUELA 35
2.1 Market Overview 35
2.2 Market Value 37
2.3 Market Volume 38
2.4 Market Segmentation I 39
2.5 Market Segmentation II 40
2.6 Market Share 41
2.7 Five Forces Analysis 42
2.8 Distribution 49
2.9 Market Forecasts 50
CHAPTER 3 ALCOHOLIC DRINKS IN VENEZUELA 52
3.1 Market Overview 52
3.2 Market Value 54
3.3 Market Volume 55
3.4 Market Segmentation I 56
3.5 Market Segmentation II 57
3.6 Market Share 58
3.7 Five Forces Analysis 59
3.8 Distribution 68
3.9 Market Forecasts 69
CHAPTER 4 CONFECTIONERY IN VENEZUELA 71
4.1 Market Overview 71
4.2 Market Value 73
4.3 Market Volume 74
4.4 Market Segmentation I 75
4.5 Market Segmentation II 76
4.6 Market Share 77
4.7 Five Forces Analysis 78
4.8 Distribution 85
4.9 Market Forecasts 86
CHAPTER 5 BEER IN VENEZUELA 88
5.1 Market Overview 88
5.2 Market Value 90
5.3 Market Volume 91
5.4 Market Segmentation I 92
5.5 Market Segmentation II 93
5.6 Market Share 94
5.7 Five Forces Analysis 95
5.8 Distribution 102
5.9 Market Forecasts 103
CHAPTER 6 SAVORY SNACKS IN VENEZUELA 105
6.1 Market Overview 105
6.2 Market Value 107
6.3 Market Volume 108
6.4 Market Segmentation I 109
6.5 Market Segmentation II 110
6.6 Market Share 111
6.7 Five Forces Analysis 112
6.8 Distribution 118
6.9 Market Forecasts 119
CHAPTER 7 FROZEN FOOD IN VENEZUELA 121
7.1 Market Overview 121
7.2 Market Value 123
7.3 Market Volume 124
7.4 Market Segmentation I 125
7.5 Market Segmentation II 126
7.6 Market Share 127
7.7 Five Forces Analysis 128
7.8 Distribution 134
7.9 Market Forecasts 135
CHAPTER 8 DAIRY IN VENEZUELA 137
8.1 Market Overview 137
8.2 Market Value 139
8.3 Market Segmentation I 140
8.4 Market Segmentation II 141
8.5 Market Share 142
8.6 Five Forces Analysis 143
8.7 Distribution 149
8.8 Market Forecasts 150
CHAPTER 9 MACROECONOMIC INDICATORS 151
CHAPTER 10 APPENDIX 153
10.1 Data Research Methodology 153


LIST OF TABLES
Table 1: Venezuela Soft Drinks Market Value: $ billion, 2004-2008 19
Table 2: Venezuela Soft Drinks Market Volume: Liters billion, 2004-2008 20
Table 3: Venezuela Soft Drinks Market Segmentation I: % Share, by Value, 2008 21
Table 4: Venezuela Soft Drinks Market Segmentation II: % Share, by Value, 2008 22
Table 5: Venezuela Soft Drinks Market Share: % Share, by Volume, 2008 23
Table 6: Venezuela Soft Drinks Distribution: % Share, by Volume, 2008 32
Table 7: Venezuela Soft Drinks Market Value Forecast: $ billion, 2008-2013 33
Table 8: Venezuela Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 34
Table 9: Venezuela Bottled Water Market Value: $ million, 2004-2008 37
Table 10: Venezuela Bottled Water Market Volume: Liters million, 2004-2008 38
Table 11: Venezuela Bottled Water Market Segmentation I: % Share, by Value, 2008 39
Table 12: Venezuela Bottled Water Market Segmentation II: % Share, by Value, 2008 40
Table 13: Venezuela Bottled Water Market Share: % Share, by Volume, 2008 41
Table 14: Venezuela Bottled Water Distribution: % Share, by Volume, 2008 49
Table 15: Venezuela Bottled Water Market Value Forecast: $ million, 2008-2013 50
Table 16: Venezuela Bottled Water Market Volume Forecast: Liters million, 2008-2013 51
Table 17: Venezuela Alcoholic Drinks Market Value: $ billion, 2004-2008 54
Table 18: Venezuela Alcoholic Drinks Market Volume: Liters billion, 2004-2008 55
Table 19: Venezuela Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 56
Table 20: Venezuela Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 57
Table 21: Venezuela Alcoholic Drinks Market Share: % Share, by Volume, 2008 58
Table 22: Venezuela Alcoholic Drinks Distribution: % Share, by Volume, 2008 68
Table 23: Venezuela Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 69
Table 24: Venezuela Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 70
Table 25: Venezuela Confectionery Market Value: $ million, 2004-2008 73
Table 26: Venezuela Confectionery Market Volume: Kilograms million, 2004-2008 74
Table 27: Venezuela Confectionery Market Segmentation I: % Share, by Value, 2008 75
Table 28: Venezuela Confectionery Market Segmentation II: % Share, by Value, 2008 76
