Fortified Wine in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the fortified wine market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: vermouth, other fortified wine, sherry, madeira and port

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest fortified wine market, led by vermouth category.

Russia leads the fortified wine market in terms of volume among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fortified wine market in high growth / emerging nations

*Identify key players within the fortified wine in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the fortified wine market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest fortified wine market, led by vermouth category 2
Russia leads the fortified wine market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 16
BRIC fortified wine market, volume overview 16
BRIC fortified wine market, value overview 21
Chapter 4 Global Fortified Wine Market – Top Five vs BRIC Countries 26
Value Analysis 26
Volume Analysis 28
Chapter 5 Brazil 30
Value analysis (Brazilian Real), 2004?09 30
Value analysis (Brazilian Real), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 49
Value analysis (Russian Ruble), 2004?09 49
Value analysis (Russian Ruble), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 India 68
Value analysis (Indian Rupee), 2004?09 68
Value analysis (Indian Rupee), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 China 84
Value analysis (Chinese Yuan Renminbi), 2004?09 84
Value analysis (Chinese Yuan Renminbi), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 New Product Development 104
Product launches 2009: Russia 104
Recent product launches 106
Product launches 2009: China 107
Recent product launches 109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Fortified wine market, BRIC, volume (liters, million), 2004?14 16
Figure 2: Fortified wine market, BRIC, volume (liters, million), 2004?09 18
Figure 3: Fortified wine market, BRIC, volume (liters, million), 2009–14 19
Figure 4: Fortified wine market, BRIC, volume growth analysis, 2004?14 20
Figure 5: Fortified wine market, BRIC, value ($m), 2004?14 21
Figure 6: Fortified wine market, BRIC, value ($m) , 2004?09 23
Figure 7: Fortified wine market, BRIC, value ($m) , 2009?14 24
Figure 8: Fortified wine market, BRIC, value growth analysis, 2004?14 25
Figure 9: Global fortified wine market split ($m), top five vs BRIC countries, 2009–14 26
Figure 10: Global fortified wine market split (liters, million), top five vs BRIC countries, 2009–14 28
Figure 11: Fortified wine, Brazil, value by segment (BRLm), 2004?14 32
Figure 12: Fortified wine, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Fortified wine, Brazil, volume by segment (liters, million), 2004?14 38
Figure 14: Fortified wine, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Fortified wine, Brazil, company share by volume (%), 2008?09 41
Figure 16: Fortified wine, Brazil, distribution channels by volume (%), 2008?09 44
Figure 17: Fortified wine, Russia, value by segment (RUBm), 2004?14 51
Figure 18: Fortified wine, Russia, category growth comparison, by value, 2004?14 54
Figure 19: Fortified wine, Russia, volume by segment (liters, million), 2004?14 57
Figure 20: Fortified wine, Russia, category growth comparison, by volume, 2004?14 57
Figure 21: Fortified wine, Russia, company share by volume (%), 2008?09 60
Figure 22: Fortified wine, Russia, distribution channels by volume (%), 2008?09 63
Figure 23: Fortified wine, India, value by segment (INRm), 2004?14 70
Figure 24: Fortified wine, India, category growth comparison, by value, 2004?14 73
Figure 25: Fortified wine, India, volume by segment (liters, million), 2004?14 76
Figure 26: Fortified wine, India, category growth comparison, by volume, 2004?14 76
Figure 27: Fortified wine, India, distribution channels by volume (%), 2008?09 80
Figure 28: Fortified wine, China, value by segment (CNYm), 2004?14 86
Figure 29: Fortified wine, China, category growth comparison, by value, 2004?14 89
Figure 30: Fortified wine, China, volume by segment (liters, million), 2004?14 92
Figure 31: Fortified wine, China, category growth comparison, by volume, 2004?14 92
Figure 32: Fortified wine, China, company share by volume (%), 2008?09 95
Figure 33: Fortified wine, China, distribution channels by volume (%), 2008?09 99
Figure 34: Annual data review process 111

