Fortified Wine Market in Western Europe to 2014 (Wine)

Introduction

Fortified Wine Market in Western Europe to 2014 (Wine) is a comprehensive resource for fortified wine market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Western Europe fortified wine market.

Features and Benefits

• Identify key market segments by analyzing market size data for the fortified wine market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the fortified wine market in Western Europe and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The fortified wine market in Western Europe decreased at a compound annual growth rate of 0.2% between 2004 and 2009.
• The vermouth segment led the fortified wine market in Western Europe in 2009, with a share of 37.6%.
• The leading player in fortified wine market in Western Europe is Bacardi Limited.

Key questions answered

• Which will be the fastest growing segment within the fortified wine market in Western Europe?
• How will the forecast growth differ from the historic growth exhibited by the fortified wine market in Western Europe?
• Which company accounted for the largest share of the Western Europe fortified wine market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26

LIST OF FIGURES
Figure 1: Fortified wine, Western Europe, value by segment ($m), 2004?14 10
Figure 2: Fortified wine, Western Europe, category growth comparison, by value, 2004?14 10
Figure 3: Fortified wine, Western Europe, volume by segment (liters, million), 2004?14 13
Figure 4: Fortified wine, Western Europe, category growth comparison, by volume, 2004?14 13
Figure 5: Fortified wine, Western Europe, company share (top five companies) by volume (%), 2008?09 16
Figure 6: Fortified wine, Western Europe, distribution channels by volume (%), 2008?09 18
Figure 7: Annual data review process 23

LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Western Europe, value by segment ($m), 2004?09 8
Table 4: Fortified wine, Western Europe, value forecast by segment ($m), 2009?14 9
Table 5: Fortified wine, Western Europe, volume by segment (liters, million), 2004?09 11
Table 6: Fortified wine, Western Europe, volume forecast by segment (liters, million), 2009?14 12
Table 7: Fortified wine, Western Europe, company share (top 20 companies) by volume (%), 2008?09 14
Table 8: Fortified wine, Western Europe, volume by company (liters, million), 2008?09 15
Table 9: Fortified wine, Western Europe, distribution channels by volume (%), 2008?09 17
Table 10: Fortified wine, Western Europe, volume by distribution channel (liters, million), 2008?09 17
Table 11: Fortified wine, Western Europe, expenditure per capita ($), 2004?09 19
Table 12: Fortified wine, Western Europe, forecast expenditure per capita ($), 2009?14 20
Table 13: Fortified wine, Western Europe, consumption per capita (liters), 2004?09 21
Table 14: Fortified wine, Western Europe, forecast consumption per capita (liters), 2009?14 21


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