Fragrances in Italy to 2014

Introduction

This databook provides key data and information on the fragrances market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Italy increased at a compound annual growth rate of 2.3% between 2004 and 2009.

The female fragrances category led the fragrances market in Italy, accounting for a share of 61.3%.

Leading players in Italian fragrances market include L'Oreal S.A., Coty Inc and Conter S.p.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Italy

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2004?09 20
Value analysis (Euro), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
L'Oreal S.A. 40
Coty Inc. 42
Chapter 5 Category Analysis: Female Fragrances 44
Value analysis (Euro), 2004?09 44
Value analysis (Euro), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Male Fragrances 62
Value analysis (Euro), 2004?09 62
Value analysis (Euro), 2009?14 63
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Unisex Fragrances 80
Value analysis (Euro), 2004?09 80
Value analysis (Euro), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 9 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 10 Macroeconomic Profile 109
Macroeconomic Indicators 109
Chapter 11 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 12 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Fragrances, Italy, value by category (Ûm), 2004?14 22
Figure 2: Fragrances, Italy, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, Italy, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, Italy, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, Italy, company share by value (%), 2008?09 32
Figure 6: Fragrances, Italy, distribution channels by value (%), 2008?09 36
Figure 7: Female fragrances, Italy, value by segment (Ûm), 2004?14 46
Figure 8: Female fragrances, Italy, category growth comparison, by value, 2004?14 48
Figure 9: Female fragrances, Italy, volume by segment (units, million), 2004?14 51
Figure 10: Female fragrances, Italy, category growth comparison, by volume, 2004?14 51
Figure 11: Female fragrances, Italy, company share by value (%), 2008?09 54
Figure 12: Female fragrances, Italy, distribution channels by value (%), 2008?09 58
Figure 13: Male fragrances, Italy, value by segment (Ûm), 2004?14 64
Figure 14: Male fragrances, Italy, category growth comparison, by value, 2004?14 66
Figure 15: Male fragrances, Italy, volume by segment (units, million), 2004?14 69
Figure 16: Male fragrances, Italy, category growth comparison, by volume, 2004?14 69
Figure 17: Male fragrances, Italy, company share by value (%), 2008?09 72
Figure 18: Male fragrances, Italy, distribution channels by value (%), 2008?09 76
Figure 19: Unisex fragrances, Italy, value by segment (Ûm), 2004?14 82
Figure 20: Unisex fragrances, Italy, category growth comparison, by value, 2004?14 84
Figure 21: Unisex fragrances, Italy, volume by segment (units, million), 2004?14 87
Figure 22: Unisex fragrances, Italy, category growth comparison, by volume, 2004?14 87
Figure 23: Unisex fragrances, Italy, company share by value (%), 2008?09 90
Figure 24: Unisex fragrances, Italy, distribution channels by value (%), 2008?09 93
Figure 25: Global fragrances market split (value terms, 2009), top five countries 98
Figure 26: Global fragrances market value, 2004Ð09, top five countries 100
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 102
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 104
Figure 29: Annual data review process 115

