Fragrances in Bulgaria to 2014

Introduction

This databook provides key data and information on the fragrances market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Bulgaria increased at a compound annual growth rate of 12.6% between 2004 and 2009.

The female fragrances category led the fragrances market in Bulgaria, accounting for a share of 87.2%.

Leading players in Bulgarian fragrances market include Coty Inc, Chanel and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Bulgaria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Bulgarian Lev), 2004?09 19
Value analysis (Bulgarian Lev), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
Coty Inc. 37
The Procter & Gamble Company 39
Chapter 5 Category Analysis: Female Fragrances 41
Value analysis (Bulgarian Lev), 2004?09 41
Value analysis (Bulgarian Lev), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Male Fragrances 57
Value analysis (Bulgarian Lev), 2004?09 57
Value analysis (Bulgarian Lev), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Unisex Fragrances 73
Value analysis (Bulgarian Lev), 2004?09 73
Value analysis (Bulgarian Lev), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 9 Macroeconomic Profile 98
Macroeconomic Indicators 98
Chapter 10 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 11 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Fragrances, Bulgaria, value by category (BGNm), 2004?14 21
Figure 2: Fragrances, Bulgaria, category growth comparison, by value, 2004?14 23
Figure 3: Fragrances, Bulgaria, volume by category (units, million), 2004?14 26
Figure 4: Fragrances, Bulgaria, category growth comparison, by volume, 2004?14 26
Figure 5: Fragrances, Bulgaria, company share by value (%), 2008?09 29
Figure 6: Fragrances, Bulgaria, distribution channels by value (%), 2008?09 32
Figure 7: Female fragrances, Bulgaria, value by segment (BGNm), 2004?14 43
Figure 8: Female fragrances, Bulgaria, category growth comparison, by value, 2004?14 45
Figure 9: Female fragrances, Bulgaria, volume by segment (units, million), 2004?14 48
Figure 10: Female fragrances, Bulgaria, category growth comparison, by volume, 2004?14 48
Figure 11: Female fragrances, Bulgaria, company share by value (%), 2008?09 50
Figure 12: Female fragrances, Bulgaria, distribution channels by value (%), 2008?09 53
Figure 13: Male fragrances, Bulgaria, value by segment (BGNm), 2004?14 59
Figure 14: Male fragrances, Bulgaria, category growth comparison, by value, 2004?14 61
Figure 15: Male fragrances, Bulgaria, volume by segment (units, million), 2004?14 64
Figure 16: Male fragrances, Bulgaria, category growth comparison, by volume, 2004?14 64
Figure 17: Male fragrances, Bulgaria, company share by value (%), 2008?09 66
Figure 18: Male fragrances, Bulgaria, distribution channels by value (%), 2008?09 69
Figure 19: Unisex fragrances, Bulgaria, value by segment (BGNm), 2004?14 75
Figure 20: Unisex fragrances, Bulgaria, category growth comparison, by value, 2004?14 77
Figure 21: Unisex fragrances, Bulgaria, volume by segment (units, million), 2004?14 80
Figure 22: Unisex fragrances, Bulgaria, category growth comparison, by volume, 2004?14 80
Figure 23: Unisex fragrances, Bulgaria, company share by value (%), 2008?09 82
Figure 24: Unisex fragrances, Bulgaria, distribution channels by value (%), 2008?09 85
Figure 25: Global fragrances market split (value terms, 2009), top five countries 90
Figure 26: Global fragrances market value, 2004Ð09, top five countries 92
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 94
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 96
Figure 29: Annual data review process 104