Table 29: Venezuela Confectionery Market Share: % Share, by Value, 2008 77
Table 30: Venezuela Confectionery Distribution: % Share, by Value, 2008 85
Table 31: Venezuela Confectionery Market Value Forecast: $ million, 2008-2013 86
Table 32: Venezuela Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Table 33: Venezuela Beer Market Value: $ billion, 2004-2008 90
Table 34: Venezuela Beer Market Volume: Liters billion, 2004-2008 91
Table 35: Venezuela Beer Market Segmentation I: % Share, by Value, 2008 92
Table 36: Venezuela Beer Market Segmentation II: % Share, by Value, 2008 93
Table 37: Venezuela Beer Market Share: % Share, by Volume, 2008 94
Table 38: Venezuela Beer Distribution: % Share, by Volume, 2008 102
Table 39: Venezuela Beer Market Value Forecast: $ billion, 2008-2013 103
Table 40: Venezuela Beer Market Volume Forecast: Liters billion, 2008-2013 104
Table 41: Venezuela Savory Snacks Market Value: $ million, 2004-2008 107
Table 42: Venezuela Savory Snacks Market Volume: Kilograms million, 2004-2008 108
Table 43: Venezuela Savory Snacks Market Segmentation I: % Share, by Value, 2008 109
Table 44: Venezuela Savory Snacks Market Segmentation II: % Share, by Value, 2008 110
Table 45: Venezuela Savory Snacks Market Share: % Share, by Value, 2008 111
Table 46: Venezuela Savory Snacks Distribution: % Share, by Value, 2008 118
Table 47: Venezuela Savory Snacks Market Value Forecast: $ million, 2008-2013 119
Table 48: Venezuela Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 120
Table 49: Venezuela Frozen Food Market Value: $ million, 2004-2008 123
Table 50: Venezuela Frozen Food Market Volume: Kilograms million, 2004-2008 124
Table 51: Venezuela Frozen Food Market Segmentation I: % Share, by Value, 2008 125
Table 52: Venezuela Frozen Food Market Segmentation II: % Share, by Value, 2008 126
Table 53: Venezuela Frozen Food Market Share: % Share, by Value, 2008 127
Table 54: Venezuela Frozen Food Distribution: % Share, by Value, 2008 134
Table 55: Venezuela Frozen Food Market Value Forecast: $ million, 2008-2013 135
Table 56: Venezuela Frozen Food Market Volume Forecast: Kilograms million, 2008-2013 136
Table 57: Venezuela Dairy Market Value: $ billion, 2004-2008 139
Table 58: Venezuela Dairy Market Segmentation I: % Share, by Value, 2008 140
Table 59: Venezuela Dairy Market Segmentation II: % Share, by Value, 2008 141
Table 60: Venezuela Dairy Market Share: % Share, by Value, 2008 142
Table 61: Venezuela Dairy Distribution: % Share, by Value, 2008 149
Table 62: Venezuela Dairy Market Value Forecast: $ billion, 2008-2013 150
Table 63: Venezuela Size of Population (million) , 2004-2008 151
Table 64: Venezuela GDP (Constant 2000 Prices, $ billion), 2004-2008 151
Table 65: Venezuela Inflation, 2004-2008 152
Table 66: Venezuela Exchange Rate, 2004-2008 152


LIST OF FIGURES
Figure 1: Venezuela Soft Drinks Market Value: $ billion, 2004-2008 19
Figure 2: Venezuela Soft Drinks Market Volume: Liters billion, 2004-2008 20
Figure 3: Venezuela Soft Drinks Market Segmentation I: % Share, by Value, 2008 21
Figure 4: Venezuela Soft Drinks Market Segmentation II: % Share, by Value, 2008 22
Figure 5: Venezuela Soft Drinks Market Share: % Share, by Volume, 2008 23
Figure 6: Forces Driving Competition in the Soft Drinks Market in Venezuela, 2008 24
Figure 7: Drivers of Buyer Power in the Soft Drinks Market in Venezuela, 2008 26
Figure 8: Drivers of Supplier Power in the Soft Drinks Market in Venezuela, 2008 28
Figure 9: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Venezuela, 2008 29
Figure 10: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Venezuela, 2008 30
Figure 11: Drivers of Degree of Rivalry in the Soft Drinks Market in Venezuela, 2008 31
Figure 12: Venezuela Soft Drinks Distribution: % Share, by Volume, 2008 32
Figure 13: Venezuela Soft Drinks Market Value Forecast: $ billion, 2008-2013 33
Figure 14: Venezuela Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 34