LIST OF TABLES
Table 1: Fortified wine category definitions 5
Table 2: Fortified wine distribution channels 6
Table 3: Fortified wine market, BRIC, volume (liters, million), 2004?14 17
Table 4: Fortified wine market, BRIC, volume (liters, million), 2004?09 18
Table 5: Fortified wine market, BRIC, volume (liters, million), 2009–14 19
Table 6: Fortified wine market, BRIC, value ($m), 2004?14 22
Table 7: Fortified wine market, BRIC, value ($m), 2004?09 23
Table 8: Fortified wine market, BRIC, value ($m), 2009?14 24
Table 9: Global fortified wine market split ($m), top five vs BRIC countries, 2009–14 27
Table 10: Global fortified wine market split (liters, million), top five vs BRIC countries, 2009–14 29
Table 11: Fortified wine, Brazil, value by segment (BRLm), 2004?09 30
Table 12: Fortified wine, Brazil, value forecast by segment (BRLm), 2009?14 31
Table 13: Fortified wine, Brazil, value by segment ($m), 2004?09 33
Table 14: Fortified wine, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Fortified wine, Brazil, volume by segment (liters, million), 2004?09 36
Table 16: Fortified wine, Brazil, volume forecast by segment (liters, million), 2009?14 37
Table 17: Fortified wine, Brazil, brand share by volume (%), 2008?09 39
Table 18: Fortified wine, Brazil, volume by brand (liters, million), 2008?09 40
Table 19: Fortified wine, Brazil, company share by volume (%), 2008?09 42
Table 20: Fortified wine, Brazil, volume by company (liters, million), 2008?09 42
Table 21: Fortified wine, Brazil, distribution channels by volume (%), 2008?09 43
Table 22: Fortified wine, Brazil, volume by distribution channel (liters, million), 2008?09 43
Table 23: Fortified wine, Brazil, expenditure per capita (BRL), 2004?09 45
Table 24: Fortified wine, Brazil, forecast expenditure per capita (BRL), 2009?14 46
Table 25: Fortified wine, Brazil, expenditure per capita ($), 2004?09 46
Table 26: Fortified wine, Brazil, forecast expenditure per capita ($), 2009?14 47
Table 27: Fortified wine, Brazil, consumption per capita (liters), 2004?09 47
Table 28: Fortified wine, Brazil, forecast consumption per capita (liters), 2009?14 48
Table 29: Fortified wine, Russia, value by segment (RUBm), 2004?09 49
Table 30: Fortified wine, Russia, value forecast by segment (RUBm), 2009?14 50
Table 31: Fortified wine, Russia, value by segment ($m), 2004?09 52
Table 32: Fortified wine, Russia, value forecast by segment ($m), 2009?14 53
Table 33: Fortified wine, Russia, volume by segment (liters, million), 2004?09 55
Table 34: Fortified wine, Russia, volume forecast by segment (liters, million), 2009?14 56
Table 35: Fortified wine, Russia, brand share by volume (%), 2008?09 58
Table 36: Fortified wine, Russia, volume by brand (liters, million), 2008?09 59
Table 37: Fortified wine, Russia, company share by volume (%), 2008?09 61
Table 38: Fortified wine, Russia, volume by company (liters, million), 2008?09 61
Table 39: Fortified wine, Russia, distribution channels by volume (%), 2008?09 62
Table 40: Fortified wine, Russia, volume by distribution channel (liters, million), 2008?09 62
Table 41: Fortified wine, Russia, expenditure per capita (RUB), 2004?09 64
Table 42: Fortified wine, Russia, forecast expenditure per capita (RUB), 2009?14 65
Table 43: Fortified wine, Russia, expenditure per capita ($), 2004?09 65
Table 44: Fortified wine, Russia, forecast expenditure per capita ($), 2009?14 66
Table 45: Fortified wine, Russia, consumption per capita (liters), 2004?09 66
Table 46: Fortified wine, Russia, forecast consumption per capita (liters), 2009?14 67
Table 47: Fortified wine, India, value by segment (INRm), 2004?09 68
Table 48: Fortified wine, India, value forecast by segment (INRm), 2009?14 69
Table 49: Fortified wine, India, value by segment ($m), 2004?09 71
