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UK Non-food in Grocers 2011
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Zahlen und Fakten zur Studie: | 265 seiten | |||||||||
| Inhalt der Studie: |
Introduction
Verdict Research: Growth in the non-food market is set to become more elusive for grocers as pressures increase on discretionary spending and initial gains from entering new product cate.....
Introduction Verdict Research: Growth in the non-food market is set to become more elusive for grocers as pressures increase on discretionary spending and initial gains from entering new product categories begin to wane. We highlight the key trends and drivers which will impact the channel going forward as well as providing forecasts for grocers' sales in each of the non-food categories which they operate in. Features and benefits * Discover which non-food sectors provide the most growth opportunities for grocers and how they must develop propositions to take advantage of these * Understand how grocers have performed in non-food using individual growth rates and market share analysis for the Big Four * Use our comprehensive profiles of the Big Four players: Asda, Morrisons, Sainsbury's, Tesco to ensure you are best prepared to defend market share * Understand how smaller grocers are building their non-food propositions Highlights The non-food market has been badly impacted by tough economic conditions causing many consumers to cut back on discretionary spending. Growth in non-food sales for grocers is beginning to slow. This is partly down to the difficult non food market, but also due to space growth having less of an impact on non-food sales and slowing sales densities. Convenience has been a major driver of success for grocers in non-food and this is set to remain a key advantage that grocers need to leverage when looking for future growth. However, their convenience advantage over competitors will be eroded over time as multichannel expansion allows competitors to provide added convenience for shoppers. Grocers must start addressing the areas in which they are weakest to build their appeal further, particularly as non-food expansion remains high on the agenda for three of the Big Four and competition is set to become more intense. Building brand authority will be fundamental to their success in a more competitive market. Your key questions answered * What should grocers do to develop their non-food propositions further and how can they build their authority in the sectors they operate in? * How will non-food in grocers perform up until 2014 and what opportunities do individual categories present? * Which grocer threatens the most in the non-food sector and how can others protect their market shares? [Studien Infos ausblenden] |
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Executive Summary Key findings In a challenging non-food market – grocers increase share; Gains lessen as market begins to mature; Tesco and Asda dominate … … though Sainsbury's makes rapid gains; Convenience becoming ubiquitous … … meaning grocers must build brand authority in non-food sectors; Health & beauty is the sector in which grocers have the highest channel share; Opportunities remain in all sectors – particularly homewares. Main conclusions Competition intensifying in a difficult non-food sector KEY ISSUES Competition to intensify Higher sector authority required to combat continued expenditure slowdown Increasing grocer penetration of non-food Shopper numbers rise in all but one sector Grocers sales growth set to slow Low non-food expenditure growth … … and weaker non-food volume growth will bring challenges Big four space gains to continue Despite slowing sales, space growth continues unabated While smaller, convenience stores can enhance non-food offer … … hypermarkets still core to capitalising on one-stop shopping … … resulting in greater competition with each other and specialists expanding OOT Multichannel increases non-food offer of all stores Click & collect core to continued success of grocers in non-food Instore kiosks convert footfall to non-food sales French model of click and drive pioneered in the UK by Tesco Grocers can lead the way in m-Commerce developments Convenience key to grocers sales Grocers exceed sector average for convenience scores across all non-food sectors … … but convenience to become ubiquitous as multichannel improves Grocers can fight back Grocers must build authority in non-food Must look beyond convenience to grow sales Service and range in need of particular attention Should look to specialists for inspiration Building brands Next stage of non-food growth to be driven by strong branded offer Department stores such as Debenhams set the standard Strongly branded offer opens up greater international opportunities Sector opportunities UK non-food market matures Focus on brands and visual presentation in clothing & footwear Fragmented market will provide opportunities in homewares Electrical sales growth to slow and focus to switch to online Gifts, better and best product offer opportunities in health & beauty Strong online offer required in music & video as sales fall into decline MARKET ANALYSIS Definitions Summary Non-food growth slows as consumers resist discretionary purchases Non-food market [Missing title] Non-food volume growth dips Grocers non-food sales Gains slow but non-food remains central to growth strategies Grocers non-food space Non-food space growth begins to slow, though continues to gain prominence instore Non-food market forecast to 2014 Outlook for non-food remains tough Grocers non-food market forecast to 2014 Grocers maintain advantage in difficult market LEADING COMPANIES DATA ANALYSIS Non-food market shares Operating statistics Space allocation How reduced non-food space is allocated in superstores and hypermarkets Standalone non-food format space allocation Advertising spend Grocers account for four out of the Top Five in retailer advertising spend ASDA Aims to be number one in UK non-food in five years Recent key events Conveying quality key to growth Proposition Focus on clothing and homewares to