Figure 15: Venezuela Bottled Water Market Value: $ million, 2004-2008 37
Figure 16: Venezuela Bottled Water Market Volume: Liters million, 2004-2008 38
Figure 17: Venezuela Bottled Water Market Segmentation I: % Share, by Value, 2008 39
Figure 18: Venezuela Bottled Water Market Segmentation II: % Share, by Value, 2008 40
Figure 19: Venezuela Bottled Water Market Share: % Share, by Volume, 2008 41
Figure 20: Forces Driving Competition in the Bottled Water Market in Venezuela, 2008 42
Figure 21: Drivers of Buyer Power in the Bottled Water Market in Venezuela, 2008 44
Figure 22: Drivers of Supplier Power in the Bottled Water Market in Venezuela, 2008 45
Figure 23: Factors Influencing the Likelihood of New Entrants in the Bottled Water Market in Venezuela, 2008 46
Figure 24: Factors Influencing the Threat of Substitutes in the Bottled Water Market in Venezuela, 2008 47
Figure 25: Drivers of Degree of Rivalry in the Bottled Water Market in Venezuela, 2008 48
Figure 26: Venezuela Bottled Water Distribution: % Share, by Volume, 2008 49
Figure 27: Venezuela Bottled Water Market Value Forecast: $ million, 2008-2013 50
Figure 28: Venezuela Bottled Water Market Volume Forecast: Liters million, 2008-2013 51
Figure 29: Venezuela Alcoholic Drinks Market Value: $ billion, 2004-2008 54
Figure 30: Venezuela Alcoholic Drinks Market Volume: Liters billion, 2004-2008 55
Figure 31: Venezuela Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 56
Figure 32: Venezuela Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 57
Figure 33: Venezuela Alcoholic Drinks Market Share: % Share, by Volume, 2008 58
Figure 34: Forces Driving Competition in the Alcoholic Drinks Market in Venezuela, 2008 59
Figure 35: Drivers of Buyer Power in the Alcoholic Drinks Market in Venezuela, 2008 61
Figure 36: Drivers of Supplier Power in the Alcoholic Drinks Market in Venezuela, 2008 63
Figure 37: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Venezuela, 2008 65
Figure 38: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Venezuela, 2008 66
Figure 39: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Venezuela, 2008 67
Figure 40: Venezuela Alcoholic Drinks Distribution: % Share, by Volume, 2008 68
Figure 41: Venezuela Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 69
Figure 42: Venezuela Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 70
Figure 43: Venezuela Confectionery Market Value: $ million, 2004-2008 73
Figure 44: Venezuela Confectionery Market Volume: Kilograms million, 2004-2008 74
Figure 45: Venezuela Confectionery Market Segmentation I: % Share, by Value, 2008 75
Figure 46: Venezuela Confectionery Market Segmentation II: % Share, by Value, 2008 76
Figure 47: Venezuela Confectionery Market Share: % Share, by Value, 2008 77
Figure 48: Forces Driving Competition in the Confectionery Market in Venezuela, 2008 78
Figure 49: Drivers of Buyer Power in the Confectionery Market in Venezuela, 2008 80
Figure 50: Drivers of Supplier Power in the Confectionery Market in Venezuela, 2008 81
Figure 51: Factors Influencing the Likelihood of New Entrants in the Confectionery Market in Venezuela, 2008 82
Figure 52: Factors Influencing the Threat of Substitutes in the Confectionery Market in Venezuela, 2008 83
Figure 53: Drivers of Degree of Rivalry in the Confectionery Market in Venezuela, 2008 84
Figure 54: Venezuela Confectionery Distribution: % Share, by Value, 2008 85
Figure 55: Venezuela Confectionery Market Value Forecast: $ million, 2008-2013 86
Figure 56: Venezuela Confectionery Market Volume Forecast: Kilograms million, 2008-2013 87
Figure 57: Venezuela Beer Market Value: $ billion, 2004-2008 90
Figure 58: Venezuela Beer Market Volume: Liters billion, 2004-2008 91
Figure 59: Venezuela Beer Market Segmentation I: % Share, by Value, 2008 92
Figure 60: Venezuela Beer Market Segmentation II: % Share, by Value, 2008 93
Figure 61: Venezuela Beer Market Share: % Share, by Volume, 2008 94
Figure 62: Forces Driving Competition in the Beer Market in Venezuela, 2008 95
