TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Thai Baht), 2004?09 9
Value analysis (Thai Baht), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Fortified wine, Thailand, value by segment (THBm), 2004?14 11
Figure 2: Fortified wine, Thailand, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Thailand, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Thailand, category growth comparison, by volume, 2004?14 17
Figure 5: Fortified wine, Thailand, distribution channels by volume (%), 2008?09 21
Figure 6: Annual data review process 32
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Thailand, value by segment (THBm), 2004?09 9
Table 4: Fortified wine, Thailand, value forecast by segment (THBm), 2009?14 10
Table 5: Fortified wine, Thailand, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Thailand, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Thailand, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Thailand, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Thailand, brand share by volume (%), 2008?09 18
Table 10: Fortified wine, Thailand, volume by brand (liters, million), 2008?09 18
Table 11: Fortified wine, Thailand, company share by volume (%), 2008?09 19
Table 12: Fortified wine, Thailand, volume by company (liters, million), 2008?09 19
Table 13: Fortified wine, Thailand, distribution channels by volume (%), 2008?09 20
Table 14: Fortified wine, Thailand, volume by distribution channel (liters, million), 2008?09 20
Table 15: Fortified wine, Thailand, expenditure per capita (THB), 2004?09 22
Table 16: Fortified wine, Thailand, forecast expenditure per capita (THB), 2009?14 23
Table 17: Fortified wine, Thailand, expenditure per capita ($), 2004?09 24
Table 18: Fortified wine, Thailand, forecast expenditure per capita ($), 2009?14 24
Table 19: Fortified wine, Thailand, consumption per capita (liters), 2004?09 25
Table 20: Fortified wine, Thailand, forecast consumption per capita (liters), 2009?14 25
Table 21: Thailand population, by age group, 2004?09 (millions) 26
Table 22: Thailand population forecast, by age group, 2009?14 (millions) 27
Table 23: Thailand population, by gender, 2004?09 (millions) 27
Table 24: Thailand population forecast, by gender, 2009?14 (millions) 28
Table 25: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 28
Table 26: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 28
Table 27: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 29
Table 28: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 29
Table 29: Thailand real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Thailand consumer price index, 2004?09 (2000=100) 30
Table 32: Thailand consumer price index, 2009?14 (2000=100) 30
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