Fragrances in Hong Kong to 2014

Introduction

This databook provides key data and information on the fragrances market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Hong Kong increased at a compound annual growth rate of 3.3% between 2004 and 2009.

The female fragrances category led the fragrances market in Hong Kong, accounting for a share of 64.5%.

Leading players in Hong Kong fragrances market include L'Oreal S.A., EstŽe Lauder Companies Inc., The and Shiseido Company, Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Hong Kong Dollar), 2004?09 20
Value analysis (Hong Kong Dollar), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
L'Oreal S.A. 45
Estee Lauder Companies Inc., The 47
Chapter 5 Category Analysis: Female Fragrances 50
Value analysis (Hong Kong Dollar), 2004?09 50
Value analysis (Hong Kong Dollar), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Male Fragrances 72
Value analysis (Hong Kong Dollar), 2004?09 72
Value analysis (Hong Kong Dollar), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Unisex Fragrances 90
Value analysis (Hong Kong Dollar), 2004?09 90
Value analysis (Hong Kong Dollar), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Country Comparison 106
Value 106
Volume 110
Market share 114
Chapter 9 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 10 Macroeconomic Profile 118
Macroeconomic Indicators 118
Chapter 11 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 12 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Fragrances, Hong Kong, value by category (HK$m), 2004?14 22
Figure 2: Fragrances, Hong Kong, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, Hong Kong, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, Hong Kong, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, Hong Kong, company share by value (%), 2008?09 34
Figure 6: Fragrances, Hong Kong, distribution channels by value (%), 2008?09 40
Figure 7: Female fragrances, Hong Kong, value by segment (HK$m), 2004?14 52
Figure 8: Female fragrances, Hong Kong, category growth comparison, by value, 2004?14 54
Figure 9: Female fragrances, Hong Kong, volume by segment (units, million), 2004?14 57
Figure 10: Female fragrances, Hong Kong, category growth comparison, by volume, 2004?14 57
Figure 11: Female fragrances, Hong Kong, company share by value (%), 2008?09 62
Figure 12: Female fragrances, Hong Kong, distribution channels by value (%), 2008?09 68
Figure 13: Male fragrances, Hong Kong, value by segment (HK$m), 2004?14 74
Figure 14: Male fragrances, Hong Kong, category growth comparison, by value, 2004?14 76
Figure 15: Male fragrances, Hong Kong, volume by segment (units, million), 2004?14 79
Figure 16: Male fragrances, Hong Kong, category growth comparison, by volume, 2004?14 79
Figure 17: Male fragrances, Hong Kong, company share by value (%), 2008?09 82
Figure 18: Male fragrances, Hong Kong, distribution channels by value (%), 2008?09 86
Figure 19: Unisex fragrances, Hong Kong, value by segment (HK$m), 2004?14 92
Figure 20: Unisex fragrances, Hong Kong, category growth comparison, by value, 2004?14 94
Figure 21: Unisex fragrances, Hong Kong, volume by segment (units, million), 2004?14 97
Figure 22: Unisex fragrances, Hong Kong, category growth comparison, by volume, 2004?14 97
Figure 23: Unisex fragrances, Hong Kong, company share by value (%), 2008?09 99
Figure 24: Unisex fragrances, Hong Kong, distribution channels by value (%), 2008?09 102
Figure 25: Global fragrances market split (value terms, 2009), top five countries 107
Figure 26: Global fragrances market value, 2004Ð09, top five countries 109
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 111
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 113
Figure 29: Annual data review process 124