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Italy, value by category (Ûm), 2004?09 20
Table 4: Fragrances, Italy, value forecast by category (Ûm), 2009?14 21
Table 5: Fragrances, Italy, value by category ($m), 2004?09 23
Table 6: Fragrances, Italy, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, Italy, volume by category (units, million), 2004?09 25
Table 8: Fragrances, Italy, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, Italy, brand share by value (%), 2008?09 28
Table 10: Fragrances, Italy, value by brand (Ûm), 2008?09 30
Table 11: Fragrances, Italy, company share by value (%), 2008?09 33
Table 12: Fragrances, Italy, value by company (Ûm), 2008?09 34
Table 13: Fragrances, Italy, distribution channels by value (%), 2008?09 35
Table 14: Fragrances, Italy, value by distribution channel (Ûm), 2008?09 35
Table 15: Fragrances, Italy, expenditure per capita (Û), 2004?09 37
Table 16: Fragrances, Italy, forecast expenditure per capita (Û), 2009?14 37
Table 17: Fragrances, Italy, expenditure per capita ($), 2004?09 38
Table 18: Fragrances, Italy, forecast expenditure per capita ($), 2009?14 38
Table 19: Fragrances, Italy, consumption per capita (units), 2004?09 39
Table 20: Fragrances, Italy, forecast consumption per capita (units), 2009?14 39
Table 21: L'Oreal S.A. key facts 40
Table 22: Coty Inc. key facts 42
Table 23: Female fragrances, Italy, value by segment (Ûm), 2004?09 44
Table 24: Female fragrances, Italy, value forecast by segment (Ûm), 2009?14 45
Table 25: Female fragrances, Italy, value by segment ($m), 2004?09 47
Table 26: Female fragrances, Italy, value forecast by segment ($m), 2009?14 47
Table 27: Female fragrances, Italy, volume by segment (units, million), 2004?09 49
Table 28: Female fragrances, Italy, volume forecast by segment (units, million), 2009?14 50
Table 29: Female fragrances, Italy, brand share by value (%), 2008?09 52
Table 30: Female fragrances, Italy, value by brand (Ûm), 2008?09 53
Table 31: Female fragrances, Italy, company share by value (%), 2008?09 55
Table 32: Female fragrances, Italy, value by company (Ûm), 2008?09 56
Table 33: Female fragrances, Italy, distribution channels by value (%), 2008?09 57
Table 34: Female fragrances, Italy, value by distribution channel (Ûm), 2008?09 57
Table 35: Female fragrances, Italy, expenditure per capita (Û), 2004?09 59
Table 36: Female fragrances, Italy, forecast expenditure per capita (Û), 2009?14 59
Table 37: Female fragrances, Italy, expenditure per capita ($), 2004?09 60
Table 38: Female fragrances, Italy, forecast expenditure per capita ($), 2009?14 60
Table 39: Female fragrances, Italy, consumption per capita (units), 2004?09 61
Table 40: Female fragrances, Italy, forecast consumption per capita (units), 2009?14 61
Table 41: Male fragrances, Italy, value by segment (Ûm), 2004?09 62
Table 42: Male fragrances, Italy, value forecast by segment (Ûm), 2009?14 63
Table 43: Male fragrances, Italy, value by segment ($m), 2004?09 65
Table 44: Male fragrances, Italy, value forecast by segment ($m), 2009?14 65
Table 45: Male fragrances, Italy, volume by segment (units, million), 2004?09 67
Table 46: Male fragrances, Italy, volume forecast by segment (units, million), 2009?14 68
Table 47: Male fragrances, Italy, brand share by value (%), 2008?09 70
Table 48: Male fragrances, Italy, value by brand (Ûm), 2008?09 71
Table 49: Male fragrances, Italy, company share by value (%), 2008?09 73
Table 50: Male fragrances, Italy, value by company (Ûm), 2008?09 74
Table 51: Male fragrances, Italy, distribution channels by value (%), 2008?09 75
Table 52: Male fragrances, Italy, value by distribution channel (Ûm), 2008?09 75
Table 53: Male fragrances, Italy, expenditure per capita (Û), 2004?09 77
Table 54: Male fragrances, Italy, forecast expenditure per capita (Û), 2009?14 77
Table 55: Male fragrances, Italy, expenditure per capita ($), 2004?09 78
Table 56: Male fragrances, Italy, forecast expenditure per capita ($), 2009?14 78
Table 57: Male fragrances, Italy, consumption per capita (units), 2004?09 79
Table 58: Male fragrances, Italy, forecast consumption per capita (units), 2009?14 79
Table 59: Unisex fragrances, Italy, value by segment (Ûm), 2004?09 80
Table 60: Unisex fragrances, Italy, value forecast by segment (Ûm), 2009?14 81
Table 61: Unisex fragrances, Italy, value by segment ($m), 2004?09 83
Table 62: Unisex fragrances, Italy, value forecast by segment ($m), 2009?14 83
Table 63: Unisex fragrances, Italy, volume by segment (units, million), 2004?09 85
Table 64: Unisex fragrances, Italy, volume forecast by segment (units, million), 2009?14 86
Table 65: Unisex fragrances, Italy, brand share by value (%), 2008?09 88
Table 66: Unisex fragrances, Italy, value by brand (Ûm), 2008?09 89
Table 67: Unisex fragrances, Italy, company share by value (%), 2008?09 91
Table 68: Unisex fragrances, Italy, value by company (Ûm), 2008?09 91
Table 69: Unisex fragrances, Italy, distribution channels by value (%), 2008?09 92
Table 70: Unisex fragrances, Italy, value by distribution channel (Ûm), 2008?09 92
Table 71: Unisex fragrances, Italy, expenditure per capita (Û), 2004?09 94
Table 72: Unisex fragrances, Italy, forecast expenditure per capita (Û), 2009?14 94
Table 73: Unisex fragrances, Italy, expenditure per capita ($), 2004?09 95
Table 74: Unisex fragrances, Italy, forecast expenditure per capita ($), 2009?14 95
Table 75: Unisex fragrances, Italy, consumption per capita (units), 2004?09 96
Table 76: Unisex fragrances, Italy, forecast consumption per capita (units), 2009?14 96
Table 77: Global fragrances market value, 2009 97
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 100
Table 79: Global fragrances market volume, 2009 101
Table 80: Global fragrances market split (volume terms, 2009), top five countries 104
Table 81: Leading players, top five countries 105
Table 82: Italy fragrances new product launches reports, by company (top five companies), 2009 106
Table 83: Italy fragrances new product launches SKUs, by company (top five companies), 2009 106
Table 84: Italy fragrances new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 85: Italy fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 86: Italy fragrances new product launches (reports), by package tags or claims, 2009 108
Table 87: Italy fragrances new product launches - recent five launches (2009 108
Table 88: Italy population, by age group, 2004?09 (millions) 109
Table 89: Italy population forecast, by age group, 2009?14 (millions) 110
Table 90: Italy population, by gender, 2004?09 (millions) 110
Table 91: Italy population forecast, by gender, 2009?14 (millions) 111
Table 92: Italy nominal GDP, 2004?09 (Ûbn, nominal prices) 111
Table 93: Italy nominal GDP forecast, 2009?14 (Ûbn, nominal prices) 111
Table 94: Italy real GDP, 2004?09 (Ûbn, 2000 prices) 112
Table 95: Italy real GDP forecast, 2009?14 (Ûbn, 2000 prices) 112
Table 96: Italy real GDP, 2004?09 ($bn, 2000 prices) 112
Table 97: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 98: Italy consumer price index, 2004?09 (2000=100) 113
Table 99: Italy consumer price index, 2009?14 (2000=100) 113


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