Fragrances in Australia to 2014

Introduction

This databook provides key data and information on the fragrances market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Australia increased at a compound annual growth rate of 5.9% between 2004 and 2009.

The female fragrances category led the fragrances market in Australia, accounting for a share of 65.5%.

Leading players in Australian fragrances market include LVMH Moet Hennessy Louis Vuitton SA, EstŽe Lauder Companies Inc., The and Elizabeth Arden, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Australian Dollar), 2004?09 20
Value analysis (Australian Dollar), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
LVMH Moet Hennessy Louis Vuitton SA 43
Estee Lauder Companies Inc., The 45
Chapter 5 Category Analysis: Female Fragrances 47
Value analysis (Australian Dollar), 2004?09 47
Value analysis (Australian Dollar), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Male Fragrances 66
Value analysis (Australian Dollar), 2004?09 66
Value analysis (Australian Dollar), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Unisex Fragrances 85
Value analysis (Australian Dollar), 2004?09 85
Value analysis (Australian Dollar), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 9 New Product Development 110
Product launches over time 110
Recent product launches 112
Chapter 10 Macroeconomic Profile 113
Macroeconomic Indicators 113
Chapter 11 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 12 Appendix 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123

LIST OF FIGURES
Figure 1: Fragrances, Australia, value by category (A$m), 2004?14 22
Figure 2: Fragrances, Australia, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, Australia, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, Australia, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, Australia, company share by value (%), 2008?09 34
Figure 6: Fragrances, Australia, distribution channels by value (%), 2008?09 38
Figure 7: Female fragrances, Australia, value by segment (A$m), 2004?14 49
Figure 8: Female fragrances, Australia, category growth comparison, by value, 2004?14 51
Figure 9: Female fragrances, Australia, volume by segment (units, million), 2004?14 54
Figure 10: Female fragrances, Australia, category growth comparison, by volume, 2004?14 54
Figure 11: Female fragrances, Australia, company share by value (%), 2008?09 59
Figure 12: Female fragrances, Australia, distribution channels by value (%), 2008?09 62
Figure 13: Male fragrances, Australia, value by segment (A$m), 2004?14 68
Figure 14: Male fragrances, Australia, category growth comparison, by value, 2004?14 70
Figure 15: Male fragrances, Australia, volume by segment (units, million), 2004?14 73
Figure 16: Male fragrances, Australia, category growth comparison, by volume, 2004?14 73
Figure 17: Male fragrances, Australia, company share by value (%), 2008?09 78
Figure 18: Male fragrances, Australia, distribution channels by value (%), 2008?09 81
Figure 19: Unisex fragrances, Australia, value by segment (A$m), 2004?14 87
Figure 20: Unisex fragrances, Australia, category growth comparison, by value, 2004?14 89
Figure 21: Unisex fragrances, Australia, volume by segment (units, million), 2004?14 92
Figure 22: Unisex fragrances, Australia, category growth comparison, by volume, 2004?14 92
Figure 23: Unisex fragrances, Australia, company share by value (%), 2008?09 94
Figure 24: Unisex fragrances, Australia, distribution channels by value (%), 2008?09 97
Figure 25: Global fragrances market split (value terms, 2009), top five countries 102
Figure 26: Global fragrances market value, 2004Ð09, top five countries 104
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 106
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 108
Figure 29: Annual data review process 119