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Hong Kong, value by category (HK$m), 2004?09 20
Table 4: Fragrances, Hong Kong, value forecast by category (HK$m), 2009?14 21
Table 5: Fragrances, Hong Kong, value by category ($m), 2004?09 23
Table 6: Fragrances, Hong Kong, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, Hong Kong, volume by category (units, million), 2004?09 25
Table 8: Fragrances, Hong Kong, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, Hong Kong, brand share by value (%), 2008?09 28
Table 10: Fragrances, Hong Kong, value by brand (HK$m), 2008?09 31
Table 11: Fragrances, Hong Kong, company share by value (%), 2008?09 35
Table 12: Fragrances, Hong Kong, value by company (HK$m), 2008?09 37
Table 13: Fragrances, Hong Kong, distribution channels by value (%), 2008?09 39
Table 14: Fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 39
Table 15: Fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 41
Table 16: Fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 42
Table 17: Fragrances, Hong Kong, expenditure per capita ($), 2004?09 42
Table 18: Fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 43
Table 19: Fragrances, Hong Kong, consumption per capita (units), 2004?09 43
Table 20: Fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 44
Table 21: L'Oreal S.A. key facts 45
Table 22: Estee Lauder Companies Inc., The key facts 47
Table 23: Female fragrances, Hong Kong, value by segment (HK$m), 2004?09 50
Table 24: Female fragrances, Hong Kong, value forecast by segment (HK$m), 2009?14 51
Table 25: Female fragrances, Hong Kong, value by segment ($m), 2004?09 53
Table 26: Female fragrances, Hong Kong, value forecast by segment ($m), 2009?14 53
Table 27: Female fragrances, Hong Kong, volume by segment (units, million), 2004?09 55
Table 28: Female fragrances, Hong Kong, volume forecast by segment (units, million), 2009?14 56
Table 29: Female fragrances, Hong Kong, brand share by value (%), 2008?09 58
Table 30: Female fragrances, Hong Kong, value by brand (HK$m), 2008?09 60
Table 31: Female fragrances, Hong Kong, company share by value (%), 2008?09 63
Table 32: Female fragrances, Hong Kong, value by company (HK$m), 2008?09 65
Table 33: Female fragrances, Hong Kong, distribution channels by value (%), 2008?09 67
Table 34: Female fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 67
Table 35: Female fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 69
Table 36: Female fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 69
Table 37: Female fragrances, Hong Kong, expenditure per capita ($), 2004?09 70
Table 38: Female fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 70
Table 39: Female fragrances, Hong Kong, consumption per capita (units), 2004?09 71
Table 40: Female fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 71
Table 41: Male fragrances, Hong Kong, value by segment (HK$m), 2004?09 72
Table 42: Male fragrances, Hong Kong, value forecast by segment (HK$m), 2009?14 73
Table 43: Male fragrances, Hong Kong, value by segment ($m), 2004?09 75
Table 44: Male fragrances, Hong Kong, value forecast by segment ($m), 2009?14 75
Table 45: Male fragrances, Hong Kong, volume by segment (units, million), 2004?09 77
Table 46: Male fragrances, Hong Kong, volume forecast by segment (units, million), 2009?14 78
Table 47: Male fragrances, Hong Kong, brand share by value (%), 2008?09 80
Table 48: Male fragrances, Hong Kong, value by brand (HK$m), 2008?09 81
Table 49: Male fragrances, Hong Kong, company share by value (%), 2008?09 83
Table 50: Male fragrances, Hong Kong, value by company (HK$m), 2008?09 84
Table 51: Male fragrances, Hong Kong, distribution channels by value (%), 2008?09 85
Table 52: Male fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 85
Table 53: Male fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 87
Table 54: Male fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 87
Table 55: Male fragrances, Hong Kong, expenditure per capita ($), 2004?09 88
Table 56: Male fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 88
Table 57: Male fragrances, Hong Kong, consumption per capita (units), 2004?09 89
Table 58: Male fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 89
Table 59: Unisex fragrances, Hong Kong, value by segment (HK$m), 2004?09 90
Table 60: Unisex fragrances, Hong Kong, value forecast by segment (HK$m), 2009?14 91
Table 61: Unisex fragrances, Hong Kong, value by segment ($m), 2004?09 93
Table 62: Unisex fragrances, Hong Kong, value forecast by segment ($m), 2009?14 93
Table 63: Unisex fragrances, Hong Kong, volume by segment (units, million), 2004?09 95
Table 64: Unisex fragrances, Hong Kong, volume forecast by segment (units, million), 2009?14 96
Table 65: Unisex fragrances, Hong Kong, brand share by value (%), 2008?09 98
Table 66: Unisex fragrances, Hong Kong, value by brand (HK$m), 2008?09 98
Table 67: Unisex fragrances, Hong Kong, company share by value (%), 2008?09 100
Table 68: Unisex fragrances, Hong Kong, value by company (HK$m), 2008?09 100
Table 69: Unisex fragrances, Hong Kong, distribution channels by value (%), 2008?09 101
Table 70: Unisex fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 101
Table 71: Unisex fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 103
Table 72: Unisex fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 103
Table 73: Unisex fragrances, Hong Kong, expenditure per capita ($), 2004?09 104
Table 74: Unisex fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 104
Table 75: Unisex fragrances, Hong Kong, consumption per capita (units), 2004?09 105
Table 76: Unisex fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 105
Table 77: Global fragrances market value, 2009 106
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 109
Table 79: Global fragrances market volume, 2009 110
Table 80: Global fragrances market split (volume terms, 2009), top five countries 113
Table 81: Leading players, top five countries 114
Table 82: Hong Kong fragrances new product launches reports, by company 2009 115
Table 83: Hong Kong fragrances new product launches SKUs, by company 2009 115
Table 84: Hong Kong fragrances new product launches (reports), by flavor and fragrances 2009 116
Table 85: Hong Kong fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 86: Hong Kong fragrances new product launches (reports), by package tags or claims 2009 117
Table 87: Hong Kong fragrances new product launches - recent launches (2009) 117
Table 88: Hong Kong population, by age group, 2004?09 (millions) 118
Table 89: Hong Kong population forecast, by age group, 2009?14 (millions) 119
Table 90: Hong Kong population, by gender, 2004?09 (millions) 119
Table 91: Hong Kong population forecast, by gender, 2009?14 (millions) 120
Table 92: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 120
Table 93: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 120
Table 94: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 121
Table 95: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 121
Table 96: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 121
Table 97: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 98: Hong Kong consumer price index, 2004?09 (2000=100) 122
Table 99: Hong Kong consumer price index, 2009?14 (2000=100) 122



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