Fragrances in South Korea to 2014

Introduction

This databook provides key data and information on the fragrances market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in South Korea increased at a compound annual growth rate of 8.4% between 2004 and 2009.

The female fragrances category led the fragrances market in South Korea, accounting for a share of 82.8%.

Leading players in South Korean fragrances market include LVMH Moet Hennessy Louis Vuitton SA, Chanel and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South Korean Won), 2004?09 20
Value analysis (South Korean Won), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
LVMH Moet Hennessy Louis Vuitton SA 38
The Procter & Gamble Company 40
Chapter 5 Category Analysis: Female Fragrances 42
Value analysis (South Korean Won), 2004?09 42
Value analysis (South Korean Won), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Male Fragrances 59
Value analysis (South Korean Won), 2004?09 59
Value analysis (South Korean Won), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Unisex Fragrances 75
Value analysis (South Korean Won), 2004?09 75
Value analysis (South Korean Won), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 New Product Development 99
Product launches over time 99
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic Indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Fragrances, South Korea, value by category (KRWm), 2004?14 22
Figure 2: Fragrances, South Korea, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, South Korea, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, South Korea, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, South Korea, company share by value (%), 2008?09 30
Figure 6: Fragrances, South Korea, distribution channels by value (%), 2008?09 34
Figure 7: Female fragrances, South Korea, value by segment (KRWm), 2004?14 44
Figure 8: Female fragrances, South Korea, category growth comparison, by value, 2004?14 46
Figure 9: Female fragrances, South Korea, volume by segment (units, million), 2004?14 49
Figure 10: Female fragrances, South Korea, category growth comparison, by volume, 2004?14 49
Figure 11: Female fragrances, South Korea, company share by value (%), 2008?09 52
Figure 12: Female fragrances, South Korea, distribution channels by value (%), 2008?09 55
Figure 13: Male fragrances, South Korea, value by segment (KRWm), 2004?14 61
Figure 14: Male fragrances, South Korea, category growth comparison, by value, 2004?14 63
Figure 15: Male fragrances, South Korea, volume by segment (units, million), 2004?14 66
Figure 16: Male fragrances, South Korea, category growth comparison, by volume, 2004?14 66
Figure 17: Male fragrances, South Korea, company share by value (%), 2008?09 68
Figure 18: Male fragrances, South Korea, distribution channels by value (%), 2008?09 71
Figure 19: Unisex fragrances, South Korea, value by segment (KRWm), 2004?14 77
Figure 20: Unisex fragrances, South Korea, category growth comparison, by value, 2004?14 79
Figure 21: Unisex fragrances, South Korea, volume by segment (units, million), 2004?14 82
Figure 22: Unisex fragrances, South Korea, category growth comparison, by volume, 2004?14 82
Figure 23: Unisex fragrances, South Korea, distribution channels by value (%), 2008?09 86
Figure 24: Global fragrances market split (value terms, 2009), top five countries 91
Figure 25: Global fragrances market value, 2004Ð09, top five countries 93
Figure 26: Global fragrances market split (volume terms, 2009), top five countries 95
Figure 27: Global fragrances market volume, 2004Ð09, top five countries 97
Figure 28: Annual data review process 107

