Ford Motor Company: Corporate and Strategic Assessment Report – Company Strategy, SWOT Analysis and 5-year Adjusted Financials with In-depth Company Profile

Ford seeks to ensure that it has sufficient funding available with a high degree of certainty throughout the business cycle, while Ford Credit's funding strategy is to maintain a high level of liquidity by having a substantial cash balance and committed funding capacity, allowing it to meet its short-term funding obligations.

Report Highlights
Ford is one of the Big Three manufacturers of cars and trucks in the US. The company manufactures and distributes automobiles in over 200 markets across six continents. With around 95 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mazda, Mercury, and Volvo.

The company has been witnessing sluggish revenue growth in recent years. The company's revenues have grown at a CAGR (2003-2007) of 1%, from $164,631 million in 2003 to $172,455 million in 2007. In March 2008, the company entered into a definitive agreement to sell its Jaguar and Land Rover brands to Tata Motors.

In November 2007, the company agreed in principle with United Automobile Workers (UAW) on a new, four-year collective bargaining agreement (CBA), and a separate memorandum of understanding (MoU) relating to retiree healthcare benefits.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 8
Company Locations and Subsidiaries 10
Company Financials 11
Overview 11
Revenue by Division 11
Revenue by Geography 11
Products and Services List 13
Major Products and Services 13
List of Products and Services 13
List of Brands 13
Competitors and strategic business relationships 14
Top Competitors 14
List of Competitors 14
Suppliers and Partners 15
Clients 16
Shareholding Structure 17
Strategy 18
Company Statement 18
Strategy 22
Corporate Social Responsibility 26
SWOT Analysis 29
Overview 29
Strengths 30
Weaknesses 32
Opportunities 34
Threats 36
Value Chain Analysis 38
Overview 38
OE Parts 39
OE Parts 39
Assembly & Distribution 39
Retail Sales & Services 39
Aftermarket 40
Used Vehicle Sales 40
End-of-Life 40
Key Employees 41
List of Key Employees 41
Key Employee Biographies 43
Financial and Operational Overview 49
Financial Overview 49
Key Industry-specific Ratios 51
Appendix 52
Data Definitions 52
Ask the analyst 52
Datamonitor consulting 52
Disclaimer 52
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Table 1: Ford Motor Company - Key Facts 5
Table 2: Ford Motor Company- Other Locations and Subsidiaries 10
Table 3: Ford Motor Company - Revenue by Division, 2006-2007 ($ Mn) 11
Table 4: Ford Motor Company- Revenue by Geography, 2006-2007 ($ Mn) 11
Table 5: Ford Motor Company - Products and Services 13
Table 6: Ford Motor Company - Brands 13
Table 7: Ford Motor Company - Key Competitors 14
Table 8: Ford Motor Company - Key Shareholders 17
Table 9: Ford Motor Company- SWOT Analysis Summary 29
Table 10: Ford Motor Company- Value Chain Analysis 38
Table 11: Ford Motor Company - Key Employees 41
Table 12: Ford Motor Company - Financial And Operational Overview, 2003–2007, ($ Mn) 49
Table 13: Ford Motor Company - Key Industry-Specific Ratios 2007 51
Table 14: Ford Motor Company - Data Definitions 52

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