TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Macroeconomic Profile 34
Macroeconomic Indicators 34
Chapter 5 Research Methodology 39
Methodology overview 39
Secondary research 40
Market modeling 41
Creating an initial data model 41
Revising the initial data model 41
Creating a final estimate 42
Creating demographic value splits 42
Primary research 42
Data finalization 43
Ongoing research 43
LIST OF FIGURES
Figure 1: Fortified wine, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: Fortified wine, Argentina, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Argentina, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Argentina, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Argentina, company share by volume (%), 2008?09 23
Figure 6: Fortified wine, Argentina, distribution channels by volume (%), 2008?09 29
Figure 7: Annual data review process 40
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Argentina, value by segment (ARSm), 2004?09 9
Table 4: Fortified wine, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: Fortified wine, Argentina, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Argentina, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Argentina, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Argentina, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Argentina, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Argentina, volume by brand (liters, million), 2008?09 21
Table 11: Fortified wine, Argentina, company share by volume (%), 2008?09 24
Table 12: Fortified wine, Argentina, volume by company (liters, million), 2008?09 26
Table 13: Fortified wine, Argentina, distribution channels by volume (%), 2008?09 28
Table 14: Fortified wine, Argentina, volume by distribution channel (liters, million), 2008?09 28
Table 15: Fortified wine, Argentina, expenditure per capita (ARS), 2004?09 30
Table 16: Fortified wine, Argentina, forecast expenditure per capita (ARS), 2009?14 31
Table 17: Fortified wine, Argentina, expenditure per capita ($), 2004?09 31
Table 18: Fortified wine, Argentina, forecast expenditure per capita ($), 2009?14 32
Table 19: Fortified wine, Argentina, consumption per capita (liters), 2004?09 32
Table 20: Fortified wine, Argentina, forecast consumption per capita (liters), 2009?14 33
Table 21: Argentina population, by age group, 2004?09 (millions) 34
Table 22: Argentina population forecast, by age group, 2009?14 (millions) 35
Table 23: Argentina population, by gender, 2004?09 (millions) 35
Table 24: Argentina population forecast, by gender, 2009?14 (millions) 36
Table 25: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 36
Table 26: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 36
Table 27: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 37
Table 28: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 37
Table 29: Argentina real GDP, 2004?09 ($bn, 2000 prices) 37
Table 30: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 38
Table 31: Argentina consumer price index, 2004?09 (2000=100) 38
Table 32: Argentina consumer price index, 2009?14 (2000=100) 38
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