Fragrances in Hungary to 2014

Introduction

This databook provides key data and information on the fragrances market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Hungary increased at a compound annual growth rate of 5.4% between 2004 and 2009.

The female fragrances category led the fragrances market in Hungary, accounting for a share of 59.3%.

Leading players in Hungarian fragrances market include Coty Inc, Procter & Gamble Company, The and Revlon, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Hungarian Forint), 2004?09 20
Value analysis (Hungarian Forint), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Coty Inc. 38
The Procter & Gamble Company 40
Chapter 5 Category Analysis: Female Fragrances 42
Value analysis (Hungarian Forint), 2004?09 42
Value analysis (Hungarian Forint), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Male Fragrances 59
Value analysis (Hungarian Forint), 2004?09 59
Value analysis (Hungarian Forint), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Unisex Fragrances 76
Value analysis (Hungarian Forint), 2004?09 76
Value analysis (Hungarian Forint), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Fragrances, Hungary, value by category (HUFm), 2004?14 22
Figure 2: Fragrances, Hungary, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, Hungary, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, Hungary, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, Hungary, company share by value (%), 2008?09 30
Figure 6: Fragrances, Hungary, distribution channels by value (%), 2008?09 34
Figure 7: Female fragrances, Hungary, value by segment (HUFm), 2004?14 44
Figure 8: Female fragrances, Hungary, category growth comparison, by value, 2004?14 46
Figure 9: Female fragrances, Hungary, volume by segment (units, million), 2004?14 49
Figure 10: Female fragrances, Hungary, category growth comparison, by volume, 2004?14 49
Figure 11: Female fragrances, Hungary, company share by value (%), 2008?09 52
Figure 12: Female fragrances, Hungary, distribution channels by value (%), 2008?09 55
Figure 13: Male fragrances, Hungary, value by segment (HUFm), 2004?14 61
Figure 14: Male fragrances, Hungary, category growth comparison, by value, 2004?14 63
Figure 15: Male fragrances, Hungary, volume by segment (units, million), 2004?14 66
Figure 16: Male fragrances, Hungary, category growth comparison, by volume, 2004?14 66
Figure 17: Male fragrances, Hungary, company share by value (%), 2008?09 69
Figure 18: Male fragrances, Hungary, distribution channels by value (%), 2008?09 72
Figure 19: Unisex fragrances, Hungary, value by segment (HUFm), 2004?14 78
Figure 20: Unisex fragrances, Hungary, category growth comparison, by value, 2004?14 80
Figure 21: Unisex fragrances, Hungary, volume by segment (units, million), 2004?14 83
Figure 22: Unisex fragrances, Hungary, category growth comparison, by volume, 2004?14 83
Figure 23: Unisex fragrances, Hungary, distribution channels by value (%), 2008?09 87
Figure 24: Global fragrances market split (value terms, 2009), top five countries 92
Figure 25: Global fragrances market value, 2004Ð09, top five countries 94
Figure 26: Global fragrances market split (volume terms, 2009), top five countries 96
Figure 27: Global fragrances market volume, 2004Ð09, top five countries 98
Figure 28: Annual data review process 109

