Fragrances in Germany

Introduction

Fragrances in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany fragrances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fragrances market consists of the retail sale of female fragrances, male fragrances and unisex fragrances. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2010 annual average exchange rates.

*The German fragrances market generated total revenues of $2.4 billion in 2010, representing a compound annual growth rate (CAGR) of 0.3% for the period spanning 2006-2010.

*Female fragrances sales proved the most lucrative for the German fragrances market in 2010, generating total revenues of $1.6 billion, equivalent to 69.4% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 0.2% for the five-year period 2010-2015, which is expected to lead the market to a value of $2.4 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in Germany

Leading company profiles reveal details of key fragrances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany fragrances market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany fragrances market by value in 2010?

What will be the size of the Germany fragrances market in 2015?

What factors are affecting the strength of competition in the Germany fragrances market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's fragrances market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Procter & Gamble Company, The 22
Coty Inc 27
Maurer & Wirtz GmbH & Co. KG 29
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39

LIST OF TABLES
Table 1: Germany fragrances market value: $ million, 2006–10 10
Table 2: Germany fragrances market volume: million units, 2006–10 11
Table 3: Germany fragrances market segmentation I:% share, by value, 2010 12
Table 4: Germany fragrances market segmentation II: % share, by value, 2010 13
Table 5: Germany fragrances market share: % share, by value, 2010 14
Table 6: Procter & Gamble Company, The: key facts 22
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 25
Table 9: Coty Inc: key facts 27
Table 10: Maurer & Wirtz GmbH & Co. KG: key facts 29
Table 11: Germany fragrances market distribution: % share, by value, 2010 30
Table 12: Germany fragrances market value forecast: $ million, 2010–15 31
Table 13: Germany fragrances market volume forecast: million units, 2010–15 32
Table 14: Germany size of population (million), 2006–10 33
Table 15: Germany gdp (constant 2000 prices, $ billion), 2006–10 33
Table 16: Germany gdp (current prices, $ billion), 2006–10 33
Table 17: Germany inflation, 2006–10 34
Table 18: Germany consumer price index (absolute), 2006–10 34
Table 19: Germany exchange rate, 2006–10 34

LIST OF FIGURES
Figure 1: Germany fragrances market value: $ million, 2006–10 10
Figure 2: Germany fragrances market volume: million units, 2006–10 11
Figure 3: Germany fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Germany fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Germany fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Germany, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Germany, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Germany, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Germany, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Germany, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in Germany, 2010 21
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 26
Figure 14: Germany fragrances market distribution: % share, by value, 2010 30
Figure 15: Germany fragrances market value forecast: $ million, 2010–15 31
Figure 16: Germany fragrances market volume forecast: million units, 2010–15 32


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