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, South Korea, value by category (KRWm), 2004?09 20
Table 4: Fragrances, South Korea, value forecast by category (KRWm), 2009?14 21
Table 5: Fragrances, South Korea, value by category ($m), 2004?09 23
Table 6: Fragrances, South Korea, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, South Korea, volume by category (units, million), 2004?09 25
Table 8: Fragrances, South Korea, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, South Korea, brand share by value (%), 2008?09 28
Table 10: Fragrances, South Korea, value by brand (KRWm), 2008?09 29
Table 11: Fragrances, South Korea, company share by value (%), 2008?09 31
Table 12: Fragrances, South Korea, value by company (KRWm), 2008?09 32
Table 13: Fragrances, South Korea, distribution channels by value (%), 2008?09 33
Table 14: Fragrances, South Korea, value by distribution channel (KRWm), 2008?09 33
Table 15: Fragrances, South Korea, expenditure per capita (KRW), 2004?09 35
Table 16: Fragrances, South Korea, forecast expenditure per capita (KRW), 2009?14 35
Table 17: Fragrances, South Korea, expenditure per capita ($), 2004?09 36
Table 18: Fragrances, South Korea, forecast expenditure per capita ($), 2009?14 36
Table 19: Fragrances, South Korea, consumption per capita (units), 2004?09 37
Table 20: Fragrances, South Korea, forecast consumption per capita (units), 2009?14 37
Table 21: LVMH Moet Hennessy Louis Vuitton SA key facts 38
Table 22: The Procter & Gamble Company key facts 40
Table 23: Female fragrances, South Korea, value by segment (KRWm), 2004?09 42
Table 24: Female fragrances, South Korea, value forecast by segment (KRWm), 2009?14 43
Table 25: Female fragrances, South Korea, value by segment ($m), 2004?09 45
Table 26: Female fragrances, South Korea, value forecast by segment ($m), 2009?14 45
Table 27: Female fragrances, South Korea, volume by segment (units, million), 2004?09 47
Table 28: Female fragrances, South Korea, volume forecast by segment (units, million), 2009?14 48
Table 29: Female fragrances, South Korea, brand share by value (%), 2008?09 50
Table 30: Female fragrances, South Korea, value by brand (KRWm), 2008?09 51
Table 31: Female fragrances, South Korea, company share by value (%), 2008?09 53
Table 32: Female fragrances, South Korea, value by company (KRWm), 2008?09 53
Table 33: Female fragrances, South Korea, distribution channels by value (%), 2008?09 54
Table 34: Female fragrances, South Korea, value by distribution channel (KRWm), 2008?09 54
Table 35: Female fragrances, South Korea, expenditure per capita (KRW), 2004?09 56
Table 36: Female fragrances, South Korea, forecast expenditure per capita (KRW), 2009?14 56
Table 37: Female fragrances, South Korea, expenditure per capita ($), 2004?09 57
Table 38: Female fragrances, South Korea, forecast expenditure per capita ($), 2009?14 57
Table 39: Female fragrances, South Korea, consumption per capita (units), 2004?09 58
Table 40: Female fragrances, South Korea, forecast consumption per capita (units), 2009?14 58
Table 41: Male fragrances, South Korea, value by segment (KRWm), 2004?09 59
Table 42: Male fragrances, South Korea, value forecast by segment (KRWm), 2009?14 60
Table 43: Male fragrances, South Korea, value by segment ($m), 2004?09 62
Table 44: Male fragrances, South Korea, value forecast by segment ($m), 2009?14 62
Table 45: Male fragrances, South Korea, volume by segment (units, million), 2004?09 64
Table 46: Male fragrances, South Korea, volume forecast by segment (units, million), 2009?14 65
Table 47: Male fragrances, South Korea, brand share by value (%), 2008?09 67
Table 48: Male fragrances, South Korea, value by brand (KRWm), 2008?09 67
Table 49: Male fragrances, South Korea, company share by value (%), 2008?09 69
Table 50: Male fragrances, South Korea, value by company (KRWm), 2008?09 69
Table 51: Male fragrances, South Korea, distribution channels by value (%), 2008?09 70
Table 52: Male fragrances, South Korea, value by distribution channel (KRWm), 2008?09 70
Table 53: Male fragrances, South Korea, expenditure per capita (KRW), 2004?09 72
Table 54: Male fragrances, South Korea, forecast expenditure per capita (KRW), 2009?14 72
Table 55: Male fragrances, South Korea, expenditure per capita ($), 2004?09 73
Table 56: Male fragrances, South Korea, forecast expenditure per capita ($), 2009?14 73
Table 57: Male fragrances, South Korea, consumption per capita (units), 2004?09 74
Table 58: Male fragrances, South Korea, forecast consumption per capita (units), 2009?14 74
Table 59: Unisex fragrances, South Korea, value by segment (KRWm), 2004?09 75
Table 60: Unisex fragrances, South Korea, value forecast by segment (KRWm), 2009?14 76
Table 61: Unisex fragrances, South Korea, value by segment ($m), 2004?09 78
Table 62: Unisex fragrances, South Korea, value forecast by segment ($m), 2009?14 78
Table 63: Unisex fragrances, South Korea, volume by segment (units, million), 2004?09 80
Table 64: Unisex fragrances, South Korea, volume forecast by segment (units, million), 2009?14 81
Table 65: Unisex fragrances, South Korea, brand share by value (%), 2008?09 83
Table 66: Unisex fragrances, South Korea, value by brand (KRWm), 2008?09 83
Table 67: Unisex fragrances, South Korea, company share by value (%), 2008?09 84
Table 68: Unisex fragrances, South Korea, value by company (KRWm), 2008?09 84
Table 69: Unisex fragrances, South Korea, distribution channels by value (%), 2008?09 85
Table 70: Unisex fragrances, South Korea, value by distribution channel (KRWm), 2008?09 85
Table 71: Unisex fragrances, South Korea, expenditure per capita (KRW), 2004?09 87
Table 72: Unisex fragrances, South Korea, forecast expenditure per capita (KRW), 2009?14 87
Table 73: Unisex fragrances, South Korea, expenditure per capita ($), 2004?09 88
Table 74: Unisex fragrances, South Korea, forecast expenditure per capita ($), 2009?14 88
Table 75: Unisex fragrances, South Korea, consumption per capita (units), 2004?09 89
Table 76: Unisex fragrances, South Korea, forecast consumption per capita (units), 2009?14 89
Table 77: Global fragrances market value, 2009 90
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 93
Table 79: Global fragrances market volume, 2009 94
Table 80: Global fragrances market split (volume terms, 2009), top five countries 97
Table 81: Leading players, top five countries 98
Table 82: South Korea fragrances new product launches reports, by company, 2009 99
Table 83: South Korea fragrances new product launches SKUs, by company, 2009 99
Table 84: South Korea fragrances new product launches (reports), by flavor and fragrances, 2009 99
Table 85: South Korea fragrances new product launches (reports), by ingredients, 2009 100
Table 86: South Korea fragrances new product launches (reports), by package tags or claims, 2009 100
Table 87: South Korea fragrances new product launches - recent launches (2009) 100
Table 88: South Korea population, by age group, 2004?09 (millions) 101
Table 89: South Korea population forecast, by age group, 2009?14 (millions) 102
Table 90: South Korea population, by gender, 2004?09 (millions) 102
Table 91: South Korea population forecast, by gender, 2009?14 (millions) 103
Table 92: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 103
Table 93: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 103
Table 94: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 104
Table 95: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 104
Table 96: South Korea real GDP, 2004?09 ($bn, 2000 prices) 104
Table 97: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 105
Table 98: South Korea consumer price index, 2004?09 (2000=100) 105
Table 99: South Korea consumer price index, 2009?14 (2000=100) 105


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