TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Estée Lauder Companies Inc., The 27
Shiseido Company, Limited 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Hong Kong fragrances market value: $ million, 2006–10 10
Table 2: Hong Kong fragrances market volume: million units, 2006–10 11
Table 3: Hong Kong fragrances market segmentation I:% share, by value, 2010 12
Table 4: Hong Kong fragrances market segmentation II: % share, by value, 2010 13
Table 5: Hong Kong fragrances market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Estée Lauder Companies Inc., The: key facts 27
Table 11: Estée Lauder Companies Inc., The: key financials ($) 29
Table 12: Estée Lauder Companies Inc., The: key financial ratios 29
Table 13: Shiseido Company, Limited: key facts 31
Table 14: Shiseido Company, Limited: key financials ($) 33
Table 15: Shiseido Company, Limited: key financials (¥) 33
Table 16: Shiseido Company, Limited: key financial ratios 33
Table 17: Hong Kong fragrances market distribution: % share, by value, 2010 35
Table 18: Hong Kong fragrances market value forecast: $ million, 2010–15 36
Table 19: Hong Kong fragrances market volume forecast: million units, 2010–15 37
Table 20: Hong Kong size of population (million), 2006–10 38
Table 21: Hong Kong gdp (constant 2000 prices, $ billion), 2006–10 38
Table 22: Hong Kong gdp (current prices, $ billion), 2006–10 38
Table 23: Hong Kong inflation, 2006–10 39
Table 24: Hong Kong consumer price index (absolute), 2006–10 39
Table 25: Hong Kong exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: Hong Kong fragrances market value: $ million, 2006–10 10
Figure 2: Hong Kong fragrances market volume: million units, 2006–10 11
Figure 3: Hong Kong fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Hong Kong fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Hong Kong fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Hong Kong, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Hong Kong, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Hong Kong, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Hong Kong, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Hong Kong, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in Hong Kong, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Estée Lauder Companies Inc., The: revenues & profitability 30
Figure 15: Estée Lauder Companies Inc., The: assets & liabilities 30
Figure 16: Shiseido Company, Limited: revenues & profitability 34
Figure 17: Shiseido Company, Limited: assets & liabilities 34
Figure 18: Hong Kong fragrances market distribution: % share, by value, 2010 35
Figure 19: Hong Kong fragrances market value forecast: $ million, 2010–15 36
Figure 20: Hong Kong fragrances market volume forecast: million units, 2010–15 37
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