Figure 63: Drivers of Buyer Power in the Beer Market in Venezuela, 2008 97
Figure 64: Drivers of Supplier Power in the Beer Market in Venezuela, 2008 98
Figure 65: Factors Influencing the Likelihood of New Entrants in the Beer Market in Venezuela, 2008 99
Figure 66: Factors Influencing the Threat of Substitutes in the Beer Market in Venezuela, 2008 100
Figure 67: Drivers of Degree of Rivalry in the Beer Market in Venezuela, 2008 101
Figure 68: Venezuela Beer Distribution: % Share, by Volume, 2008 102
Figure 69: Venezuela Beer Market Value Forecast: $ billion, 2008-2013 103
Figure 70: Venezuela Beer Market Volume Forecast: Liters billion, 2008-2013 104
Figure 71: Venezuela Savory Snacks Market Value: $ million, 2004-2008 107
Figure 72: Venezuela Savory Snacks Market Volume: Kilograms million, 2004-2008 108
Figure 73: Venezuela Savory Snacks Market Segmentation I: % Share, by Value, 2008 109
Figure 74: Venezuela Savory Snacks Market Segmentation II: % Share, by Value, 2008 110
Figure 75: Venezuela Savory Snacks Market Share: % Share, by Value, 2008 111
Figure 76: Forces Driving Competition in the Savory Snacks Market in Venezuela, 2008 112
Figure 77: Drivers of Buyer Power in the Savory Snacks Market in Venezuela, 2008 113
Figure 78: Drivers of Supplier Power in the Savory Snacks Market in Venezuela, 2008 114
Figure 79: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Venezuela, 2008 115
Figure 80: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Venezuela, 2008 116
Figure 81: Drivers of Degree of Rivalry in the Savory Snacks Market in Venezuela, 2008 117
Figure 82: Venezuela Savory Snacks Distribution: % Share, by Value, 2008 118
Figure 83: Venezuela Savory Snacks Market Value Forecast: $ million, 2008-2013 119
Figure 84: Venezuela Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 120
Figure 85: Venezuela Frozen Food Market Value: $ million, 2004-2008 123
Figure 86: Venezuela Frozen Food Market Volume: Kilograms million, 2004-2008 124
Figure 87: Venezuela Frozen Food Market Segmentation I: % Share, by Value, 2008 125
Figure 88: Venezuela Frozen Food Market Segmentation II: % Share, by Value, 2008 126
Figure 89: Venezuela Frozen Food Market Share: % Share, by Value, 2008 127
Figure 90: Forces Driving Competition in the Frozen Food Market in Venezuela, 2008 128
Figure 91: Drivers of Buyer Power in the Frozen Food Market in Venezuela, 2008 129
Figure 92: Drivers of Supplier Power in the Frozen Food Market in Venezuela, 2008 130
Figure 93: Factors Influencing the Likelihood of New Entrants in the Frozen Food Market in Venezuela, 2008 131
Figure 94: Factors Influencing the Threat of Substitutes in the Frozen Food Market in Venezuela, 2008 132
Figure 95: Drivers of Degree of Rivalry in the Frozen Food Market in Venezuela, 2008 133
Figure 96: Venezuela Frozen Food Distribution: % Share, by Value, 2008 134
Figure 97: Venezuela Frozen Food Market Value Forecast: $ million, 2008-2013 135
Figure 98: Venezuela Frozen Food Market Volume Forecast: Kilograms million, 2008-2013 136
Figure 99: Venezuela Dairy Market Value: $ billion, 2004-2008 139
Figure 100: Venezuela Dairy Market Segmentation I: % Share, by Value, 2008 140
Figure 101: Venezuela Dairy Market Segmentation II: % Share, by Value, 2008 141
Figure 102: Venezuela Dairy Market Share: % Share, by Value, 2008 142
Figure 103: Forces Driving Competition in the Dairy Market in Venezuela, 2008 143
Figure 104: Drivers of Buyer Power in the Dairy Market in Venezuela, 2008 144
Figure 105: Drivers of Supplier Power in the Dairy Market in Venezuela, 2008 145
Figure 106: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Venezuela, 2008 146
Figure 107: Factors Influencing the Threat of Substitutes in the Dairy Market in Venezuela, 2008 147
Figure 108: Drivers of Degree of Rivalry in the Dairy Market in Venezuela, 2008 148
Figure 109: Venezuela Dairy Distribution: % Share, by Value, 2008 149
Figure 110: Venezuela Dairy Market Value Forecast: $ billion, 2008-2013 150


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