TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Avon Products, Inc. 22
Puig Beauty & Fashion Group, S.L. 26
L'Oreal S.A. 28
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Mexico fragrances market value: $ million, 2006–10 10
Table 2: Mexico fragrances market volume: million units, 2006–10 11
Table 3: Mexico fragrances market segmentation I:% share, by value, 2010 12
Table 4: Mexico fragrances market segmentation II: % share, by value, 2010 13
Table 5: Mexico fragrances market share: % share, by value, 2010 14
Table 6: Avon Products, Inc.: key facts 22
Table 7: Avon Products, Inc.: key financials ($) 23
Table 8: Avon Products, Inc.: key financial ratios 24
Table 9: Puig Beauty & Fashion Group, S.L.: key facts 26
Table 10: L'Oreal S.A.: key facts 28
Table 11: L'Oreal S.A.: key financials ($) 30
Table 12: L'Oreal S.A.: key financials (€) 30
Table 13: L'Oreal S.A.: key financial ratios 31
Table 14: Mexico fragrances market distribution: % share, by value, 2010 33
Table 15: Mexico fragrances market value forecast: $ million, 2010–15 34
Table 16: Mexico fragrances market volume forecast: million units, 2010–15 35
Table 17: Mexico size of population (million), 2006–10 36
Table 18: Mexico gdp (constant 2000 prices, $ billion), 2006–10 36
Table 19: Mexico gdp (current prices, $ billion), 2006–10 36
Table 20: Mexico inflation, 2006–10 37
Table 21: Mexico consumer price index (absolute), 2006–10 37
Table 22: Mexico exchange rate, 2006–10 37
LIST OF FIGURES
Figure 1: Mexico fragrances market value: $ million, 2006–10 10
Figure 2: Mexico fragrances market volume: million units, 2006–10 11
Figure 3: Mexico fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Mexico fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Mexico fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Mexico, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Mexico, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Mexico, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Mexico, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Mexico, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in Mexico, 2010 21
Figure 12: Avon Products, Inc.: revenues & profitability 24
Figure 13: Avon Products, Inc.: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 31
Figure 15: L'Oreal S.A.: assets & liabilities 32
Figure 16: Mexico fragrances market distribution: % share, by value, 2010 33
Figure 17: Mexico fragrances market value forecast: $ million, 2010–15 34
Figure 18: Mexico fragrances market volume forecast: million units, 2010–15 35
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