Table 50: Fortified wine, India, value forecast by segment ($m), 2009?14 72
Table 51: Fortified wine, India, volume by segment (liters, million), 2004?09 74
Table 52: Fortified wine, India, volume forecast by segment (liters, million), 2009?14 75
Table 53: Fortified wine, India, brand share by volume (%), 2008?09 77
Table 54: Fortified wine, India, volume by brand (liters, million), 2008?09 77
Table 55: Fortified wine, India, company share by volume (%), 2008?09 78
Table 56: Fortified wine, India, volume by company (liters, million), 2008?09 78
Table 57: Fortified wine, India, distribution channels by volume (%), 2008?09 79
Table 58: Fortified wine, India, volume by distribution channel (liters, million), 2008?09 79
Table 59: Fortified wine, India, expenditure per capita (INR), 2004?09 81
Table 60: Fortified wine, India, forecast expenditure per capita (INR), 2009?14 81
Table 61: Fortified wine, India, expenditure per capita ($), 2004?09 82
Table 62: Fortified wine, India, forecast expenditure per capita ($), 2009?14 82
Table 63: Fortified wine, India, consumption per capita (liters), 2004?09 83
Table 64: Fortified wine, India, forecast consumption per capita (liters), 2009?14 83
Table 65: Fortified wine, China, value by segment (CNYm), 2004?09 84
Table 66: Fortified wine, China, value forecast by segment (CNYm), 2009?14 85
Table 67: Fortified wine, China, value by segment ($m), 2004?09 87
Table 68: Fortified wine, China, value forecast by segment ($m), 2009?14 88
Table 69: Fortified wine, China, volume by segment (liters, million), 2004?09 90
Table 70: Fortified wine, China, volume forecast by segment (liters, million), 2009?14 91
Table 71: Fortified wine, China, brand share by volume (%), 2008?09 93
Table 72: Fortified wine, China, volume by brand (liters, million), 2008?09 94
Table 73: Fortified wine, China, company share by volume (%), 2008?09 96
Table 74: Fortified wine, China, volume by company (liters, million), 2008?09 97
Table 75: Fortified wine, China, distribution channels by volume (%), 2008?09 98
Table 76: Fortified wine, China, volume by distribution channel (liters, million), 2008?09 98
Table 77: Fortified wine, China, expenditure per capita (CNY), 2004?09 100
Table 78: Fortified wine, China, forecast expenditure per capita (CNY), 2009?14 101
Table 79: Fortified wine, China, expenditure per capita ($), 2004?09 101
Table 80: Fortified wine, China, forecast expenditure per capita ($), 2009?14 102
Table 81: Fortified wine, China, consumption per capita (liters), 2004?09 102
Table 82: Fortified wine, China, forecast consumption per capita (liters), 2009?14 103
Table 83: Russia fortified wine new product launches reports, by company, 2009 104
Table 84: Russia fortified wine new product launches SKUs, by company, 2009 104
Table 85: Russia fortified wine new product launches (reports), by flavor and fragrances, 2009 105
Table 86: Russia fortified wine new product launches (reports), by ingredients, 2009 105
Table 87: Russia fortified wine new product launches (reports), by package tags or claims, 2009 106
Table 88: Russia fortified wine new product launches - recent five launches (2009) 106
Table 89: China fortified wine new product launches reports, by company, 2009 107
Table 90: China fortified wine new product launches SKUs, by company, 2009 107
Table 91: China fortified wine new product launches (reports), by flavor and fragrances, 2009 108
Table 92: China fortified wine new product launches (reports), by ingredients, 2009 108
Table 93: China fortified wine new product launches (reports), by package tags or claims, 2009 109
Table 94: China fortified wine new product launches - recent launch (2009) 109



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