Fragrances in Romania to 2014

Introduction

This databook provides key data and information on the fragrances market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Romania increased at a compound annual growth rate of 18.4% between 2004 and 2009.

The female fragrances category led the fragrances market in Romania, accounting for a share of 86.5%.

Leading players in Romanian fragrances market include Coty Inc, Procter & Gamble Company, The and Gr. Sarantis S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Romanian New Leu), 2004?09) 19
Value analysis (Romanian New Leu) , 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Coty Inc. 39
The Procter & Gamble Company 41
Chapter 5 Category Analysis: Female Fragrances 43
Value analysis (Romanian New Leu) , 2004?09 43
Value analysis (Romanian New Leu) , 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Male Fragrances 60
Value analysis (Romanian New Leu) , 2004?09 60
Value analysis (Romanian New Leu) , 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Unisex Fragrances 77
Value analysis (Romanian New Leu) , 2004?09 77
Value analysis (Romanian New Leu) , 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 Macroeconomic Profile 102
Macroeconomic Indicators 102
Chapter 10 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 11 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Fragrances, Romania, value by category (RONm), 2004?14 21
Figure 2: Fragrances, Romania, category growth comparison, by value, 2004?14 23
Figure 3: Fragrances, Romania, volume by category (units, million), 2004?14 26
Figure 4: Fragrances, Romania, category growth comparison, by volume, 2004?14 26
Figure 5: Fragrances, Romania, company share by value (%), 2008?09 31
Figure 6: Fragrances, Romania, distribution channels by value (%), 2008?09 35
Figure 7: Female fragrances, Romania, value by segment (RONm), 2004?14 45
Figure 8: Female fragrances, Romania, category growth comparison, by value, 2004?14 47
Figure 9: Female fragrances, Romania, volume by segment (units, million), 2004?14 50
Figure 10: Female fragrances, Romania, category growth comparison, by volume, 2004?14 50
Figure 11: Female fragrances, Romania, company share by value (%), 2008?09 53
Figure 12: Female fragrances, Romania, distribution channels by value (%), 2008?09 56
Figure 13: Male fragrances, Romania, value by segment (RONm), 2004?14 62
Figure 14: Male fragrances, Romania, category growth comparison, by value, 2004?14 64
Figure 15: Male fragrances, Romania, volume by segment (units, million), 2004?14 67
Figure 16: Male fragrances, Romania, category growth comparison, by volume, 2004?14 67
Figure 17: Male fragrances, Romania, company share by value (%), 2008?09 70
Figure 18: Male fragrances, Romania, distribution channels by value (%), 2008?09 73
Figure 19: Unisex fragrances, Romania, value by segment (RONm), 2004?14 79
Figure 20: Unisex fragrances, Romania, category growth comparison, by value, 2004?14 81
Figure 21: Unisex fragrances, Romania, volume by segment (units, million), 2004?14 84
Figure 22: Unisex fragrances, Romania, category growth comparison, by volume, 2004?14 84
Figure 23: Unisex fragrances, Romania, company share by value (%), 2008?09 86
Figure 24: Unisex fragrances, Romania, distribution channels by value (%), 2008?09 89
Figure 25: Global fragrances market split (value terms, 2009), top five countries 94
Figure 26: Global fragrances market value, 2004Ð09, top five countries 96
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 98
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 100
Figure 29: Annual data review process 108

