Fortified Wine Market in Germany to 2014 (Wine)

Introduction

Fortified Wine Market in Germany to 2014 (Wine) is a comprehensive resource for fortified wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the German fortified wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the fortified wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the fortified wine market in Germany and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The fortified wine market in Germany increased at a compound annual growth rate of 1% between 2004 and 2009.
• The vermouth segment led the fortified wine market in Germany in 2009, with a share of 46.4%.
• The leading player in fortified wine market in Germany is Bacardi Limited.

Key questions answered

• Which will be the fastest growing segment within the fortified wine market in Germany?
• How will the forecast growth differ from the historic growth exhibited by the fortified wine market in Germany?
• Which company accounted for the largest share of the German fortified wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Fortified wine, Germany, value by segment (€m), 2004?14 11
Figure 2: Fortified wine, Germany, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Germany, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Germany, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Germany, company share by volume (%), 2008?09 20
Figure 6: Fortified wine, Germany, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Germany, value by segment (€m), 2004?09 9
Table 4: Fortified wine, Germany, value forecast by segment (€m), 2009?14 10
Table 5: Fortified wine, Germany, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Germany, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Germany, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Germany, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Germany, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Germany, volume by brand (liters, million), 2008?09 19
Table 11: Fortified wine, Germany, company share by volume (%), 2008?09 21
Table 12: Fortified wine, Germany, volume by company (liters, million), 2008?09 22
Table 13: Fortified wine, Germany, distribution channels by volume (%), 2008?09 23
Table 14: Fortified wine, Germany, volume by distribution channel (liters, million), 2008?09 23
Table 15: Fortified wine, Germany, expenditure per capita (€), 2004?09 25
Table 16: Fortified wine, Germany, forecast expenditure per capita (€), 2009?14 25
Table 17: Fortified wine, Germany, expenditure per capita ($), 2004?09 26
Table 18: Fortified wine, Germany, forecast expenditure per capita ($), 2009?14 26
Table 19: Fortified wine, Germany, consumption per capita (liters), 2004?09 27
Table 20: Fortified wine, Germany, forecast consumption per capita (liters), 2009?14 27
Table 21: Germany population, by age group, 2004?09 (millions) 28
Table 22: Germany population forecast, by age group, 2009?14 (millions) 29
Table 23: Germany population, by gender, 2004?09 (millions) 29
Table 24: Germany population forecast, by gender, 2009?14 (millions) 30
Table 25: Germany nominal GDP, 2004?09 (€bn, nominal prices) 30
Table 26: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 30
Table 27: Germany real GDP, 2004?09 (€bn, 2000 prices) 31
Table 28: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 31
Table 29: Germany real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Germany consumer price index, 2004?09 (2000=100) 32
Table 32: Germany consumer price index, 2009?14 (2000=100) 32


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