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Australia, value by category (A$m), 2004?09 20
Table 4: Fragrances, Australia, value forecast by category (A$m), 2009?14 21
Table 5: Fragrances, Australia, value by category ($m), 2004?09 23
Table 6: Fragrances, Australia, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, Australia, volume by category (units, million), 2004?09 25
Table 8: Fragrances, Australia, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, Australia, brand share by value (%), 2008?09 28
Table 10: Fragrances, Australia, value by brand (A$m), 2008?09 31
Table 11: Fragrances, Australia, company share by value (%), 2008?09 35
Table 12: Fragrances, Australia, value by company (A$m), 2008?09 36
Table 13: Fragrances, Australia, distribution channels by value (%), 2008?09 37
Table 14: Fragrances, Australia, value by distribution channel (A$m), 2008?09 37
Table 15: Fragrances, Australia, expenditure per capita (A$), 2004?09 39
Table 16: Fragrances, Australia, forecast expenditure per capita (A$), 2009?14 40
Table 17: Fragrances, Australia, expenditure per capita ($), 2004?09 40
Table 18: Fragrances, Australia, forecast expenditure per capita ($), 2009?14 41
Table 19: Fragrances, Australia, consumption per capita (units), 2004?09 41
Table 20: Fragrances, Australia, forecast consumption per capita (units), 2009?14 42
Table 21: LVMH Moet Hennessy Louis Vuitton SA key facts 43
Table 22: Estee Lauder Companies Inc., The key facts 45
Table 23: Female fragrances, Australia, value by segment (A$m), 2004?09 47
Table 24: Female fragrances, Australia, value forecast by segment (A$m), 2009?14 48
Table 25: Female fragrances, Australia, value by segment ($m), 2004?09 50
Table 26: Female fragrances, Australia, value forecast by segment ($m), 2009?14 50
Table 27: Female fragrances, Australia, volume by segment (units, million), 2004?09 52
Table 28: Female fragrances, Australia, volume forecast by segment (units, million), 2009?14 53
Table 29: Female fragrances, Australia, brand share by value (%), 2008?09 55
Table 30: Female fragrances, Australia, value by brand (A$m), 2008?09 57
Table 31: Female fragrances, Australia, company share by value (%), 2008?09 60
Table 32: Female fragrances, Australia, value by company (A$m), 2008?09 60
Table 33: Female fragrances, Australia, distribution channels by value (%), 2008?09 61
Table 34: Female fragrances, Australia, value by distribution channel (A$m), 2008?09 61
Table 35: Female fragrances, Australia, expenditure per capita (A$), 2004?09 63
Table 36: Female fragrances, Australia, forecast expenditure per capita (A$), 2009?14 63
Table 37: Female fragrances, Australia, expenditure per capita ($), 2004?09 64
Table 38: Female fragrances, Australia, forecast expenditure per capita ($), 2009?14 64
Table 39: Female fragrances, Australia, consumption per capita (units), 2004?09 65
Table 40: Female fragrances, Australia, forecast consumption per capita (units), 2009?14 65
Table 41: Male fragrances, Australia, value by segment (A$m), 2004?09 66
Table 42: Male fragrances, Australia, value forecast by segment (A$m), 2009?14 67
Table 43: Male fragrances, Australia, value by segment ($m), 2004?09 69
Table 44: Male fragrances, Australia, value forecast by segment ($m), 2009?14 69
Table 45: Male fragrances, Australia, volume by segment (units, million), 2004?09 71
Table 46: Male fragrances, Australia, volume forecast by segment (units, million), 2009?14 72
Table 47: Male fragrances, Australia, brand share by value (%), 2008?09 74
Table 48: Male fragrances, Australia, value by brand (A$m), 2008?09 76
Table 49: Male fragrances, Australia, company share by value (%), 2008?09 79
Table 50: Male fragrances, Australia, value by company (A$m), 2008?09 79
Table 51: Male fragrances, Australia, distribution channels by value (%), 2008?09 80
Table 52: Male fragrances, Australia, value by distribution channel (A$m), 2008?09 80
Table 53: Male fragrances, Australia, expenditure per capita (A$), 2004?09 82
Table 54: Male fragrances, Australia, forecast expenditure per capita (A$), 2009?14 82
Table 55: Male fragrances, Australia, expenditure per capita ($), 2004?09 83
Table 56: Male fragrances, Australia, forecast expenditure per capita ($), 2009?14 83
Table 57: Male fragrances, Australia, consumption per capita (units), 2004?09 84
Table 58: Male fragrances, Australia, forecast consumption per capita (units), 2009?14 84
Table 59: Unisex fragrances, Australia, value by segment (A$m), 2004?09 85
Table 60: Unisex fragrances, Australia, value forecast by segment (A$m), 2009?14 86
Table 61: Unisex fragrances, Australia, value by segment ($m), 2004?09 88
Table 62: Unisex fragrances, Australia, value forecast by segment ($m), 2009?14 88
Table 63: Unisex fragrances, Australia, volume by segment (units, million), 2004?09 90
Table 64: Unisex fragrances, Australia, volume forecast by segment (units, million), 2009?14 91
Table 65: Unisex fragrances, Australia, brand share by value (%), 2008?09 93
Table 66: Unisex fragrances, Australia, value by brand (A$m), 2008?09 93
Table 67: Unisex fragrances, Australia, company share by value (%), 2008?09 95
Table 68: Unisex fragrances, Australia, value by company (A$m), 2008?09 95
Table 69: Unisex fragrances, Australia, distribution channels by value (%), 2008?09 96
Table 70: Unisex fragrances, Australia, value by distribution channel (A$m), 2008?09 96
Table 71: Unisex fragrances, Australia, expenditure per capita (A$), 2004?09 98
Table 72: Unisex fragrances, Australia, forecast expenditure per capita (A$), 2009?14 98
Table 73: Unisex fragrances, Australia, expenditure per capita ($), 2004?09 99
Table 74: Unisex fragrances, Australia, forecast expenditure per capita ($), 2009?14 99
Table 75: Unisex fragrances, Australia, consumption per capita (units), 2004?09 100
Table 76: Unisex fragrances, Australia, forecast consumption per capita (units), 2009?14 100
Table 77: Global fragrances market value, 2009 101
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 104
Table 79: Global fragrances market volume, 2009 105
Table 80: Global fragrances market split (volume terms, 2009), top five countries 108
Table 81: Leading players, top five countries 109
Table 82: Australia fragrances new product launches reports, by company 2009 110
Table 83: Australia fragrances new product launches SKUs, by company 2009 110
Table 84: Australia fragrances new product launches (reports), by flavor and fragrances 2009 111
Table 85: Australia fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 111
Table 86: Australia fragrances new product launches (reports), by package tags or claims 2009 112
Table 87: Australia fragrances new product launches - recent five launches (2009) 112
Table 88: Australia population, by age group, 2004?09 (millions) 113
Table 89: Australia population forecast, by age group, 2009?14 (millions) 114
Table 90: Australia population, by gender, 2004?09 (millions) 114
Table 91: Australia population forecast, by gender, 2009?14 (millions) 115
Table 92: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 115
Table 93: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 115
Table 94: Australia real GDP, 2004?09 (A$bn, 2000 prices) 116
Table 95: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 116
Table 96: Australia real GDP, 2004?09 ($bn, 2000 prices) 116
Table 97: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 117
Table 98: Australia consumer price index, 2004?09 (2000=100) 117
Table 99: Australia consumer price index, 2009?14 (2000=100) 117


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