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Bulgaria, value by category (BGNm), 2004?09 19
Table 4: Fragrances, Bulgaria, value forecast by category (BGNm), 2009?14 20
Table 5: Fragrances, Bulgaria, value by category ($m), 2004?09 22
Table 6: Fragrances, Bulgaria, value forecast by category ($m), 2009?14 22
Table 7: Fragrances, Bulgaria, volume by category (units, million), 2004?09 24
Table 8: Fragrances, Bulgaria, volume forecast by category (units, million), 2009?14 25
Table 9: Fragrances, Bulgaria, brand share by value (%), 2008?09 27
Table 10: Fragrances, Bulgaria, value by brand (BGNm), 2008?09 28
Table 11: Fragrances, Bulgaria, company share by value (%), 2008?09 30
Table 12: Fragrances, Bulgaria, value by company (BGNm), 2008?09 30
Table 13: Fragrances, Bulgaria, distribution channels by value (%), 2008?09 31
Table 14: Fragrances, Bulgaria, value by distribution channel (BGNm), 2008?09 31
Table 15: Fragrances, Bulgaria, expenditure per capita (BGN), 2004?09 33
Table 16: Fragrances, Bulgaria, forecast expenditure per capita (BGN), 2009?14 34
Table 17: Fragrances, Bulgaria, expenditure per capita ($), 2004?09 34
Table 18: Fragrances, Bulgaria, forecast expenditure per capita ($), 2009?14 35
Table 19: Fragrances, Bulgaria, consumption per capita (units), 2004?09 35
Table 20: Fragrances, Bulgaria, forecast consumption per capita (units), 2009?14 36
Table 21: Coty Inc. key facts 37
Table 22: The Procter & Gamble Company key facts 39
Table 23: Female fragrances, Bulgaria, value by segment (BGNm), 2004?09 41
Table 24: Female fragrances, Bulgaria, value forecast by segment (BGNm), 2009?14 42
Table 25: Female fragrances, Bulgaria, value by segment ($m), 2004?09 44
Table 26: Female fragrances, Bulgaria, value forecast by segment ($m), 2009?14 44
Table 27: Female fragrances, Bulgaria, volume by segment (units, million), 2004?09 46
Table 28: Female fragrances, Bulgaria, volume forecast by segment (units, million), 2009?14 47
Table 29: Female fragrances, Bulgaria, brand share by value (%), 2008?09 49
Table 30: Female fragrances, Bulgaria, value by brand (BGNm), 2008?09 49
Table 31: Female fragrances, Bulgaria, company share by value (%), 2008?09 51
Table 32: Female fragrances, Bulgaria, value by company (BGNm), 2008?09 51
Table 33: Female fragrances, Bulgaria, distribution channels by value (%), 2008?09 52
Table 34: Female fragrances, Bulgaria, value by distribution channel (BGNm), 2008?09 52
Table 35: Female fragrances, Bulgaria, expenditure per capita (BGN), 2004?09 54
Table 36: Female fragrances, Bulgaria, forecast expenditure per capita (BGN), 2009?14 54
Table 37: Female fragrances, Bulgaria, expenditure per capita ($), 2004?09 55
Table 38: Female fragrances, Bulgaria, forecast expenditure per capita ($), 2009?14 55
Table 39: Female fragrances, Bulgaria, consumption per capita (units), 2004?09 56
Table 40: Female fragrances, Bulgaria, forecast consumption per capita (units), 2009?14 56
Table 41: Male fragrances, Bulgaria, value by segment (BGNm), 2004?09 57
Table 42: Male fragrances, Bulgaria, value forecast by segment (BGNm), 2009?14 58
Table 43: Male fragrances, Bulgaria, value by segment ($m), 2004?09 60
Table 44: Male fragrances, Bulgaria, value forecast by segment ($m), 2009?14 60
Table 45: Male fragrances, Bulgaria, volume by segment (units, million), 2004?09 62
Table 46: Male fragrances, Bulgaria, volume forecast by segment (units, million), 2009?14 63
Table 47: Male fragrances, Bulgaria, brand share by value (%), 2008?09 65
Table 48: Male fragrances, Bulgaria, value by brand (BGNm), 2008?09 65
Table 49: Male fragrances, Bulgaria, company share by value (%), 2008?09 67
Table 50: Male fragrances, Bulgaria, value by company (BGNm), 2008?09 67
Table 51: Male fragrances, Bulgaria, distribution channels by value (%), 2008?09 68
Table 52: Male fragrances, Bulgaria, value by distribution channel (BGNm), 2008?09 68
Table 53: Male fragrances, Bulgaria, expenditure per capita (BGN), 2004?09 70
Table 54: Male fragrances, Bulgaria, forecast expenditure per capita (BGN), 2009?14 70
Table 55: Male fragrances, Bulgaria, expenditure per capita ($), 2004?09 71
Table 56: Male fragrances, Bulgaria, forecast expenditure per capita ($), 2009?14 71
Table 57: Male fragrances, Bulgaria, consumption per capita (units), 2004?09 72
Table 58: Male fragrances, Bulgaria, forecast consumption per capita (units), 2009?14 72
Table 59: Unisex fragrances, Bulgaria, value by segment (BGNm), 2004?09 73
Table 60: Unisex fragrances, Bulgaria, value forecast by segment (BGNm), 2009?14 74
Table 61: Unisex fragrances, Bulgaria, value by segment ($m), 2004?09 76
Table 62: Unisex fragrances, Bulgaria, value forecast by segment ($m), 2009?14 76
Table 63: Unisex fragrances, Bulgaria, volume by segment (units, million), 2004?09 78
Table 64: Unisex fragrances, Bulgaria, volume forecast by segment (units, million), 2009?14 79
Table 65: Unisex fragrances, Bulgaria, brand share by value (%), 2008?09 81
Table 66: Unisex fragrances, Bulgaria, value by brand (BGNm), 2008?09 81
Table 67: Unisex fragrances, Bulgaria, company share by value (%), 2008?09 83
Table 68: Unisex fragrances, Bulgaria, value by company (BGNm), 2008?09 83
Table 69: Unisex fragrances, Bulgaria, distribution channels by value (%), 2008?09 84
Table 70: Unisex fragrances, Bulgaria, value by distribution channel (BGNm), 2008?09 84
Table 71: Unisex fragrances, Bulgaria, expenditure per capita (BGN), 2004?09 86
Table 72: Unisex fragrances, Bulgaria, forecast expenditure per capita (BGN), 2009?14 86
Table 73: Unisex fragrances, Bulgaria, expenditure per capita ($), 2004?09 87
Table 74: Unisex fragrances, Bulgaria, forecast expenditure per capita ($), 2009?14 87
Table 75: Unisex fragrances, Bulgaria, consumption per capita (units), 2004?09 88
Table 76: Unisex fragrances, Bulgaria, forecast consumption per capita (units), 2009?14 88
Table 77: Global fragrances market value, 2009 89
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 92
Table 79: Global fragrances market volume, 2009 93
Table 80: Global fragrances market split (volume terms, 2009), top five countries 96
Table 81: Leading players, top five countries 97
Table 82: Bulgaria population, by age group, 2004?09 (millions) 98
Table 83: Bulgaria population forecast, by age group, 2009?14 (millions) 99
Table 84: Bulgaria population, by gender, 2004?09 (millions) 99
Table 85: Bulgaria population forecast, by gender, 2009?14 (millions) 100
Table 86: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 100
Table 87: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 100
Table 88: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 101
Table 89: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 101
Table 90: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 101
Table 91: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 102
Table 92: Bulgaria consumer price index, 2004?09 (2000=100) 102
Table 93: Bulgaria consumer price index, 2009?14 (2000=100) 102


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