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Romania, value by category (RONm), 2004?09 19
Table 4: Fragrances, Romania, value forecast by category (RONm), 2009?14 20
Table 5: Fragrances, Romania, value by category ($m), 2004?09 22
Table 6: Fragrances, Romania, value forecast by category ($m), 2009?14 22
Table 7: Fragrances, Romania, volume by category (units, million), 2004?09 24
Table 8: Fragrances, Romania, volume forecast by category (units, million), 2009?14 25
Table 9: Fragrances, Romania, brand share by value (%), 2008?09 27
Table 10: Fragrances, Romania, value by brand (RONm), 2008?09 29
Table 11: Fragrances, Romania, company share by value (%), 2008?09 32
Table 12: Fragrances, Romania, value by company (RONm), 2008?09 33
Table 13: Fragrances, Romania, distribution channels by value (%), 2008?09 34
Table 14: Fragrances, Romania, value by distribution channel (RONm), 2008?09 34
Table 15: Fragrances, Romania, expenditure per capita (RON), 2004?09 36
Table 16: Fragrances, Romania, forecast expenditure per capita (RON), 2009?14 36
Table 17: Fragrances, Romania, expenditure per capita ($), 2004?09 37
Table 18: Fragrances, Romania, forecast expenditure per capita ($), 2009?14 37
Table 19: Fragrances, Romania, consumption per capita (units), 2004?09 38
Table 20: Fragrances, Romania, forecast consumption per capita (units), 2009?14 38
Table 21: Coty Inc. key facts 39
Table 22: The Procter & Gamble Company key facts 41
Table 23: Female fragrances, Romania, value by segment (RONm), 2004?09 43
Table 24: Female fragrances, Romania, value forecast by segment (RONm), 2009?14 44
Table 25: Female fragrances, Romania, value by segment ($m), 2004?09 46
Table 26: Female fragrances, Romania, value forecast by segment ($m), 2009?14 46
Table 27: Female fragrances, Romania, volume by segment (units, million), 2004?09 48
Table 28: Female fragrances, Romania, volume forecast by segment (units, million), 2009?14 49
Table 29: Female fragrances, Romania, brand share by value (%), 2008?09 51
Table 30: Female fragrances, Romania, value by brand (RONm), 2008?09 52
Table 31: Female fragrances, Romania, company share by value (%), 2008?09 54
Table 32: Female fragrances, Romania, value by company (RONm), 2008?09 54
Table 33: Female fragrances, Romania, distribution channels by value (%), 2008?09 55
Table 34: Female fragrances, Romania, value by distribution channel (RONm), 2008?09 55
Table 35: Female fragrances, Romania, expenditure per capita (RON), 2004?09 57
Table 36: Female fragrances, Romania, forecast expenditure per capita (RON), 2009?14 57
Table 37: Female fragrances, Romania, expenditure per capita ($), 2004?09 58
Table 38: Female fragrances, Romania, forecast expenditure per capita ($), 2009?14 58
Table 39: Female fragrances, Romania, consumption per capita (units), 2004?09 59
Table 40: Female fragrances, Romania, forecast consumption per capita (units), 2009?14 59
Table 41: Male fragrances, Romania, value by segment (RONm), 2004?09 60
Table 42: Male fragrances, Romania, value forecast by segment (RONm), 2009?14 61
Table 43: Male fragrances, Romania, value by segment ($m), 2004?09 63
Table 44: Male fragrances, Romania, value forecast by segment ($m), 2009?14 63
Table 45: Male fragrances, Romania, volume by segment (units, million), 2004?09 65
Table 46: Male fragrances, Romania, volume forecast by segment (units, million), 2009?14 66
Table 47: Male fragrances, Romania, brand share by value (%), 2008?09 68
Table 48: Male fragrances, Romania, value by brand (RONm), 2008?09 69
Table 49: Male fragrances, Romania, company share by value (%), 2008?09 71
Table 50: Male fragrances, Romania, value by company (RONm), 2008?09 71
Table 51: Male fragrances, Romania, distribution channels by value (%), 2008?09 72
Table 52: Male fragrances, Romania, value by distribution channel (RONm), 2008?09 72
Table 53: Male fragrances, Romania, expenditure per capita (RON), 2004?09 74
Table 54: Male fragrances, Romania, forecast expenditure per capita (RON), 2009?14 74
Table 55: Male fragrances, Romania, expenditure per capita ($), 2004?09 75
Table 56: Male fragrances, Romania, forecast expenditure per capita ($), 2009?14 75
Table 57: Male fragrances, Romania, consumption per capita (units), 2004?09 76
Table 58: Male fragrances, Romania, forecast consumption per capita (units), 2009?14 76
Table 59: Unisex fragrances, Romania, value by segment (RONm), 2004?09 77
Table 60: Unisex fragrances, Romania, value forecast by segment (RONm), 2009?14 78
Table 61: Unisex fragrances, Romania, value by segment ($m), 2004?09 80
Table 62: Unisex fragrances, Romania, value forecast by segment ($m), 2009?14 80
Table 63: Unisex fragrances, Romania, volume by segment (units, million), 2004?09 82
Table 64: Unisex fragrances, Romania, volume forecast by segment (units, million), 2009?14 83
Table 65: Unisex fragrances, Romania, brand share by value (%), 2008?09 85
Table 66: Unisex fragrances, Romania, value by brand (RONm), 2008?09 85
Table 67: Unisex fragrances, Romania, company share by value (%), 2008?09 87
Table 68: Unisex fragrances, Romania, value by company (RONm), 2008?09 87
Table 69: Unisex fragrances, Romania, distribution channels by value (%), 2008?09 88
Table 70: Unisex fragrances, Romania, value by distribution channel (RONm), 2008?09 88
Table 71: Unisex fragrances, Romania, expenditure per capita (RON), 2004?09 90
Table 72: Unisex fragrances, Romania, forecast expenditure per capita (RON), 2009?14 90
Table 73: Unisex fragrances, Romania, expenditure per capita ($), 2004?09 91
Table 74: Unisex fragrances, Romania, forecast expenditure per capita ($), 2009?14 91
Table 75: Unisex fragrances, Romania, consumption per capita (units), 2004?09 92
Table 76: Unisex fragrances, Romania, forecast consumption per capita (units), 2009?14 92
Table 77: Global fragrances market value, 2009 93
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 96
Table 79: Global fragrances market volume, 2009 97
Table 80: Global fragrances market split (volume terms, 2009), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Romania population, by age group, 2004?09 (millions) 102
Table 83: Romania population forecast, by age group, 2009?14 (millions) 103
Table 84: Romania population, by gender, 2004?09 (millions) 103
Table 85: Romania population forecast, by gender, 2009?14 (millions) 104
Table 86: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 104
Table 87: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 104
Table 88: Romania real GDP, 2004?09 (RONbn, 2000 prices) 105
Table 89: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 105
Table 90: Romania real GDP, 2004?09 ($bn, 2000 prices) 105
Table 91: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 92: Romania consumer price index, 2004?09 (2000=100) 106
Table 93: Romania consumer price index, 2009?14 (2000=100) 106


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