TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Shiseido Company, Limited 23
Chanel 27
Procter & Gamble Company, The 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Japan fragrances market value: $ million, 2006–10 10
Table 2: Japan fragrances market volume: million units, 2006–10 11
Table 3: Japan fragrances market segmentation I:% share, by value, 2010 12
Table 4: Japan fragrances market segmentation II: % share, by value, 2010 13
Table 5: Japan fragrances market share: % share, by value, 2010 14
Table 6: Shiseido Company, Limited: key facts 23
Table 7: Shiseido Company, Limited: key financials ($) 25
Table 8: Shiseido Company, Limited: key financials (¥) 25
Table 9: Shiseido Company, Limited: key financial ratios 25
Table 10: Chanel: key facts 27
Table 11: Procter & Gamble Company, The: key facts 29
Table 12: Procter & Gamble Company, The: key financials ($) 31
Table 13: Procter & Gamble Company, The: key financial ratios 31
Table 14: Japan fragrances market distribution: % share, by value, 2010 33
Table 15: Japan fragrances market value forecast: $ million, 2010–15 34
Table 16: Japan fragrances market volume forecast: million units, 2010–15 35
Table 17: Japan size of population (million), 2006–10 36
Table 18: Japan gdp (constant 2000 prices, $ billion), 2006–10 36
Table 19: Japan gdp (current prices, $ billion), 2006–10 36
Table 20: Japan inflation, 2006–10 37
Table 21: Japan consumer price index (absolute), 2006–10 37
Table 22: Japan exchange rate, 2006–10 37
LIST OF FIGURES
Figure 1: Japan fragrances market value: $ million, 2006–10 10
Figure 2: Japan fragrances market volume: million units, 2006–10 11
Figure 3: Japan fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Japan fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Japan fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Japan, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Japan, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Japan, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Japan, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Japan, 2010 21
Figure 11: Drivers of degree of rivalry in the fragrances market in Japan, 2010 22
Figure 12: Shiseido Company, Limited: revenues & profitability 26
Figure 13: Shiseido Company, Limited: assets & liabilities 26
Figure 14: Procter & Gamble Company, The: revenues & profitability 32
Figure 15: Procter & Gamble Company, The: assets & liabilities 32
Figure 16: Japan fragrances market distribution: % share, by value, 2010 33
Figure 17: Japan fragrances market value forecast: $ million, 2010–15 34
Figure 18: Japan fragrances market volume forecast: million units, 2010–15 35
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