Fortified Wine Market in Hungary to 2014 (Wine)

Introduction

Fortified Wine Market in Hungary to 2014 (Wine) is a comprehensive resource for fortified wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hungarian fortified wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the fortified wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the fortified wine market in Hungary and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The fortified wine market in Hungary decreased at a compound annual growth rate of 2.3% between 2004 and 2009.
• The other fortified wine segment led the fortified wine market in Hungary in 2009, with a share of 92%.
• The leading player in fortified wine market in Hungary is Hardy wine company.

Key questions answered

• Which will be the fastest growing segment within the fortified wine market in Hungary?
• How will the forecast growth differ from the historic growth exhibited by the fortified wine market in Hungary?
• Which company accounted for the largest share of the Hungarian fortified wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Fortified wine, Hungary, value by segment (HUFm), 2004?14 11
Figure 2: Fortified wine, Hungary, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Hungary, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Hungary, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Hungary, company share by volume (%), 2008?09 19
Figure 6: Fortified wine, Hungary, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Fortified wine, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Fortified wine, Hungary, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Hungary, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Hungary, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Hungary, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Hungary, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Hungary, volume by brand (liters, million), 2008?09 18
Table 11: Fortified wine, Hungary, company share by volume (%), 2008?09 20
Table 12: Fortified wine, Hungary, volume by company (liters, million), 2008?09 20
Table 13: Fortified wine, Hungary, distribution channels by volume (%), 2008?09 21
Table 14: Fortified wine, Hungary, volume by distribution channel (liters, million), 2008?09 21
Table 15: Fortified wine, Hungary, expenditure per capita (HUF), 2004?09 23
Table 16: Fortified wine, Hungary, forecast expenditure per capita (HUF), 2009?14 23
Table 17: Fortified wine, Hungary, expenditure per capita ($), 2004?09 24
Table 18: Fortified wine, Hungary, forecast expenditure per capita ($), 2009?14 24
Table 19: Fortified wine, Hungary, consumption per capita (liters), 2004?09 25
Table 20: Fortified wine, Hungary, forecast consumption per capita (liters), 2009?14 25
Table 21: Hungary population, by age group, 2004?09 (millions) 26
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 27
Table 23: Hungary population, by gender, 2004?09 (millions) 27
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 28
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 28
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 28
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 29
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 29
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Hungary consumer price index, 2004?09 (2000=100) 30
Table 32: Hungary consumer price index, 2009?14 (2000=100) 30


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