drive footfall to non-food Financials Sales growth slows down Price positioning drives footfall and sales Space Netto stores will boost numbers Sector analysis – non-food Space allocation Non-food growth rate declines as Asda loses momentum Market shares Asda struggles to lead grocer charge into non-food Outlook Improving and not just expanding offer will prove challenging MORRISONS Readies itself for baby steps in non-food online Recent key events New chief executive provides continuity Proposition Strengthening price architecture a major focus Financials Trading performance defies recession Profit growth remains in double figures Space Sustains space growth despite recession Sector analysis – non-food Space allocation Strategy step-change requires compelling range and promotion to succeed Market shares [Missing title] Outlook Food remains core but Morrisons readies itself for online non-food venture SAINSBURY'S Non-food central to making Sainsbury's "great again" Recent key events Presses on with expansion to regain second place among Big Four Proposition Room for sub branding development to gain prominence in non-food Financials Non-food growth driven by space expansion Profit growth slows but still ahead of sales Space Rapid growth in supermarkets and convenience stores Sector analysis – non-food Space allocation Expansion and multichannel drive growth in non-food Market shares Gains set to level off as competitors provide enhanced offer Outlook Improvements in non-food marketing will enhance space expansion gains TESCO Aims to get non-food back on track Recent key events Clear strategy to further progress in non-food Proposition Price architecture a major focus Financials New space drives sales growth Non-stop growth across sales and profit Space Sustains space growth despite recession Sector analysis – non-food Space allocation Growth recovers in 2010/11 Market shares [Missing title] Outlook Focus on non-food and loyalty will help maintain share as competition intensifies SMALLER PLAYERS The Co-operative Plans to further extend neighbourhood storebase but non-food is a squeeze Waitrose Non-food remains peripheral but provides potential for further growth OTHER SMALLER GROCERS NON-FOOD OFFERS Discounters: and then there were two Aldi and Lidl dominant after exit of Netto Aldi Lidl Ocado Iceland SPAR SECTOR COMPARISONS Main non-food markets in which grocers participate Health & beauty and clothing & footwear remain strong as sales growth in other non-food sectors dwindles Grocers non-food components Weak competition helps grocers make rapid sales increases in electricals … … though clothing & footwear looks set to be next target for growth More effective merchandising required to diversify non-food sales Grocers non-food space allocation by sector Proportion of non-food space falls as online gains greater emphasis and growth slows Grocers non-food sales forecasts by market component Health & beauty remains grocers stalwart with solid growth forecast … … while music & video and electricals sales pose greater challenges CLOTHING & FOOTWEAR Channels of distribution Grocers take share … Grocers sales … but market gains slow Grocers shares Sainsbury's becomes engine of growth Pricing architecture Price points of key products Opening price points Closing price points Range architecture Womenswear Menswear Childrenswear Outlook Competition intensifies as Sainsbury's pushes in clothing Focus on building brands as quality becomes more important Need to create a specialist experience Multichannel a big opportunity ELECTRICALS Channels of distribution Grocers join in pillage of specialists channel Grocers sales Fall in demand makes electricals a tough sector for grocers Grocers shares Grocers make only small market share gains as price shows limited appeal Pricing architecture Price points of key products Opening price points Closing price points Range architecture Specialists still ahead but grocers enlarge ranges Outlook Footfall in decline as concerns about the economy persist and few innovative products are launched Driving market share gains proving challenging HEALTH & BEAUTY Channels of distribution Big Four gain share from specialists Grocers sales Grocers focus on non-food expansion continues to provide growth Grocers shares Tesco continues to dominate with Asda making ground Pricing architecture Price points of key products Opening price points Closing price points HOMEWARES Channels of distribution Specialists are squeezed as grocers and non-specialists diversify into homewares Grocers sales Take advantage of retailer casualties Grocers shares Tesco just holds on to first position Pricing architecture Price points of key products Opening price points Closing price points Range architecture Lack choice compared to non-grocer rivals Outlook Opportunities for grocers in fragmented market MUSIC & VIDEO Channels of distribution Decline of specialist retailers provides opportunities for growth Grocers sales Grocers share grows Grocers shares Tesco loses momentum as online retailers start to dominate Outlook Grocers could gain further share from decline of specialists Young music & video shoppers find grocers unappealing Grocers shoppers more prone to government cuts Grocers need to leverage online food offers OTHER NON-FOOD Discretionary categories continue to suffer from restricted spending Grocers sales Grocers benefit from convenience and value-driven shopping Grocers other non-food offers Books, news & stationery DIY & gardening Furniture & floorcoverings Sports equipment Toys & games APPENDIX Financial statistics – VAT Financials Stores Abbreviations Methodology Technical appendix Clothing & footwear Electricals Health & beauty Homewares Further reading Ask the analyst Global Retail FreeView Verdict consulting Disclaimer [Inhaltsverzeichnis ausblenden] |
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| Hinweis: | * Der Rechnungsbetrag für diese Studie wird in $ (Dollar) ausgewiesen. Kunden aus dem Inland bekommen von uns eine Rechnung in Euro, umgerechnet zum letztwöchigen Schlusskurs | |||||||||||
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