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Hungary, value by category (HUFm), 2004?09 20
Table 4: Fragrances, Hungary, value forecast by category (HUFm), 2009?14 21
Table 5: Fragrances, Hungary, value by category ($m), 2004?09 23
Table 6: Fragrances, Hungary, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, Hungary, volume by category (units, million), 2004?09 25
Table 8: Fragrances, Hungary, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, Hungary, brand share by value (%), 2008?09 28
Table 10: Fragrances, Hungary, value by brand (HUFm), 2008?09 29
Table 11: Fragrances, Hungary, company share by value (%), 2008?09 31
Table 12: Fragrances, Hungary, value by company (HUFm), 2008?09 32
Table 13: Fragrances, Hungary, distribution channels by value (%), 2008?09 33
Table 14: Fragrances, Hungary, value by distribution channel (HUFm), 2008?09 33
Table 15: Fragrances, Hungary, expenditure per capita (HUF), 2004?09 35
Table 16: Fragrances, Hungary, forecast expenditure per capita (HUF), 2009?14 35
Table 17: Fragrances, Hungary, expenditure per capita ($), 2004?09 36
Table 18: Fragrances, Hungary, forecast expenditure per capita ($), 2009?14 36
Table 19: Fragrances, Hungary, consumption per capita (units), 2004?09 37
Table 20: Fragrances, Hungary, forecast consumption per capita (units), 2009?14 37
Table 21: Coty Inc. key facts 38
Table 22: The Procter & Gamble Company key facts 40
Table 23: Female fragrances, Hungary, value by segment (HUFm), 2004?09 42
Table 24: Female fragrances, Hungary, value forecast by segment (HUFm), 2009?14 43
Table 25: Female fragrances, Hungary, value by segment ($m), 2004?09 45
Table 26: Female fragrances, Hungary, value forecast by segment ($m), 2009?14 45
Table 27: Female fragrances, Hungary, volume by segment (units, million), 2004?09 47
Table 28: Female fragrances, Hungary, volume forecast by segment (units, million), 2009?14 48
Table 29: Female fragrances, Hungary, brand share by value (%), 2008?09 50
Table 30: Female fragrances, Hungary, value by brand (HUFm), 2008?09 51
Table 31: Female fragrances, Hungary, company share by value (%), 2008?09 53
Table 32: Female fragrances, Hungary, value by company (HUFm), 2008?09 53
Table 33: Female fragrances, Hungary, distribution channels by value (%), 2008?09 54
Table 34: Female fragrances, Hungary, value by distribution channel (HUFm), 2008?09 54
Table 35: Female fragrances, Hungary, expenditure per capita (HUF), 2004?09 56
Table 36: Female fragrances, Hungary, forecast expenditure per capita (HUF), 2009?14 56
Table 37: Female fragrances, Hungary, expenditure per capita ($), 2004?09 57
Table 38: Female fragrances, Hungary, forecast expenditure per capita ($), 2009?14 57
Table 39: Female fragrances, Hungary, consumption per capita (units), 2004?09 58
Table 40: Female fragrances, Hungary, forecast consumption per capita (units), 2009?14 58
Table 41: Male fragrances, Hungary, value by segment (HUFm), 2004?09 59
Table 42: Male fragrances, Hungary, value forecast by segment (HUFm), 2009?14 60
Table 43: Male fragrances, Hungary, value by segment ($m), 2004?09 62
Table 44: Male fragrances, Hungary, value forecast by segment ($m), 2009?14 62
Table 45: Male fragrances, Hungary, volume by segment (units, million), 2004?09 64
Table 46: Male fragrances, Hungary, volume forecast by segment (units, million), 2009?14 65
Table 47: Male fragrances, Hungary, brand share by value (%), 2008?09 67
Table 48: Male fragrances, Hungary, value by brand (HUFm), 2008?09 68
Table 49: Male fragrances, Hungary, company share by value (%), 2008?09 70
Table 50: Male fragrances, Hungary, value by company (HUFm), 2008?09 70
Table 51: Male fragrances, Hungary, distribution channels by value (%), 2008?09 71
Table 52: Male fragrances, Hungary, value by distribution channel (HUFm), 2008?09 71
Table 53: Male fragrances, Hungary, expenditure per capita (HUF), 2004?09 73
Table 54: Male fragrances, Hungary, forecast expenditure per capita (HUF), 2009?14 73
Table 55: Male fragrances, Hungary, expenditure per capita ($), 2004?09 74
Table 56: Male fragrances, Hungary, forecast expenditure per capita ($), 2009?14 74
Table 57: Male fragrances, Hungary, consumption per capita (units), 2004?09 75
Table 58: Male fragrances, Hungary, forecast consumption per capita (units), 2009?14 75
Table 59: Unisex fragrances, Hungary, value by segment (HUFm), 2004?09 76
Table 60: Unisex fragrances, Hungary, value forecast by segment (HUFm), 2009?14 77
Table 61: Unisex fragrances, Hungary, value by segment ($m), 2004?09 79
Table 62: Unisex fragrances, Hungary, value forecast by segment ($m), 2009?14 79
Table 63: Unisex fragrances, Hungary, volume by segment (units, million), 2004?09 81
Table 64: Unisex fragrances, Hungary, volume forecast by segment (units, million), 2009?14 82
Table 65: Unisex fragrances, Hungary, brand share by value (%), 2008?09 84
Table 66: Unisex fragrances, Hungary, value by brand (HUFm), 2008?09 84
Table 67: Unisex fragrances, Hungary, company share by value (%), 2008?09 85
Table 68: Unisex fragrances, Hungary, value by company (HUFm), 2008?09 85
Table 69: Unisex fragrances, Hungary, distribution channels by value (%), 2008?09 86
Table 70: Unisex fragrances, Hungary, value by distribution channel (HUFm), 2008?09 86
Table 71: Unisex fragrances, Hungary, expenditure per capita (HUF), 2004?09 88
Table 72: Unisex fragrances, Hungary, forecast expenditure per capita (HUF), 2009?14 88
Table 73: Unisex fragrances, Hungary, expenditure per capita ($), 2004?09 89
Table 74: Unisex fragrances, Hungary, forecast expenditure per capita ($), 2009?14 89
Table 75: Unisex fragrances, Hungary, consumption per capita (units), 2004?09 90
Table 76: Unisex fragrances, Hungary, forecast consumption per capita (units), 2009?14 90
Table 77: Global fragrances market value, 2009 91
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 94
Table 79: Global fragrances market volume, 2009 95
Table 80: Global fragrances market split (volume terms, 2009), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Hungary fragrances new product launches reports, by company , 2009 100
Table 83: Hungary fragrances new product launches SKUs, by company , 2009 100
Table 84: Hungary fragrances new product launches (reports), by flavor and fragrances 2009 101
Table 85: Hungary fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 86: Hungary fragrances new product launches (reports), by package tags or claims 2009 102
Table 87: Hungary fragrances new product launches - recent launches (2009) 102
Table 88: Hungary population, by age group, 2004?09 (millions) 103
Table 89: Hungary population forecast, by age group, 2009?14 (millions) 104
Table 90: Hungary population, by gender, 2004?09 (millions) 104
Table 91: Hungary population forecast, by gender, 2009?14 (millions) 105
Table 92: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 105
Table 93: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 105
Table 94: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 106
Table 95: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 106
Table 96: Hungary real GDP, 2004?09 ($bn, 2000 prices) 106
Table 97: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 107
Table 98: Hungary consumer price index, 2004?09 (2000=100) 107
Table 99: Hungary consumer price index, 2009?14 (2000=100) 107



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