TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Russian Ruble), 2004?09 9
Value analysis (Russian Ruble), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Fortified wine, Russia, value by segment (RUBm), 2004?14 11
Figure 2: Fortified wine, Russia, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Russia, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Russia, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Russia, company share by volume (%), 2008?09 20
Figure 6: Fortified wine, Russia, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Russia, value by segment (RUBm), 2004?09 9
Table 4: Fortified wine, Russia, value forecast by segment (RUBm), 2009?14 10
Table 5: Fortified wine, Russia, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Russia, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Russia, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Russia, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Russia, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Russia, volume by brand (liters, million), 2008?09 19
Table 11: Fortified wine, Russia, company share by volume (%), 2008?09 21
Table 12: Fortified wine, Russia, volume by company (liters, million), 2008?09 21
Table 13: Fortified wine, Russia, distribution channels by volume (%), 2008?09 22
Table 14: Fortified wine, Russia, volume by distribution channel (liters, million), 2008?09 22
Table 15: Fortified wine, Russia, expenditure per capita (RUB), 2004?09 24
Table 16: Fortified wine, Russia, forecast expenditure per capita (RUB), 2009?14 25
Table 17: Fortified wine, Russia, expenditure per capita ($), 2004?09 25
Table 18: Fortified wine, Russia, forecast expenditure per capita ($), 2009?14 26
Table 19: Fortified wine, Russia, consumption per capita (liters), 2004?09 26
Table 20: Fortified wine, Russia, forecast consumption per capita (liters), 2009?14 27
Table 21: Russia population, by age group, 2004?09 (millions) 28
Table 22: Russia population forecast, by age group, 2009?14 (millions) 29
Table 23: Russia population, by gender, 2004?09 (millions) 29
Table 24: Russia population forecast, by gender, 2009?14 (millions) 30
Table 25: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 30
Table 26: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 30
Table 27: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 31
Table 28: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 31
Table 29: Russia real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Russia consumer price index, 2004?09 (2000=100) 32
Table 32: Russia consumer price index, 2009?14 (2000=100) 32
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