TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (South Korean Won), 2004?09 9
Value analysis (South Korean Won), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Fortified wine, South Korea, value by segment (KRWm), 2004?14 11
Figure 2: Fortified wine, South Korea, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, South Korea, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, South Korea, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, South Korea, distribution channels by volume (%), 2008?09 21
Figure 6: Annual data review process 32
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, South Korea, value by segment (KRWm), 2004?09 9
Table 4: Fortified wine, South Korea, value forecast by segment (KRWm), 2009?14 10
Table 5: Fortified wine, South Korea, value by segment ($m), 2004?09 12
Table 6: Fortified wine, South Korea, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, South Korea, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, South Korea, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, South Korea, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, South Korea, volume by brand (liters, million), 2008?09 18
Table 11: Fortified wine, South Korea, company share by volume (%), 2008?09 19
Table 12: Fortified wine, South Korea, volume by company (liters, million), 2008?09 19
Table 13: Fortified wine, South Korea, distribution channels by volume (%), 2008?09 20
Table 14: Fortified wine, South Korea, volume by distribution channel (liters, million), 2008?09 20
Table 15: Fortified wine, South Korea, expenditure per capita (KRW), 2004?09 22
Table 16: Fortified wine, South Korea, forecast expenditure per capita (KRW), 2009?14 23
Table 17: Fortified wine, South Korea, expenditure per capita ($), 2004?09 24
Table 18: Fortified wine, South Korea, forecast expenditure per capita ($), 2009?14 24
Table 19: Fortified wine, South Korea, consumption per capita (liters), 2004?09 25
Table 20: Fortified wine, South Korea, forecast consumption per capita (liters), 2009?14 25
Table 21: South Korea population, by age group, 2004?09 (millions) 26
Table 22: South Korea population forecast, by age group, 2009?14 (millions) 27
Table 23: South Korea population, by gender, 2004?09 (millions) 27
Table 24: South Korea population forecast, by gender, 2009?14 (millions) 28
Table 25: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 28
Table 26: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 28
Table 27: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 29
Table 28: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 29
Table 29: South Korea real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: South Korea consumer price index, 2004?09 (2000=100) 30
Table 32: South Korea consumer price index, 2009?14 (2000=100) 30
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