Fortified Wine Market in Hong Kong to 2014 (Wine)

Introduction

Fortified Wine Market in Hong Kong to 2014 (Wine) is a comprehensive resource for fortified wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hong Kong fortified wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the fortified wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the fortified wine market in Hong Kong and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The fortified wine market in Hong Kong increased at a compound annual growth rate of 3.3% between 2004 and 2009.
• The port segment led the fortified wine market in Hong Kong in 2009, with a share of 67%.
• The leading player in fortified wine market in Hong Kong is Foster's Group Ltd.

Key questions answered

• Which will be the fastest growing segment within the fortified wine market in Hong Kong?
• How will the forecast growth differ from the historic growth exhibited by the fortified wine market in Hong Kong?
• Which company accounted for the largest share of the Hong Kong fortified wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Fortified wine, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Fortified wine, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Hong Kong, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Hong Kong, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Hong Kong, company share by volume (%), 2008?09 20
Figure 6: Fortified wine, Hong Kong, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Fortified wine, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Fortified wine, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Hong Kong, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Hong Kong, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Hong Kong, volume by brand (liters, million), 2008?09 19
Table 11: Fortified wine, Hong Kong, company share by volume (%), 2008?09 21
Table 12: Fortified wine, Hong Kong, volume by company (liters, million), 2008?09 22
Table 13: Fortified wine, Hong Kong, distribution channels by volume (%), 2008?09 23
Table 14: Fortified wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 23
Table 15: Fortified wine, Hong Kong, expenditure per capita (HK$), 2004?09 25
Table 16: Fortified wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 25
Table 17: Fortified wine, Hong Kong, expenditure per capita ($), 2004?09 26
Table 18: Fortified wine, Hong Kong, forecast expenditure per capita ($), 2009?14 26
Table 19: Fortified wine, Hong Kong, consumption per capita (liters), 2004?09 27
Table 20: Fortified wine, Hong Kong, forecast consumption per capita (liters), 2009?14 27
Table 21: Hong Kong population, by age group, 2004?09 (millions) 28
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 29
Table 23: Hong Kong population, by gender, 2004?09 (millions) 29
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 30
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 30
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 30
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 31
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 31
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 32
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 32


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