TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Fortified wine, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Fortified wine, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Pakistan, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Pakistan, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Pakistan, company share by volume (%), 2008?09 19
Figure 6: Fortified wine, Pakistan, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Fortified wine, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Fortified wine, Pakistan, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Pakistan, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Pakistan, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Pakistan, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Pakistan, volume by brand (liters, million), 2008?09 18
Table 11: Fortified wine, Pakistan, company share by volume (%), 2008?09 20
Table 12: Fortified wine, Pakistan, volume by company (liters, million), 2008?09 20
Table 13: Fortified wine, Pakistan, distribution channels by volume (%), 2008?09 21
Table 14: Fortified wine, Pakistan, volume by distribution channel (liters, million), 2008?09 21
Table 15: Fortified wine, Pakistan, expenditure per capita (PKR), 2004?09 23
Table 16: Fortified wine, Pakistan, forecast expenditure per capita (PKR), 2009?14 23
Table 17: Fortified wine, Pakistan, expenditure per capita ($), 2004?09 24
Table 18: Fortified wine, Pakistan, forecast expenditure per capita ($), 2009?14 24
Table 19: Fortified wine, Pakistan, consumption per capita (liters), 2004?09 25
Table 20: Fortified wine, Pakistan, forecast consumption per capita (liters), 2009?14 25
Table 21: Pakistan population, by age group, 2004?09 (millions) 26
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 27
Table 23: Pakistan population, by gender, 2004?09 (millions) 27
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 28
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 28
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 28
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 29
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 29
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