Fragrances in Portugal

Introduction

Fragrances in Portugal industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal fragrances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fragrances market consists of the retail sale of female fragrances, male fragrances and unisex fragrances. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2010 annual average exchange rates.

*The Portuguese fragrances market generated total revenues of $261.2 million in 2010, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2006-2010.

*Female fragrances sales proved the most lucrative for the Portuguese fragrances market in 2010, generating total revenues of $178.8 million, equivalent to 68.5% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.9% for the five-year period 2010-2015, which is expected to lead the market to a value of $301.1 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in Portugal

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in Portugal

Leading company profiles reveal details of key fragrances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Portugal fragrances market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Portugal economy

Key Questions Answered

What was the size of the Portugal fragrances market by value in 2010?

What will be the size of the Portugal fragrances market in 2015?

What factors are affecting the strength of competition in the Portugal fragrances market?

How has the market performed over the last five years?

Who are the top competitiors in Portugal's fragrances market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Coty Inc 27
Procter & Gamble Company, The 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42

LIST OF TABLES
Table 1: Portugal fragrances market value: $ million, 2006–10 10
Table 2: Portugal fragrances market volume: million units, 2006–10 11
Table 3: Portugal fragrances market segmentation I:% share, by value, 2010 12
Table 4: Portugal fragrances market segmentation II: % share, by value, 2010 13
Table 5: Portugal fragrances market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Coty Inc: key facts 27
Table 11: Procter & Gamble Company, The: key facts 29
Table 12: Procter & Gamble Company, The: key financials ($) 31
Table 13: Procter & Gamble Company, The: key financial ratios 31
Table 14: Portugal fragrances market distribution: % share, by value, 2010 33
Table 15: Portugal fragrances market value forecast: $ million, 2010–15 34
Table 16: Portugal fragrances market volume forecast: million units, 2010–15 35
Table 17: Portugal size of population (million), 2006–10 36
Table 18: Portugal gdp (constant 2000 prices, $ billion), 2006–10 36
Table 19: Portugal gdp (current prices, $ billion), 2006–10 36
Table 20: Portugal inflation, 2006–10 37
Table 21: Portugal consumer price index (absolute), 2006–10 37
Table 22: Portugal exchange rate, 2006–10 37

LIST OF FIGURES
Figure 1: Portugal fragrances market value: $ million, 2006–10 10
Figure 2: Portugal fragrances market volume: million units, 2006–10 11
Figure 3: Portugal fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Portugal fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Portugal fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Portugal, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Portugal, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Portugal, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Portugal, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Portugal, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in Portugal, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Procter & Gamble Company, The: revenues & profitability 32
Figure 15: Procter & Gamble Company, The: assets & liabilities 32
Figure 16: Portugal fragrances market distribution: % share, by value, 2010 33
Figure 17: Portugal fragrances market value forecast: $ million, 2010–15 34
Figure 18: Portugal fragrances market volume forecast: million units, 2010–15 35


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