TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Fortified wine, Spain, value by segment (€m), 2004?14 11
Figure 2: Fortified wine, Spain, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Spain, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Spain, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Spain, company share by volume (%), 2008?09 19
Figure 6: Fortified wine, Spain, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Spain, value by segment (€m), 2004?09 9
Table 4: Fortified wine, Spain, value forecast by segment (€m), 2009?14 10
Table 5: Fortified wine, Spain, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Spain, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Spain, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Spain, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Spain, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Spain, volume by brand (liters, million), 2008?09 18
Table 11: Fortified wine, Spain, company share by volume (%), 2008?09 20
Table 12: Fortified wine, Spain, volume by company (liters, million), 2008?09 20
Table 13: Fortified wine, Spain, distribution channels by volume (%), 2008?09 21
Table 14: Fortified wine, Spain, volume by distribution channel (liters, million), 2008?09 21
Table 15: Fortified wine, Spain, expenditure per capita (€), 2004?09 23
Table 16: Fortified wine, Spain, forecast expenditure per capita (€), 2009?14 24
Table 17: Fortified wine, Spain, expenditure per capita ($), 2004?09 25
Table 18: Fortified wine, Spain, forecast expenditure per capita ($), 2009?14 25
Table 19: Fortified wine, Spain, consumption per capita (liters), 2004?09 26
Table 20: Fortified wine, Spain, forecast consumption per capita (liters), 2009?14 26
Table 21: Spain population, by age group, 2004?09 (millions) 27
Table 22: Spain population forecast, by age group, 2009?14 (millions) 28
Table 23: Spain population, by gender, 2004?09 (millions) 28
Table 24: Spain population forecast, by gender, 2009?14 (millions) 29
Table 25: Spain nominal GDP, 2004?09 (€bn, nominal prices) 29
Table 26: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 29
Table 27: Spain real GDP, 2004?09 (€bn, 2000 prices) 30
Table 28: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 30
Table 29: Spain real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Spain consumer price index, 2004?09 (2000=100) 31
Table 32: Spain consumer price index, 2009?14 (2000=100) 31
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