Fortified Wine Market in Uruguay to 2014 (Wine)

Introduction

Fortified Wine Market in Uruguay to 2014 (Wine) is a comprehensive resource for fortified wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Uruguayan fortified wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the fortified wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the fortified wine market in Uruguay and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The fortified wine market in Uruguay increased at a compound annual growth rate of 2.7% between 2004 and 2009.
• The vermouth segment led the fortified wine market in Uruguay in 2009, with a share of 86.2%.
• The leading player in fortified wine market in Uruguay is Establecimiento Juanico.

Key questions answered

• Which will be the fastest growing segment within the fortified wine market in Uruguay?
• How will the forecast growth differ from the historic growth exhibited by the fortified wine market in Uruguay?
• Which company accounted for the largest share of the Uruguayan fortified wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Fortified wine, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Fortified wine, Uruguay, category growth comparison, by value, 2004?14 14
Figure 3: Fortified wine, Uruguay, volume by segment (liters, million), 2004?14 17
Figure 4: Fortified wine, Uruguay, category growth comparison, by volume, 2004?14 18
Figure 5: Fortified wine, Uruguay, company share by volume (%), 2008?09 21
Figure 6: Fortified wine, Uruguay, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Fortified wine, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Fortified wine, Uruguay, value by segment ($m), 2004?09 12
Table 6: Fortified wine, Uruguay, value forecast by segment ($m), 2009?14 13
Table 7: Fortified wine, Uruguay, volume by segment (liters, million), 2004?09 15
Table 8: Fortified wine, Uruguay, volume forecast by segment (liters, million), 2009?14 16
Table 9: Fortified wine, Uruguay, brand share by volume (%), 2008?09 19
Table 10: Fortified wine, Uruguay, volume by brand (liters, million), 2008?09 20
Table 11: Fortified wine, Uruguay, company share by volume (%), 2008?09 22
Table 12: Fortified wine, Uruguay, volume by company (liters, million), 2008?09 22
Table 13: Fortified wine, Uruguay, distribution channels by volume (%), 2008?09 23
Table 14: Fortified wine, Uruguay, volume by distribution channel (liters, million), 2008?09 23
Table 15: Fortified wine, Uruguay, expenditure per capita (UYU), 2004?09 25
Table 16: Fortified wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 26
Table 17: Fortified wine, Uruguay, expenditure per capita ($), 2004?09 27
Table 18: Fortified wine, Uruguay, forecast expenditure per capita ($), 2009?14 27
Table 19: Fortified wine, Uruguay, consumption per capita (liters), 2004?09 28
Table 20: Fortified wine, Uruguay, forecast consumption per capita (liters), 2009?14 28
Table 21: Uruguay population, by age group, 2004?09 (millions) 29
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 30
Table 23: Uruguay population, by gender, 2004?09 (millions) 30
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 31
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 31
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 31
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 32
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 32
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 33
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 33


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